{"id":18695,"date":"2024-03-07T17:49:55","date_gmt":"2024-03-07T14:49:55","guid":{"rendered":"https:\/\/www.koloro.ua\/services\/key-visual\/"},"modified":"2024-10-22T12:28:32","modified_gmt":"2024-10-22T09:28:32","slug":"key-visual","status":"publish","type":"services","link":"https:\/\/koloro.ua\/en\/key-visual\/","title":{"rendered":"KEY VISUAL"},"content":{"rendered":"\n

The key visual in KOLORO is this:<\/h2>\n\n

Key visual (keyvisual) – a key advertising image <\/strong>that is used to establish communication with the consumer<\/strong>. It conveys the essence of the advertising message and is easy to remember with a single picture. Visual image in brand advertising serves for its identification,<\/strong>emphasizes individuality<\/strong> and style. The key image of the brand should form a set of positive associations in the mind of the consumer. The more positive associations<\/strong> the brand evokes – the higher the <\/strong> sales<\/strong> will be. <\/p>\n\n

The key image consists of graphic elements<\/strong> that tell the story of the <\/strong>product, demonstrating<\/strong> its special characteristics.<\/strong> Therefore, a key image is often much more dynamic than a logo.<\/strong> It is more like a<\/strong> movie<\/strong> poster<\/strong> (as opposed to an ordinary advertisement). <\/p>\n\n

YOU GET<\/p>\n\n

\"icon-photo\"\/<\/p>\n\n

Sales growth<\/p>\n\n

\"icon-photo\"\/<\/p>\n\n

An image that will ensure recognition<\/p>\n\n

\"icon-photo\"\/<\/p>\n\n

Support at all stages<\/p>\n\n

\"icon-photo\"\/<\/p>\n\n

Giving the brand a personality<\/p>\n\n

\"icon-photo\"\/<\/p>\n\n

Uniqueness of all elements<\/p>\n\n

\"icon-photo\"\/<\/p>\n\n

Sales growth<\/p>\n\n

\"icon-photo\"\/<\/p>\n\n

An image that will ensure recognition<\/p>\n\n

\"icon-photo\"\/<\/p>\n\n

Support at all stages<\/p>\n\n

\"icon-photo\"\/<\/p>\n\n

Giving the brand a personality<\/p>\n\n

\"icon-photo\"\/<\/p>\n\n

Uniqueness of all elements<\/p>\n\n

\"icon-photo\"\/<\/p>\n\n

Sales growth<\/p>\n\n

Visual images for outdoor advertising: price depends on<\/h2>\n\n
    \n
  1. The complexity <\/strong>and detail of the image.<\/li>\n\n\n\n
  2. The number of advertising media<\/strong> on which the poster will be placed.<\/li>\n\n\n\n
  3. Timeframe<\/strong> for completion of the work.<\/li>\n<\/ol>\n\n

    To calculate the cost of creating a key image of advertising contact COLORO manager.<\/strong> Application form – in the bottom left corner of the website or send us an e-mail – hi@koloro.ua<\/a>.<\/p>\n\n

    \"The<\/figure>\n\n

    GET ADVICE<\/a><\/p>\n\n

    Create a key image: stages of development<\/h2>\n\n
      \n
    1. Internal audit of the company<\/strong> (we wrote about how to conduct a brand analysis in our article<\/a>). We will find out the pros and cons of the company to create an advertisement that will emphasize the brand’s personality and present it in the best possible light.<\/li>\n\n\n\n
    2. Market analysis<\/strong> (competitors and target audience). At this stage we will gather information about the current situation and draw up a portrait of the target consumer. <\/li>\n\n\n\n
    3. Developing an idea<\/strong> for a visual identity. Based on the data collected, we will brainstorm and come up with an idea around which we will build a key visual. <\/li>\n\n\n\n
    4. Creation of 3 concepts of<\/strong> the key visual image. Based on the ideas we have come up with, we will make 3 concepts of the advertising image and present them to the client. <\/li>\n\n\n\n
    5. Selection of 1 concept<\/strong>, its analysis and finalization. After the presentation and selection of the finalist, we will finalize it. <\/li>\n<\/ol>\n\n
      \"Key<\/figure>\n\n

      Key image and communication<\/h2>\n\n

      Key visual was invented after a small revolution in branding. In the past, individual messages were used for each means of communication. <\/strong>However, advertisers came to the conclusion that it was more effective to broadcast a single message<\/strong>, relentlessly repeating it to the consumer. Therefore, the image from television screens <\/strong>(as the most vivid) began to be broadcast on radio<\/strong> and replicated in newspapers<\/strong>. <\/p>\n\n

      The problem was that not all TV spots could be successfully adapted<\/strong> for listening. Some of the spots lost their meaning if the sound element was removed. <\/p>\n\n

      So the idea was born to create a key visual image<\/strong> that carries the<\/strong> idea of the brand, color solution <\/strong>,corporate style<\/a>, fonts, sound<\/strong> (the Zippo brand has a patent protected branded lighter click) and will be clear and recognizable to all consumers.<\/p>\n\n

      \"Key<\/figure>\n\n

      The key visual image in the advertisement for winter tires from Good<\/em> Year<\/em><\/p>\n\n

      Visual image of a brand<\/strong>, as well as corporate identity is created for a long time<\/strong>. Some of its elements will remain with the brand for its entire life. However, first of all, the<\/strong> visual image of the brand is developed for advertising communication<\/a> between the consumer and the manufacturer. <\/p>\n\n

      You can order an advertising strategy<\/strong> from the branding company. KOLORO Agency. Let’s grow together! <\/strong><\/p>\n\n

      Also the key visual<\/strong> is a pointer for designers<\/strong> who will work with the brand in the future. <\/strong>Some brands make Key visual<\/strong> for internal use.<\/strong> It helps new employees get up to speed quickly and understand their company. It is placed in a guideline<\/a>, giving a detailed textual description. <\/p>\n\n

      \"The<\/figure>\n\n

      The key visual image is a promotional poster of an optical store<\/em><\/p>\n\n

      \"The<\/figure>\n\n

      A happy bride is the key advertising image from a Vera promotional poster<\/em> Wang (center)<\/em><\/p>\n\n

      \"Key<\/figure>\n\n

      Key visuals for New Year’s Eve celebrations from retailer Robinsons<\/em><\/p>\n\n

      Psychology of visual image: options of creation<\/h2>\n\n

      After a comprehensive analysis of the product, target audience and competitors, a team of a marketer, designer and copywriter will develop ideas for a key visual identity. <\/strong>We will rely on the brand vector<\/strong>, its history, values and positioning<\/strong>. To capture consumers’ attention and arouse their emotions you can turn to triggers<\/strong> (emotional stimuli that encourage consumers to take action) such as<\/strong>: <\/p>\n\n

        \n
      • childhood memories;<\/li>\n\n\n\n
      • an excursion into the history (of a brand or country);<\/li>\n\n\n\n
      • the chanting of youth;<\/li>\n\n\n\n
      • “a day in the life of an ordinary person” painting;<\/li>\n\n\n\n
      • manufacturability;<\/li>\n\n\n\n
      • recommendations (from stars or experts in the field);<\/li>\n\n\n\n
      • Lifestyle (of the target audience);<\/li>\n\n\n\n
      • sex;<\/li>\n\n\n\n
      • creativity (both visual and verbal – word play, for example).<\/li>\n<\/ul>\n\n
        \"An<\/figure>\n\n

        \n An example of a creative visual image in a shampoo advertisement <\/em>\n<\/strong>\n Garnier<\/em>\n<\/strong>\n – “for all hair types”<\/em>\n<\/strong><\/p>\n\n

        Creating a visual image with advertising functions: thematic guidelines:<\/strong><\/h2>\n\n
          \n
        • images not directly related to the brand<\/strong> – For example, the “face” of the Starbucks brand;<\/li>\n\n\n\n
        • images associated with the brand<\/strong> – the iconic American “Got Milk” advertising campaign;<\/li>\n\n\n\n
        • embedded images<\/strong> – for example, the red sole of Christian Louboutin shoes, which is both a brand symbol and a central element of advertising communications.<\/li>\n<\/ul>\n\n

          Developing a visual identity: what you get<\/h2>\n\n
            \n
          1. A promotional image<\/strong> that will provide brand recognition.<\/strong><\/li>\n\n\n\n
          2. Attracting the attention of the<\/strong> brand’s target audience<\/strong> and driving sales.<\/strong><\/li>\n\n\n\n
          3. Individuality that<\/strong> will make your brand stand out from the competition.<\/li>\n\n\n\n
          4. Unique verbal and graphic elements.<\/strong><\/li>\n\n\n\n
          5. Supervision of the manager at all stages of <\/strong>work.<\/li>\n<\/ol>\n\n

            You can create a key image for an ad campaign, by contacting KOLORO! Let’s create together!<\/strong><\/p>\n","protected":false},"featured_media":13015,"parent":0,"menu_order":0,"template":"","categories":[118],"tags":[],"services_cat":[185],"class_list":["post-18695","services","type-services","status-publish","has-post-thumbnail","hentry","category-brand-development-and-promotion-strategy","services_cat-brand-development-and-promotion-strategy"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/services\/18695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/services"}],"about":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/types\/services"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/media\/13015"}],"wp:attachment":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/media?parent=18695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/categories?post=18695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/tags?post=18695"},{"taxonomy":"services_cat","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/services_cat?post=18695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}