{"id":15054,"date":"2024-03-07T16:48:16","date_gmt":"2024-03-07T13:48:16","guid":{"rendered":"https:\/\/www.koloro.ua\/?post_type=services&p=15054"},"modified":"2024-10-16T14:22:13","modified_gmt":"2024-10-16T11:22:13","slug":"zaluchennya-kliyentiv-cherez-internet","status":"publish","type":"services","link":"https:\/\/koloro.ua\/en\/zaluchennya-kliyentiv-cherez-internet\/","title":{"rendered":"ONLINE CUSTOMER ACQUISITION"},"content":{"rendered":"\n

How to attract customers through the Internet<\/h2>\n\n

Attracting customers via the Internet has clear advantages – minimum costs compared to traditional channels, wide reach and audience targeting.<\/p>\n\n

Today’s customers practically “live” on the Internet, with the number of online orders growing by 20% every year, according to a study by Data Insight, a company specializing in e-commerce analytics.<\/p>\n\n

On the Internet, fine targeting is possible – that is, the selection of advertising and content for very narrow categories of customers. There, too, feedback from the consumer is quickly obtained. Web data can be used to analyze customer behavior and customize advertising even better. <\/p>\n\n

Therefore, one of the main questions of any businessman today is how to attract customers online?<\/p>\n\n

KOLORO Agency provides all <\/strong>services to attract clients on the Internet<\/strong>! Contact our experts, we will quickly find a solution to your problem.<\/strong><\/p>\n\n

\"How<\/figure>\n\n

Top online retailers for 2017. Source – Data Insight rating. <\/em><\/p>\n\n

Ways to attract customers via the Internet<\/h2>\n\n

It is possible to divide all methods of attracting customers into several groups:<\/p>\n\n

    \n
  • active;<\/li>\n\n\n\n
  • passive;<\/li>\n\n\n\n
  • combined.<\/li>\n<\/ul>\n\n

    In active methods<\/strong>, salespeople work intensively to attract customers. They create a client base, prepare commercial offers, call clients or write them letters – depending on the company’s objectives. It takes time and money to improve the qualifications of salespeople and pay for their work. <\/p>\n\n

    Passive methods<\/strong> are advertising and internet marketing. These methods involve other workers: copywriters, SMM managers, marketers, but not the salespeople themselves. Businesses are now switching to passive methods because contextual advertising and search engine promotion often work better than external billboard advertising. <\/p>\n\n

    The best effect has the combined methods<\/strong>, where both methods are combined. So how to organize an effective search for customers on the Internet? It is necessary to go through three stages: <\/p>\n\n

      \n
    • plotting;<\/li>\n\n\n\n
    • informing the client;<\/li>\n\n\n\n
    • profitability.<\/li>\n<\/ul>\n\n

      Planning involves choosing ways to attract new customers. You need to know: how many customers, sales volume, the amount of income you need. This process determines how many regular customers you need, and identifies the interests and needs of the target audience. Salespeople choose which customers to target. <\/p>\n\n

      Informing the customer is about choosing a topic and pitch. What you want to communicate to the customer: what benefits and results they will get from your product\/service. <\/p>\n\n

      Profitability – after making a plan and ways to attract customers, you need to calculate how profitable the chosen strategy is.<\/p>\n\n

      One popular combination of methods<\/em>how to find customers on the Internet<\/em> – lead generation. An Internet marketer attracts the largest number of potential customers (leads) online, and then the salesperson calls them himself or writes mailings. <\/em><\/p>\n\n

      It’s simple when you know how to do it. We do! Contact the experts at KOLORO agency.<\/strong><\/p>\n\n

      \"Ways<\/figure>\n\n

      Internet economy growth in 2018. Source – research by PayPal and Data Insight. <\/em><\/p>\n\n

      Tools<\/h2>\n\n

      The main tool is a website. The resource depends on the business: some cases require a beautiful landing page, while others require a large site with a complex page. This is discussed when planning an internet marketing strategy. <\/p>\n\n

      What should a website be like to attract the optimum number of customers?<\/p>\n\n

        \n
      • easy and fast navigation;<\/li>\n\n\n\n
      • good usability – usability and ease of use;<\/li>\n\n\n\n
      • beautiful design that meets the needs of the target audience;<\/li>\n\n\n\n
      • quality content;<\/li>\n\n\n\n
      • the website should contain information about the offered goods\/services and their advantages;<\/li>\n\n\n\n
      • company info;<\/li>\n\n\n\n
      • feedback form.<\/li>\n<\/ul>\n\n

        Other tools predominantly work to drive customers to a site where buyers can close the deal.<\/p>\n\n

        SMM<\/strong> – business promotion in social networks. With the help of networks, the company communicates directly with customers. It is there that the brand image and its recognizability are formed. In addition, a large percentage of customers buy through social networks. <\/p>\n\n

        \"Attracting<\/figure>\n\n

        Where to shop online. Source – research by PayPal and Data Insight. <\/em><\/p>\n\n

        Contextual advertising<\/strong> – thanks to it, the resource’s rendition in search engines is improved. Through the services of Google and Yandex, advertising is customized precisely for the future buyer. He writes a query in a search engine and gets the necessary links – among the first will be links to your resource. But this method is quite expensive. <\/p>\n\n

        Media advertising<\/strong> seems like an outdated tool now, but it still works. It is the placement of banners on other websites. Media advertising is called media advertising because it has animation, video, music, and other media. <\/p>\n\n

        Email marketing<\/strong> is good when you already have the addresses of your customer base. A mailing with attractive commercial information is sent to users’ mailboxes. <\/p>\n\n

        SEO-optimization<\/strong> – the resource is optimized to meet the requirements of search engines. One of the special cases is filling the site with content containing keywords. Users use them to find your resource in a search engine. <\/p>\n\n

        Read also, “SEO audit and internet site promotion”.<\/strong><\/p>\n\n

        Content marketing<\/strong> – also usually associated with a website, sometimes including SMM marketing. A company posts interesting and useful information – for example, simple instructions on its website. Free information that helps solve a problem attracts new and loyal customers. <\/p>\n\n

        The promotion of an online store or other resource includes all of these tools. Usually, specialists are engaged in one area: for example, SMM or SEO. Each tool requires its own person, and the creation of a team also takes time. It is easier for a businessman to turn to an agency that already has its own staff of specialists. In the long run, this is cheaper than selecting people on your own. <\/p>\n\n

        Contact KOLORO agency! We know the minutiae of internet marketing and develop the best internet marketing strategy for your business.<\/strong><\/p>\n","protected":false},"featured_media":12929,"parent":0,"menu_order":0,"template":"","categories":[118],"tags":[],"services_cat":[185],"class_list":["post-15054","services","type-services","status-publish","has-post-thumbnail","hentry","category-brand-development-and-promotion-strategy","services_cat-brand-development-and-promotion-strategy"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/services\/15054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/services"}],"about":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/types\/services"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/media\/12929"}],"wp:attachment":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/media?parent=15054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/categories?post=15054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/tags?post=15054"},{"taxonomy":"services_cat","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/services_cat?post=15054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}