{"id":20153,"date":"2011-06-23T11:23:48","date_gmt":"2011-06-23T08:23:48","guid":{"rendered":"https:\/\/www.koloro.ua\/bez-kategori%d1%97\/package-design-be-known\/"},"modified":"2024-10-15T13:40:38","modified_gmt":"2024-10-15T10:40:38","slug":"package-design-be-known","status":"publish","type":"post","link":"https:\/\/koloro.ua\/en\/design\/package-design-be-known\/","title":{"rendered":"PACKAGE DESIGN. BE KNOWN"},"content":{"rendered":"\n

Package design<\/a> <\/strong>– is one of the main components of a successful brand.<\/strong> It not only communicates to the consumer the essence of the brand and its positioning, but also helps to build the right communication between the brand and the consumer. That is, with the help of visual symbols understandable to the consumer, the design reflects the wishes and expectations of the consumer regarding the product. <\/p>\n\n

Package design carries the idea of the brand image, and is a means of expressing its qualities. The design speaks about the product as a whole. Thus, packaging, which was originally just a container for storing and transporting goods, turns into a marketing tool, the value of which can hardly be overestimated. <\/p>\n\n

You might also be interested in <\/strong>this material<\/a> <\/p>\n\n

\"Packaging<\/figure>\n\n

In order for a brand to be successfully promoted on the market and its sales to constantly grow, you need to move twice as fast as your competitors! And, therefore, to create a package design so that the brand<\/a> sells itself, even without advertising! So that not only to delight customers, but also to anticipate and meet their expectations. The consumer wants to see in the package everything at once –<\/strong> both convenience and attractiveness! By capturing and satisfying these wishes, the manufacturer gets that very –<\/strong> incorruptible and stable love of the buyer! <\/p>\n\n

Read also: <\/strong>Packaging for meat products <\/a> <\/p>\n\n

The marketing benefits of packaging design<\/h2>\n\n
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The packaging design should follow the principles of the so-called marketing benefits chain:<\/p>\n\n