{"id":20126,"date":"2016-07-29T19:00:57","date_gmt":"2016-07-29T16:00:57","guid":{"rendered":"https:\/\/www.koloro.ua\/bez-kategori%d1%97\/it-company-branding-what-the-dna-of-a-successful-brand-consists-of\/"},"modified":"2024-10-15T12:07:41","modified_gmt":"2024-10-15T09:07:41","slug":"it-company-branding-what-the-dna-of-a-successful-brand-consists-of","status":"publish","type":"post","link":"https:\/\/koloro.ua\/en\/branding-and-marketing\/it-company-branding-what-the-dna-of-a-successful-brand-consists-of\/","title":{"rendered":"IT-COMPANY BRANDING: WHAT THE DNA OF A SUCCESSFUL BRAND CONSISTS OF"},"content":{"rendered":"\n

Company<\/strong> branding<\/strong> is a set of measures aimed at creating a holistic image of a brand<\/strong> based on its values. Is branding necessary in the <\/strong>IT<\/strong> sphere <\/strong>, where the main thing is ideology and the vector of the company’s development?<\/p>\n\n

The field of <\/strong>IT-technology<\/strong> is a rapidly developing area of modern science and technology. In the XXI century, new inventions<\/strong>, technologies and design solutions appear every hour<\/strong>. More and more new progressively thinking companies<\/strong> are launched, which boldly look into the future and believe that they can change the world. However, idea fuel is not enough for long<\/strong>. As with products, it is not enough to make a good product and hope that people will buy it. <\/p>\n\n

You can learn more about the stages of branding<\/strong> as well as its benefits here<\/a>. KOLORO will develop your brand from scratch and help it become the “king” in the segment<\/strong>. <\/p>\n\n

To differentiate<\/strong> themselves among many other brands, global IT companies invest a lot of resources in branding and marketing<\/strong>. In this article, we will talk about branding in the <\/strong>IT sphere<\/strong> on the example of well-known companies. <\/p>\n\n

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How to create a brand: the components of branding<\/h2>\n\n

Branding consists of two parts – verbal and visual. All visual elements<\/strong> (corporate identity, advertising communications) are built on the verbal <\/strong>components – the legend, mission and purpose of the brand. Branding helps to create additional value<\/strong>, increasing the value of the company itself. At the same time, the intangible<\/strong> (loyal attitude of customers, brand recognition) turns into tangible<\/strong> (monetary equivalent for the company’s employees). <\/p>\n\n

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LinkedIn, branding an IT company-social networking site<\/h2>\n\n

The social network for business people and simply successful people<\/strong> – LinkedIn – considers branding to be an important area of development. Therefore, the marketing for this IT company<\/strong> strives to make it always look good in all conditions. Even all the necessary materials from the brand’s guideline<\/strong> are freely available on the site<\/strong>. At the same time, the social network itself is a great platform for building your own brand personality<\/strong>. <\/p>\n\n

\u2192 Read about who needs a personal brand and why<\/strong> in our article: 9 tips for creating a personal brand<\/strong> here<\/a>.<\/p>\n\n

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Mission and naming development for an IT company<\/h3>\n\n

LinkedIn’s mission<\/strong> is to connect professionals from around the world<\/strong> to increase their productivity and success. The brand naming<\/a><\/strong> reflects this goal – LinkedIn means “united”.<\/strong> This social network gives users a unique means to develop their own profiles and connect with trusted companies. The service is designed to provide a fast and convenient exchange of ideas<\/strong>, information and knowledge. <\/p>\n\n

Development of corporate identity for the IT sector<\/h3>\n\n

Brand font<\/h4>\n\n

At the stage of creating a new brand<\/strong>, the company took a serious approach to developing a unique image<\/strong>. Therefore, different fonts<\/strong> are provided for different media and occasions. In most cases, the company uses its unique font <\/strong>family Source Sans<\/em> for headlines and offline advertising materials. In other cases, such as for PowerPoint presentations<\/strong>, Arial<\/em> is used. The Georgia Italic<\/em> font is used exclusively for letters to customers and emphasizing quotations<\/strong>. <\/p>\n\n

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Brand colors<\/h4>\n\n

Corporate colors are blue, black and white<\/strong>. The main color is blue. It is the core of a company’s branding<\/strong> and should be present everywhere so that customers can easily identify the brand<\/strong>. LinkedIn uses four other colors to add emphasis<\/strong>. However, their use is strictly regulated and it is recommended not to use more than one color for accent. These colors cannot be dominant<\/strong> and only complement the main palette. <\/p>\n\n

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Creating a logo for a brand in the IT sector<\/h4>\n\n

LinkedIn’s brand logo<\/strong> is the company name in three primary colors.<\/strong> The guideline<\/strong> regulates the protection zone of the logo<\/strong>, its permissible size<\/strong> on different printing products, as well as variants of the use of the mark itself [<\/strong>in]<\/strong>. Depending on the color and brightness of the background, monochrome versions of<\/strong> the logo are recommended. <\/p>\n\n

Order logo design<\/a><\/strong> you can order logo design at KOLORO. Logo is the main communicating<\/strong> element with consumers. Take enough time to develop it. <\/p>\n\n

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Oracle: branding of the software developer’s IT company<\/h2>\n\n

Oracle Corporation is the world’s second<\/strong> largest software<\/strong> company by volume. Oracle also supports<\/strong> Java<\/strong>, the world’s most popular programming language. The main objective of<\/strong> the company is to help customers <\/strong>achieve their business goals. The branding of<\/strong> an IT company<\/strong> is aimed at building an image of<\/strong> a successful and prosperous company. <\/p>\n\n

\u2192 Read more about reputation management techniques<\/strong> in our article here<\/a>.<\/p>\n\n

Brand positioning from the IT sector<\/h3>\n\n

Oracle<\/strong> ‘s positioning is built on three principles of<\/strong> customer partnership:<\/p>\n\n