{"id":20006,"date":"2015-03-04T17:46:14","date_gmt":"2015-03-04T14:46:14","guid":{"rendered":"https:\/\/www.koloro.ua\/bez-kategori%d1%97\/recipe-from-koloro-how-to-write-a-business-plan\/"},"modified":"2024-10-15T12:05:20","modified_gmt":"2024-10-15T09:05:20","slug":"recipe-from-koloro-how-to-write-a-business-plan","status":"publish","type":"post","link":"https:\/\/koloro.ua\/en\/bez-kategori%d1%97\/recipe-from-koloro-how-to-write-a-business-plan\/","title":{"rendered":"RECIPE FROM KOLORO. HOW TO WRITE A BUSINESS PLAN"},"content":{"rendered":"\n

A competent and carefully thought out business plan is the key to the successful development of your business.<\/p>\n\n

\"Business<\/figure>\n\n

When developing a business plan, it is important to follow just two helpful tips.<\/p>\n\n

First – do not try to find a ready-made example of a business plan on the Internet, do not use ready-made templates, it is better to write it thoughtfully and independently.<\/p>\n\n

Second, the business plan must be truthful, you should not embellish reality.<\/p>\n\n

There are still quite a few details and subtleties, let’s try to break them down in detail in this article.<\/p>\n\n

\u00a0<\/h2>\n\n

What is a business plan?<\/h2>\n\n

A business plan<\/strong> is a summary on paper of the structure and essence of a business activity. It reflects all aspects of your business, what your starting base is, what your main goals are, the company’s assets and liabilities, mechanisms for generating income, when you plan to achieve your goals, etc. <\/p>\n\n

A business plan helps to plan the sequence of business steps required to achieve the goals of the business.<\/p>\n\n

A business plan should<\/strong>:<\/p>\n\n

    \n
  1. Prove that the proposed service or product will definitely find its buyer, and should also highlight the development prospects and establish the potential market capacity;<\/li>\n\n\n\n
  2. Determine prospects for development and profitability;<\/li>\n\n\n\n
  3. To reflect the company’s performance on the plan made;<\/li>\n\n\n\n
  4. Act as a tool to attract investors and capital investments;<\/li>\n\n\n\n
  5. To be a universal means of realizing the strategic goals of the enterprise.<\/li>\n<\/ol>\n\n

    \u00a0<\/h2>\n\n

    Types of business plan<\/h2>\n\n

    There are quite a large number of signs of classification of business projects. Different types of business plan are distinguished according to the following features: <\/p>\n\n

      \n
    1. Type<\/strong> – depending on the field of activity for which the project is developed – organizational, technical, social, economic or mixed business plan;<\/li>\n\n\n\n
    2. Class<\/strong> – by composition, subject area and structure of the business plan – mono project, multi or megaproject;<\/li>\n\n\n\n
    3. Scale<\/strong> – depending on the size of the project, the number of participants and the degree of impact on the environment – regional, sectoral, state, national, etc.;<\/li>\n\n\n\n
    4. Duration<\/strong> – by the time of project realization – short-term (less than three years), medium-term (3-5 years), long-term (more than 5 years);<\/li>\n\n\n\n
    5. Complexity<\/strong> – by the degree of complexity of the technical, financial or other component of the project – simple, complex;<\/li>\n\n\n\n
    6. Type<\/strong> – from the nature of the subject area of the business plan – educational, organizational, research, etc.<\/li>\n<\/ol>\n\n

      The nature of most business plans are usually investment plans, and the amount of investment required will directly depend on the attributes listed above (scale, complexity of the project, timing of implementation, etc.).<\/p>\n\n

      A business plan is developed, as a rule, for the implementation of innovative, social, economic and organizational types of projects<\/strong>.<\/p>\n\n

      \"Business<\/figure>\n\n

      An innovative business plan<\/strong> is a sequence of activities aimed at developing a new product and marketing research. The main goal of such a plan is always clearly defined, in addition, the exact terms of the project realization are outlined. <\/p>\n\n

      Organizational plan<\/strong> – aimed at carrying out reforms at the enterprise, introducing a new management and governance system, organizing and holding a forum or conference. For such projects it is difficult to define qualitative or quantitative parameters of results assessment. <\/p>\n\n

      Economic<\/strong> – aimed at building an audit system, privatization of the enterprise, introduction of a new tax system.<\/p>\n\n

      Social business plan<\/strong> – provides for reforms in the system of social security, social protection, health care, elimination of the consequences of social upheavals and natural disasters.<\/p>\n\n

      \u00a0<\/h2>\n\n

      Stages of building and structure of a business plan<\/h2>\n\n

      Business planning reflects the main aspects of both commercial and production activities of the company, as well as financial aspects. Drawing up a business plan includes a large number of stages and activities. <\/p>\n\n

      A business plan typically includes sections such as<\/strong>:<\/p>\n\n

      1. Executive summary or overview section<\/strong>One of the most important sections, reflecting the brief essence of the project. The summary includes: a description of the project objectives, a brief description of the company, a summary of the ideas of the main sections of the plan, an indication of the amount of investment required, the projected effectiveness of the project, the timing of implementation, the number of certificates and patents, economic and legal parameters. <\/p>\n\n

      2 Description of the company<\/strong>The section includes a description of the company’s activities, stage of business development, organizational and legal form, mission of the company. And also technical and economic characteristics of the company for the last 5 years, geography of activity, competitiveness indicators, main competitive advantages of the company. <\/p>\n\n

      3. description of the service or product<\/strong>Characterization of the company’s products or list of services, features and possibilities of product application, competitive advantages of the product, the degree of novelty of the trade offer, the level of readiness of services or goods to enter the market.<\/p>\n\n

      \"Business<\/figure>\n\n

      4. Marketing plan<\/strong><\/p>\n\n

      Marketing plan implies market analysis, description of the current situation and formed trends. Description of the impact of the new product on the market and methods of sales promotion. <\/p>\n\n

      The market analysis should include<\/strong>:<\/p>\n\n

      – Determination of the level of demand in the market and its potential capacity;– Characteristics of the market leader and other competitive companies, the level of competition in the market;– Projected sales volumes;– Description of the marketing strategy (advertising activity, methods of sales promotion and product promotion, pricing policy, etc.).<\/p>\n\n

      Marketing strategy<\/a> in turn includes<\/strong>:<\/p>\n\n

      – Market segmentation;– Price setting policy;– Market coverage strategy;– Strategy for creating and bringing new products to market;– Company resource strategy;– List of promotional methods and strategic measures for enterprise development.<\/p>\n\n

      5. Production plan<\/strong><\/p>\n\n

      The production plan, as a rule, contains a description of approaches to the organization of the production process, calculation of the amount of raw materials required, description of sources and conditions of supply. As well as characteristics of technological processes, equipment and capacity, requirements for labor resources. <\/p>\n\n

      The production plan should contain a plan for updating the products manufactured by the company, a plan for the production and realization of the product, and a plan for the development of production activities.<\/p>\n\n

      6. Work schedule<\/strong><\/p>\n\n

      A calendar plan for the implementation of activities and necessary works within the project. The schedule includes a list of the main stages of project implementation, establishes timeframes for each stage and determines the need for financial resources. <\/p>\n\n

      7. Organizational plan<\/strong><\/p>\n\n

      The enterprise management plan includes<\/strong>:<\/p>\n\n

      – Characteristics of the main participants of the company (members of the Board of Directors, director, partners, investors, employees, etc.);– Organizational chart of the company, showing the order of relations within the company;– Procedure for training and selection of personnel, remuneration of employees of the company;– Personnel motivation system;– Program for implementation of the strategic plan;– Organization of control and accounting, etc.<\/p>\n\n

      \"Business<\/figure>\n\n

      8. Financial plan<\/strong><\/p>\n\n

      The financial plan reflects in value terms all the components of the business plan. In addition, the financial plan should include<\/strong>: <\/p>\n\n

      – Sales volume projections;– Balance of cash receipts and expenses;– Description of the firm’s financial budget;– Operating budget;– Risk, paper and insurance management;– Key performance indicators.<\/p>\n\n

      9. Risk assessment<\/strong><\/p>\n\n

      Includes a description and assessment of possible risks that the company may encounter in the course of project implementation, suggest ways to minimize these risks and possible losses. This section, as a rule, contains a list of preventive measures to eliminate risks and a program of external insurance and self-insurance. <\/p>\n\n

      10. Application<\/strong><\/p>\n\n

      The appendix contains documents that supplement and confirm the information presented in the business plan – these may be the results of marketing research, product samples, photographs, expert opinions, contracts, letters of guarantee, etc.<\/p>\n\n

      How to evaluate the effectiveness of a business plan<\/h2>\n\n

      The valuation of a business plan is a calculation of its market value. In the process of this procedure, experts consider all the components of the project. They analyze its mistakes and shortcomings. They make a list of recommendations for its improvement and early realization. <\/p>\n\n

      Assessment of business project efficiency is carried out on preliminary assessment of the investment project, as well as in the course of the activities. Preliminary assessment of the project allows making a conclusion about its feasibility. <\/p>\n\n

      Evaluating a business plan includes steps such as<\/strong>:<\/p>\n\n

        \n
      1. Technical analysis of the plan’s feasibility;<\/li>\n\n\n\n
      2. Financial due diligence of the firm’s operations;<\/li>\n\n\n\n
      3. Modeling products, resources, and investments;<\/li>\n\n\n\n
      4. Assessment of possible risks;<\/li>\n\n\n\n
      5. A thorough analysis of the project structure.<\/li>\n<\/ol>\n\n
        \"Business<\/figure>\n\n

        KOLORO<\/a> <\/strong>has vast experience in working on business plan and has developed its own rules for writing a business plan, most of which are discussed in this article. You can share your invaluable experience and useful tips with us in the comments. <\/p>\n","protected":false},"excerpt":{"rendered":"

        A competent and carefully thought out business plan is the key to the successful development of your business. When developing a business plan, it is important to follow just two helpful tips. First – do not try to find a ready-made example of a business plan on the Internet, do not use ready-made templates, it […]<\/p>\n","protected":false},"author":38,"featured_media":10697,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1],"tags":[],"skvoznaya_taxonomy":[],"class_list":["post-20006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategori"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/posts\/20006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/comments?post=20006"}],"version-history":[{"count":2,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/posts\/20006\/revisions"}],"predecessor-version":[{"id":20085,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/posts\/20006\/revisions\/20085"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/media\/10697"}],"wp:attachment":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/media?parent=20006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/categories?post=20006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/tags?post=20006"},{"taxonomy":"skvoznaya_taxonomy","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/skvoznaya_taxonomy?post=20006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}