{"id":20001,"date":"2014-05-29T17:46:14","date_gmt":"2014-05-29T14:46:14","guid":{"rendered":"https:\/\/www.koloro.ua\/bez-kategori%d1%97\/overview-of-cooked-sausages-market-in-ukraine-in-2009-2013\/"},"modified":"2024-10-15T11:53:22","modified_gmt":"2024-10-15T08:53:22","slug":"overview-of-cooked-sausages-market-in-ukraine-in-2009-2013","status":"publish","type":"post","link":"https:\/\/koloro.ua\/en\/bez-kategori%d1%97\/overview-of-cooked-sausages-market-in-ukraine-in-2009-2013\/","title":{"rendered":"OVERVIEW OF COOKED SAUSAGES MARKET IN UKRAINE IN 2009-2013."},"content":{"rendered":"\n

The meat and meat processing industry<\/strong> is one of the largest food processing<\/strong> industries in Ukraine. It is designed to provide the country’s population with food products, which are one of the main sources of protein. <\/p>\n\n

Finished products of the meat processing industry include various types of sausages<\/strong> (cooked, smoked, raw-smoked, cooked-smoked, etc.), hams, sardines and sausages, smoked meats, pates, zeltsy, etc. The meat processing industry is also involved in the production of sausages<\/strong>.<\/p>\n\n

Sausage is a food product made of ground meat of pork, beef or poultry, with the addition of some by-products and spices, bacon, salt, sugar, milk, eggs and other products. The average Ukrainian spends an average of 6.7% of his food budget to buy sausages and various smoked meats. At the same time, 5.1% of the same budget is spent to buy poultry, beef, pork or other meat (but recently there has been a tendency to increase meat consumption and decrease sausage consumption). This means that ready-made sausage products are more in demand than meat. And all because sausage is a “democratic” food product, universally loved, convenient and practical. <\/p>\n\n

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Consumption of cooked sausage in Ukraine. Consumer preferences <\/h2>\n\n
\n\n

Everybody loves sausage! Sausage is bought by 90% of the total population. Children, adults and animals love sausage. People buy sausage for a quick snack, for other dishes (soups, salads, scrambled eggs) and for pets. <\/p>\n\n

The structure of sausage consumption in Ukraine: the most purchased sausages are cooked sausages (41%), sausages and wieners (23%), semi-smoked sausages (15%), cooked and raw smoked sausages (6%), and other types of sausages.<\/p>\n\n

\"Sausage<\/figure>\n\n
\"Sausage<\/figure>\n\n

There is a slight seasonality<\/strong> in the market – sales peak during the New Year holidays, although at any other time the demand for sausage is relatively stable.<\/p>\n\n

A few years ago Ukraine introduced new national standards for sausage and meat products.Cooked sausages of the highest grade must contain at least 80% of meat. In the domestic market, the highest grade sausage is presented in the form of “Doktorskaya”, “Lyubitelskaya”, “Stolichnaya” and others. Cooked sausages of the first grade according to the standards must contain 70% of meat, second grade – at least 40-60% of meat.<\/p>\n\n

The main consumers of cooked sausage<\/strong> are women aged 25-60 years (about 60% of all consumers), married, and making purchases for the whole family. The average income level per 1 family member is 1.5 – 2 thousand UAH. <\/p>\n\n

The category of consumers aged 18 to 25 includes young people, mainly students and young people who do not yet have their own families. Young people when choosing cooked sausage are more often oriented on price than on quality, and prefer products of medium-price and economy segment. In addition, without “having” their own experience, young people when buying sausage are guided by the advice of parents, sellers, and acquaintances. <\/p>\n\n

\"Where<\/figure>\n\n

Criteria for choosing cooked sausage<\/h2>\n\n
\n\n

When choosing cooked sausage, consumers are primarily guided by past experience and buy sausage based on taste and product quality (34%). In the second place, what consumers pay attention to is the price (31%). The most popular products are in the segment of 50-55 UAH per 1 kg. <\/p>\n\n

In the 3rd place of criteria for choosing cooked sausage is the manufacturer’s brand – 22% of consumers pay attention to it.<\/p>\n\n

\"Cooked<\/figure>\n\n

Sausage packaging<\/strong> plays an important role only in promoting and advertising sausage products. Packaging design has almost no influence on the choice of cooked sausage. The packaging only helps consumers to navigate the product and quickly find the necessary product on the shelf. <\/p>\n\n

\"Sausage<\/figure>\n\n
\"Sausage<\/figure>\n\n

Production and producers of cooked sausage in Ukraine<\/h2>\n\n
\n\n

Over the last 5 years, the production of cooked sausages: increased between 2009 and 2011, and decreased between 2011 and 2013. In 2010 and 2011, production increased on average by 3.1% per year, and in 2011 amounted to 188.9 thousand tons. However, in 2012 production declined by 3.3% to 182.6 thousand tons, and in 2013 production declined once again by 7.3% to 169.3 thousand tons (this is even less than the production in 2009). <\/p>\n\n

\"Sausage<\/figure>\n\n

Competition in the market of cooked sausages<\/strong> is quite high, producers market approximately the same volumes of products. At the same time, 99% of products on the Ukrainian market are domestically produced. Import of cooked sausages is insignificant and amounts to less than 600 tons per year. Imports<\/strong> of cooked sausages<\/strong> come mainly from Belarus, Italy, Spain and Estonia. <\/p>\n\n

The market leader<\/strong> – meat factory “Favorit”<\/strong> produces products under TM “Sausage Row”, “Dobrov”, “Myasnaya Lavka”. In 2012, Favorit’s market share amounted to 10.1%.Other producers of cooked sausage in the market structure are shown in the diagram: <\/p>\n\n

\"Sausage<\/figure>\n\n

Conclusions. Market forecasts for cooked sausage in Ukraine <\/h2>\n\n
\n\n

The study of the Ukrainian market of cooked sausages revealed a tendency to reduce both production and demand<\/strong> for these products. This is primarily due to low solvency of the population and reorientation of the population to meat consumption. <\/p>\n\n

\"Sausage<\/figure>\n\n

The situation for sausage producers in Ukraine is ambiguous: they have production capacities and raw materials for production, but falling demand does not allow them to increase production volumes. Entering foreign markets is also difficult, as exporting sausage products requires many permits, the cost of which will make Ukrainian products uncompetitive in the foreign market. <\/p>\n\n

In the future, the trend of increasing meat growth is forecast to continue, and the consumption of cooked sausages is expected to gradually decrease. Since the demand in the market depends mainly on the purchasing power of the population, sausages close to natural sausages, which contain a minimum amount of additives, flavorings and a maximum amount of natural meat, are very expensive and thus narrow the circle of consumers. <\/p>\n\n

\"Cooked<\/figure>\n\n

According to experts’ estimates, in 2014 the production of cooked sausage is expected to decrease<\/strong> by 1-1.5%, which in physical terms will amount to about 167 thousand tons. In the future, production is expected to decline at the level of 1-2% per year, but demand is influenced by many factors that are difficult to take into account and the forecast cannot be unambiguous. <\/p>\n\n

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The meat and meat processing industry is one of the largest food processing industries in Ukraine. It is designed to provide the country’s population with food products, which are one of the main sources of protein. Finished products of the meat processing industry include various types of sausages (cooked, smoked, raw-smoked, cooked-smoked, etc.), hams, sardines […]<\/p>\n","protected":false},"author":39,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1],"tags":[],"skvoznaya_taxonomy":[],"class_list":["post-20001","post","type-post","status-publish","format-standard","hentry","category-bez-kategori"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/posts\/20001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/comments?post=20001"}],"version-history":[{"count":1,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/posts\/20001\/revisions"}],"predecessor-version":[{"id":20002,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/posts\/20001\/revisions\/20002"}],"wp:attachment":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/media?parent=20001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/categories?post=20001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/tags?post=20001"},{"taxonomy":"skvoznaya_taxonomy","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/skvoznaya_taxonomy?post=20001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}