{"id":19817,"date":"2017-03-24T18:42:02","date_gmt":"2017-03-24T15:42:02","guid":{"rendered":"https:\/\/www.koloro.ua\/blog\/bez-kategori%d1%97\/development-of-the-name-and-design-of-the-packaging-of-dietary-supplements\/"},"modified":"2024-10-10T21:59:13","modified_gmt":"2024-10-10T18:59:13","slug":"development-of-the-name-and-design-of-the-packaging-of-dietary-supplements","status":"publish","type":"post","link":"https:\/\/koloro.ua\/en\/branding-and-marketing\/development-of-the-name-and-design-of-the-packaging-of-dietary-supplements\/","title":{"rendered":"DEVELOPMENT OF THE NAME AND DESIGN OF THE PACKAGING OF DIETARY SUPPLEMENTS"},"content":{"rendered":"\n

Dietary supplements are not medicines, but a supplement to nutrition, a stimulus to improve health. And the packaging plays an important role in the choice of a certain drug<\/strong>. The main secret of success is the following: we buy the appearance, only then we read the composition. Therefore, a high-quality and well thought-out package design<\/a> and the name draw attention. <\/p>\n\n

Bio supplements have become very popular in the USA. There they are still consumed in large quantities, however, the latest statistics show that in the country of long-livers, Japan, even more people take biosupplements. And in Ukraine and Russia, dietary supplements are only gaining popularity. <\/p>\n\n

\"Who<\/figure>\n\n

The need to lead a healthy lifestyle has pushed many countries to produce dietary supplements.<\/p>\n\n

\"Countries<\/figure>\n\n

Global legislation and dietary supplements<\/h2>\n\n

Due to the popularity of dietary supplements in the United States<\/strong>, an Act of Congress<\/strong> was passed in 1944 to regulate and regulate their distribution. The U.S. Food and Drug Administration monitors the quality of supplements through 12 different companies located throughout the country. These firms are involved in evaluation, certification, standardization, and control. Labeling is overseen by the Dietary Supplement Labeling Commission,<\/strong> which consists of seven qualified individuals approved by the President of the country. <\/p>\n\n

\"Dietary<\/figure>\n\n

In Germany <\/strong>and Austria <\/strong>, certification is required to obtain a marketing authorization. The sale and production of dietary supplements is also regulated in countries such as Greece<\/strong>, Belgium <\/strong>and the Netherlands<\/strong>. <\/p>\n\n

No less thorough is the regulatory framework in Russia<\/strong>, which includes special laws and orders on quality and hygienic requirements for dietary supplements.<\/p>\n\n

In Ukraine<\/strong>, the issues related to dietary supplements are reflected in the Law “On the Quality and Safety of Food Products and Food Raw Materials”, where dietary supplements are called dietary supplements.<\/p>\n\n

In Ukraine, there is no officially approved list of medicinal plants, which are allowed to be used in the composition of bio supplements<\/strong>.<\/p>\n\n

The state certification system UkrSEPRO conducts research of dietary supplements for compliance with the requirements of regulatory documentation. Also, all first-time registered and re-registered drugs must undergo all studies in special institutions from the Ministry of Health of Ukraine. <\/p>\n\n

Manufacturers of food additives – Ukraine<\/h2>\n\n
\"Manufacturers<\/figure>\n\n

Despite the fact that the market of dietary supplements in Ukraine is just getting on its feet, there are already quite a large number of companies that provide the market with mineral complexes and additional elements for our body: Sanofi-Ukraine, Arterium Corporation, Kiev Vitamin Plant, Pharmaceutical Company “Zdorovye”, Vitamina OJSC, Mezhirechsky Vitamin Plant, Darnitsa, Technolog, Lekhim-Kharkiv, Art Life Company, UNIS Research and Development Center,<\/strong><\/p>\n\n

Naming: the right start<\/h2>\n\n

When buying supplements, the consumer, first of all, pays attention to the name of the drug. A correct name is easy to remember<\/strong>, which contributes to the popularity of the drug and increases demand. A name that is difficult to remember or poorly perceived by consumers will have a negative impact on the image and demand. <\/p>\n\n

\"Naming\"<\/figure>\n\n

Due to the fact that the market of biologically active supplements is constantly replenished with new drugs, the question of a unique name is becoming more and more relevant.<\/strong><\/p>\n\n

The name of dietary supplements often uses the main component or action produced by the drug<\/strong>: “Cedar cake Radograd”, “Calcemid”, Antiprostuda and sub.<\/p>\n\n

\"Dietary<\/figure>\n\n

In order for the supplement to be recognized and remembered by its name, the best option is to use professional naming. Contact KOLORO<\/a> branding agency, which will provide you with a unique name and quality design. <\/strong><\/p>\n\n

When naming a drug, certain conditions must be adhered to:<\/strong><\/p>\n\n