![\"Brand](\"https:\/\/koloro.ua\/public\/files\/images\/content\/5a25403e43b13.jpeg\" "\\"development")
<\/figure>\n\nYou can find out these facts with the help of official statistics and ratings. Or you can order marketing research<\/a>, which will provide all the necessary information. You can also order a promotion strategy<\/a>, which will determine the vector of the company’s direction and further costs for the “promotion” of the service station. <\/p>\n\n Read also: <\/strong>Ukrainian instant and bean coffee market overview<\/strong><\/a><\/p>\n\n Men love the eyes. And since it’s mostly the stronger sex behind the wheel, let’s give them what they need! <\/p>\n\n They say he was driving so fast that only the lanes were flashing. Indeed, if you are a new car service center, which is not yet being targeted, you need to “lure” visitors along the road. <\/p>\n\n The bright colors as well as contrasts will be catching even with side vision.<\/p>\n\n A successful example: a <\/strong>combination of blue, red, black, white and metallic colors<\/p>\n\n The combination of black and red is a classic in the world of service stations. Red works as a trigger, attracting attention, and black makes any color more expressive. Also, these colors symbolize aggression. Which means that you are serious. This color scheme can attract the audience of the “below average” and “average” segment. <\/p>\n\n Read also: <\/strong>Clean branding: brand development for dry cleaners<\/strong><\/a><\/p>\n\n Metallic <\/strong>is a relatively new color, or rather a modification of gray. It is associated with (unexpectedly) steel, durability and technology. It also symbolizes cold-bloodedness and pure reason. However, it should be taken into account that such a color solution will attract the segments of buyers “above average” and “premium”. <\/p>\n\n Blue <\/strong>is the color of tranquility. It’s like it’s saying to your customers: “you have nothing to worry about with us”. This color of their service stations are mainly “painted” branded car services, so with the use of blue (especially halftones) should be careful. You can be sued! <\/p>\n\n But orange <\/strong>is a typical color for the American market. Psychologists say that orange is the color of self-sufficient people. <\/p>\n\n If you want to create a brand for a network of service stations, contact our managers for consultation.<\/p>\n\n Read also:<\/strong> How to name a furniture company: checklist, 7 approaches and 9 examples<\/strong><\/a><\/p>\n\n How you name the service station will determine the target audience. Whether it will be “Car Wash” or “Auto Kraken” – choose you. But a successful naming should: <\/p>\n\n Not the most common part of corporate identity in the Ukrainian market of car service is the development of the logo of the service station. Nevertheless, it can become your advantage. Especially in communication with customers. <\/p>\n\n Signage, interior design, and identity objects are important parts of the brand identity that form the perception of the brand as a whole. It is important to create a working atmosphere for both employees and visitors. <\/p>\n\n Visitors pay attention to the condition of the technology. No matter how professional your employees are or whether your location is optimal – it’s the technology that pays off the most. <\/p>\n\n The condition of the staff – both moral and physical says a lot about the owners of the tire shop. Providing the right equipment, uniforms and optimal working conditions will reflect both on the quality of service and the impression of the company. <\/p>\n\n The auto service room should be bright and spacious. It can also be branded like Orozco’s Auto Service. <\/p>\n\n A signboard with large letters and illumination is ideal for any service station. Again, building off the theory of “the client passes by” – he must catch the eye of the name, he should not confuse you with someone else. And even if you do decide to call your car service something like “Sashenka”, at the bottom must be a clarification about the car service. Drivers will not have time to look at small signs and guess what they can mean. <\/p>\n\n A good example is the Kiev service station “Maslenka”. It is made in a uniform style, the inscriptions are large enough and legible. Also a huge plus is the fact that all services are placed on the walls of the service station. So users do not have unnecessary questions. <\/p>\n\n Just to attract attention is not enough. In order for the consumer to come back again, you need to leave something to remember. <\/p>\n\n It can be an impression. For example, the tire shop “Stealth-service” offers its visitors a separate comfortable room, which has a TV, vending machine, a set of printed publications, as well as armchairs or sofas. <\/p>\n\n It can also be something more tangible – for example, a business card, a sticker or a branded car fragrance. It’s a small thing for you, but a keepsake for your customers. <\/p>\n\n Keeping in touch with customers is an important part of a brand’s reputation. In order to collect feedback about the company and attract new customers, you need to prepare your own media platforms. <\/p>\n\nStop #1. Creating the corporate style of the service station <\/h2>\n\n
Color matching: branding of service stations<\/h3>\n\n
![\"hundred\"\/](\"https:\/\/koloro.ua\/public\/files\/images\/content\/5a254061c3ece.jpg\")
<\/figure>\n\n![\"hundred\"\/](\"https:\/\/koloro.ua\/public\/files\/images\/content\/5a254096c3134.jpg\")
<\/figure>\n\n![\"\"](\"https:\/\/koloro.ua\/media\/upload\/images\/pict.jpg\" "\\"tire")
<\/figure>\n\n![\"hundred\"\/](\"https:\/\/koloro.ua\/public\/files\/images\/content\/5a2540b497200.jpg\")
<\/figure>\n\nBrand development for a service station: name<\/h3>\n\n
\n
Development of a brand style of a service station: logo<\/h3>\n\n
Stop #2. Choosing interior and exterior decoration <\/h2>\n\n
![\"hundred\"\/](\"https:\/\/koloro.ua\/public\/files\/images\/content\/5a2540d6b7637.jpg\")
<\/figure>\n\nEquipment quality<\/h3>\n\n
Employees<\/h3>\n\n
Tire shop corporate identity: interior<\/h3>\n\n
![\"hundred\"\/](\"https:\/\/koloro.ua\/public\/files\/images\/content\/5a25410586fea.jpg\")
<\/figure>\n\n![\"hundred\"\/](\"https:\/\/koloro.ua\/public\/files\/images\/content\/5a25410fa16f5.jpg\")
<\/figure>\n\nBrand development for a tire shop: exterior<\/h3>\n\n
![\"hundred\"\/](\"https:\/\/koloro.ua\/public\/files\/images\/content\/5a254128e6109.jpg\")
<\/figure>\n\nStop #3. Standing out among competitors <\/h2>\n\n
Unique selling proposition<\/h3>\n\n
![\"hundred\"\/](\"https:\/\/koloro.ua\/public\/files\/images\/content\/5a254140d5d4d.jpg\")
<\/figure>\n\n![\"hundred\"\/](\"https:\/\/koloro.ua\/public\/files\/images\/content\/5a254153c3646.jpg\")
<\/figure>\n\nStop 4. Customer communication<\/h2>\n\n
![\"hundred\"\/](\"https:\/\/koloro.ua\/public\/files\/images\/content\/5a25416a8d845.jpg\")
<\/figure>\n\n![\"hundred\"\/](\"https:\/\/koloro.ua\/public\/files\/images\/content\/5a25417b4c520.jpg\")
<\/figure>\n\n![\"\"](\"https:\/\/koloro.ua\/media\/upload\/images\/2800x2100_man-flag-start.jpg\" "\\"Open")
<\/figure>\n\n