{"id":19762,"date":"2017-06-09T16:56:53","date_gmt":"2017-06-09T13:56:53","guid":{"rendered":"https:\/\/www.koloro.ua\/blog\/bez-kategori%d1%97\/day-y-company-lunch\/"},"modified":"2024-10-10T21:57:11","modified_gmt":"2024-10-10T18:57:11","slug":"day-y-company-lunch","status":"publish","type":"post","link":"https:\/\/koloro.ua\/en\/journal-en\/day-y-company-lunch\/","title":{"rendered":"DAY Y: COMPANY LUNCH"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">I didn&#8217;t get fired after an article about a <a href=\"https:\/\/koloro.ua\/blog\/zhurnal\/Den-X-korporativnii-obed.html\" target=\"_blank\" rel=\"noreferrer noopener\">corporate superhero lunch<\/a>. Just a 53% pay cut. So I&#8217;ll continue to cover intra-corporate events.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-&#x441;&#x43E;&#x431;&#x44B;&#x442;&#x438;&#x435;-&#x43F;&#x435;&#x440;&#x432;&#x43E;&#x435;\">Event one<\/h2>\n\n<p class=\"wp-block-paragraph\">When I was little and silly (as if anything has changed), I used to dream of a crown. Not of princess status, not of power, but exactly of a cold metal object that was so uncomfortable to wear on my head. Every summer, returning from the Crimea, I brought home smooth sea glass &#8211; jewelry for inlaying the crown. My parents did not see their daughter as the future Grace Kelly, so the sea glass was systematically thrown away.   <\/p>\n\n<p class=\"wp-block-paragraph\">The glass was discarded, but the dream remained.<\/p>\n\n<p class=\"wp-block-paragraph\">What was my surprise when, on a hot May day in 2017, at exactly 17:00 our manager Igor crowned our account manager Mikhail. The crown was not metal, but made of <a href=\"https:\/\/klona.ua\/uslugi\/fdm-pechat-3d-pechat-plastikom-v-ukraine\" rel=\"noreferrer noopener\" target=\"_blank\">PLA plastic<\/a>, but my childish alter ego gasped with envy at that moment. <\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/media\/upload\/images\/%D0%BF%D0%B0%D0%BF%D0%BF.jpg\" alt=\"Misha and glass: a strange collage  \" title=\"Strange collage\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\"><strong>Photo.<\/strong>  Misha and glass. Just a really weird collage. <\/p>\n\n<p class=\"wp-block-paragraph\">Let&#8217;s understand what can make a grown intelligent man take a knee in a corporate kitchen and put his shoulder under a cardboard sword. That is to say, to undergo the rite of Colonization. <\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/media\/upload\/images\/nor.JPG\" alt=\"Corporate lunch: Nota bene\" title=\"Nota bene\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">To be admitted to the rite Misha had to pass a number of tests:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Get as many colleagues out for coffee as possible without explaining the reason for this spontaneous team building activity.<\/li>\n\n\n\n<li>Give every employee a superpower (as if we don&#8217;t have enough of our own) and make a report in the form of a presentation.<\/li>\n\n\n\n<li>Persuade the printer to print the presentation for free. By recording the dialog on a tape recorder. <\/li>\n\n\n\n<li>Complete many other tasks for HR-er Tatiana, while taking care of daily work stuff: <a href=\"https:\/\/koloro.ua\/sozdat-logotip.html\" target=\"_blank\" rel=\"noreferrer noopener\">logo creation<\/a>, <a href=\"https:\/\/koloro.ua\/neiming_pitomca_razrabotka_klichki_zhivotnomu.html\" target=\"_blank\" rel=\"noreferrer noopener\">naming a yet-to-be-named husky<\/a>, and <a href=\"https:\/\/koloro.ua\/unikalnoe-torgovoe-predlozhenie.html\" target=\"_blank\" rel=\"noreferrer noopener\">developing a UTP for a children&#8217;s center<\/a>.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Misha will convince any director in 8 minutes that the company needs a rebrand. What&#8217;s there &#8211; a free printout or a coffee call. Anyway, he did it.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-&#x441;&#x43E;&#x431;&#x44B;&#x442;&#x438;&#x435;-&#x432;&#x442;&#x43E;&#x440;&#x43E;&#x435;\">Event two<\/h2>\n\n<p class=\"wp-block-paragraph\">When I was a little older, I held the position of editor of the school newspaper.<\/p>\n\n<p class=\"wp-block-paragraph\">Two things are worth clarifying right away. If a person holds a position, he or she is paid for it (I think that&#8217;s how it works in the modern world). My class teacher simply exploited the extracurricular labor of a minor, so, Svetlana Vladimirovna, if you are reading this, I hope you are at least a little ashamed.  <\/p>\n\n<p class=\"wp-block-paragraph\">And two: the school newspaper is not a set of pages with freshly printed ink that you leaf through during your morning coffee. It&#8217;s a paperweight in front of the principal&#8217;s office that no one ever reads. <\/p>\n\n<p class=\"wp-block-paragraph\">So when Tatiana announced that we would be staying late after work today and doing the paper for COLORO, my teenage alter ego died of dejection.<\/p>\n\n<p class=\"wp-block-paragraph\">But as it turns out, with a personal team of graphic designers, it&#8217;s a lot of fun.<\/p>\n\n<p class=\"wp-block-paragraph\">The Viking concept was chosen.<\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/media\/upload\/images\/VIKI%D0%BE%D0%BA.JPG\" alt=\"Event two: KOLORO festivities\" title=\"Nota bene\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">There aren&#8217;t many rules to being a creative. It&#8217;s just: love what you do and create ideas. A branding agency doesn&#8217;t sell pictures. Not text. Or even commercials. We sell ideas.     <\/p>\n\n<p class=\"wp-block-paragraph\">While the designers were using children&#8217;s pencils to create a gradient of waves, the copywriters were busy working out the idea. This is what came out after 20 minutes of brainstorming. <\/p>\n\n<p class=\"wp-block-paragraph\">A branding agency is a huge drakkar filled with marketers, designers and copywriters. It scours the waves of the advertising ocean, trying to find its promised land &#8211; consumer loyalty. Shouting slogans, the fearless Vikings invade a new territory and completely occupy it. Now the consciousness of the customer is in their hands. The flag with your logo fluttering in the wind&#8230;    <\/p>\n\n<p class=\"wp-block-paragraph\">By the way, if you like compelling stories too &#8211; we&#8217;d love to <a href=\"https:\/\/koloro.ua\/legenda-brenda.html\" target=\"_blank\" rel=\"noreferrer noopener\">create a legend for your brand<\/a>.<\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/media\/upload\/images\/%D0%91%D0%B5%D0%B7%20%D0%B8%D0%BC%D0%B5%20%D0%B0%D0%BC%D0%BA%D0%BA%D0%BD%D0%B8.jpg\" alt=\"Drawing a poster, Artem looks sadly into the frame.\" title=\"Drawing a corporate poster\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\"><strong>Photo.<\/strong>  A team at work and an unfinished newspaper. You can see the completed version <a href=\"https:\/\/koloro.ua\/contacts.html\" target=\"_blank\" rel=\"noreferrer noopener\">in our office at<\/a> 5\/1-A Trekhsvyatitelskaya Street <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-&#x441;&#x43E;&#x431;&#x44B;&#x442;&#x438;&#x435;-&#x442;&#x440;&#x435;&#x442;&#x44C;&#x435;-&#x43E;&#x43D;&#x43E;-&#x436;&#x435;-&#x433;&#x43B;&#x430;&#x432;&#x43D;&#x43E;&#x435;\">Event three. It&#8217;s the main one <\/h2>\n\n<p class=\"wp-block-paragraph\">Let&#8217;s not stray from tradition&#8230;..<\/p>\n\n<p class=\"wp-block-paragraph\">When I was in my third year of college, I decided to identify myself in society and join a subculture. I did some home <a href=\"https:\/\/koloro.ua\/kabinetnue-marketingovue-issledovaniya.html\" target=\"_blank\" rel=\"noreferrer noopener\">marketing research<\/a> and concluded that hippies were the safest for my physical and moral health. I started wearing a hijab and smiling at people on the subway. And then I went to a traditional hippie party. With traditional hippie fun. If you know what I mean&#8230;     <\/p>\n\n<p class=\"wp-block-paragraph\">I probably don&#8217;t need to describe my emotions when I first heard the theme of the next corporate event.<\/p>\n\n<p class=\"wp-block-paragraph\">A hippie style corporate luncheon was held on the last Thursday of the month.<\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/media\/upload\/images\/%D0%A1%D0%BD%D0%B8%D0%BChh%D0%BE%D0%BA.JPG\" alt=\"Corporative culture: a hippie-style celebration\" title=\"Nota bene\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">On this day, we carried goodness to the masses, created the cutest brands and 3D-printed such badges \u262e (that is, we lived the usual measured life of a branding agency).<\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/media\/upload\/images\/pimgpsh_fullsooize_distr.jpg\" alt=\"Team KOLORO - be hip\" title=\"Don't worry, be happy\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\"><strong>Photo.<\/strong>  ColoroCommand<\/p>\n\n<p class=\"wp-block-paragraph\">Maybe you expect to see an appeal at the end of the text? Order services from us or get a free consultation&#8230; <\/p>\n\n<p class=\"wp-block-paragraph\">You can be proud of your insight.<\/p>\n\n<p class=\"wp-block-paragraph\">Friends, comrades, colleagues! <a href=\"https:\/\/koloro.ua\/services.html\" target=\"_blank\" rel=\"noreferrer noopener\">Order our services<\/a> or call <a href=\"https:\/\/koloro.ua\/services.html\" target=\"_blank\" rel=\"noreferrer noopener\">us<\/a> to get help from a highly qualified branding specialist. We will do it with heart! <\/p>\n","protected":false},"excerpt":{"rendered":"<p>I didn&#8217;t get fired after an article about a corporate superhero lunch. Just a 53% pay cut. So I&#8217;ll continue to cover intra-corporate events. Event one When I was little and silly (as if anything has changed), I used to dream of a crown. Not of princess status, not of power, but exactly of a [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":8938,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[102],"tags":[],"skvoznaya_taxonomy":[],"class_list":["post-19762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-journal-en"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/posts\/19762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/comments?post=19762"}],"version-history":[{"count":1,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/posts\/19762\/revisions"}],"predecessor-version":[{"id":19764,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/posts\/19762\/revisions\/19764"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/media\/8938"}],"wp:attachment":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/media?parent=19762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/categories?post=19762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/tags?post=19762"},{"taxonomy":"skvoznaya_taxonomy","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/skvoznaya_taxonomy?post=19762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}