{"id":19656,"date":"2017-12-04T16:56:53","date_gmt":"2017-12-04T13:56:53","guid":{"rendered":"https:\/\/www.koloro.ua\/blog\/bez-kategori%d1%97\/mission-impossible-creating-a-name-for-the-baby\/"},"modified":"2024-10-10T21:53:51","modified_gmt":"2024-10-10T18:53:51","slug":"mission-impossible-creating-a-name-for-the-baby","status":"publish","type":"post","link":"https:\/\/koloro.ua\/en\/branding-and-marketing\/mission-impossible-creating-a-name-for-the-baby\/","title":{"rendered":"MISSION IMPOSSIBLE: CREATING A NAME FOR THE BABY"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-&#x43A;&#x430;&#x43A;-&#x432;&#x44B;&#x431;&#x440;&#x430;&#x442;&#x44C;-&#x438;&#x43C;&#x44F;-&#x440;&#x435;&#x431;&#x435;&#x43D;&#x43A;&#x443;\"><strong>How do you choose a name for a baby?<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Choosing a name seems like an easy and pleasant concern. Until you start doing it directly. <\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/media\/upload\/images\/vibor-imeni-koloro%20%2828%29.jpg\" alt=\"\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\"><em>&#8211; Maybe Sofia?<\/em><\/p>\n\n<p class=\"wp-block-paragraph\"><em>&#8211; You want her to be the fourth Sophia in the class?<\/em><\/p>\n\n<p class=\"wp-block-paragraph\"><em>-Then I suggest Angela.<\/em><\/p>\n\n<p class=\"wp-block-paragraph\"><em>-Yeah &#8230; And you don&#8217;t have to come up with a pseudonym.<\/em><\/p>\n\n<p class=\"wp-block-paragraph\"><em>-Something foreign &#8230; Jessica, for example.<\/em><\/p>\n\n<p class=\"wp-block-paragraph\"><em>-Jessica? Jessie? So that people who know her can ask if it&#8217;s a baby or a dog?  <\/em><\/p>\n\n<p class=\"wp-block-paragraph\"><em>-Everything. I&#8217;ve decided. She&#8217;s going to be Masha.  <\/em><\/p>\n\n<p class=\"wp-block-paragraph\"><em>-We&#8217;re not naming the baby after your mother!<\/em><\/p>\n\n<p class=\"wp-block-paragraph\">This argument could go on forever. Or nine months, which would seem like an eternity. Fortunately, you can turn to the KOLORO agency and get &#8211; no, not a ready-made answer &#8211; but a comprehensive analysis of the issue.  <\/p>\n\n<p class=\"wp-block-paragraph\">Developing a baby name has a number of advantages:<\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/media\/upload\/images\/vibor-imeni-koloro%20%2821%29.JPG\" alt=\"\"\/><\/figure>\n\n<ul class=\"wp-block-list\">\n<li>over 100 name options;<\/li>\n\n\n\n<li>a name that you and your loved ones will like;<\/li>\n\n\n\n<li>A test of semantic and linguistic meaning;<\/li>\n\n\n\n<li>short timeframe for completing the assignment.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Choosing a name for a child is like <a href=\"\/sozdanie-brenda.html\" target=\"_blank\" rel=\"noreferrer noopener\">creating a brand<\/a>: you need a &#8220;market&#8221; analysis and a strategy. The following factors are considered when <strong>choosing a name <\/strong>: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>where the prospective parents are from and where they live;<\/li>\n\n\n\n<li>which cultural environment is closest to the family;<\/li>\n\n\n\n<li>statistics and projections;<\/li>\n\n\n\n<li>your wishes: a unique name that cannot be found in dictionaries or a name with a thousand-year history;<\/li>\n\n\n\n<li>semantic meaning: whether the name has a double meaning or a negative meaning.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"h-&#x441;&#x442;&#x430;&#x442;&#x438;&#x441;&#x442;&#x438;&#x43A;&#x430;-&#x441;&#x430;&#x43C;&#x44B;&#x445;-&#x43F;&#x43E;&#x43F;&#x443;&#x43B;&#x44F;&#x440;&#x43D;&#x44B;&#x445;-&#x438;&#x43C;&#x435;&#x43D;-&#x432;-&#x443;&#x43A;&#x440;&#x430;&#x438;&#x43D;&#x435;-&#x437;&#x430;-2016-&#x433;&#x43E;&#x434;\"><strong>Statistics of the most popular names in Ukraine in 2016<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">The Ministry of Justice of Ukraine provides data on the most used names of newborns. In 2016, the leaders among boys were Artem and Alexander, and among girls &#8211; Sofia and Anastasia. <\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/media\/upload\/images\/vibor-imeni-koloro%20%2843%29.jpg\" alt=\"Statistics of the most popular names in Ukraine in 2016\" title=\"Statistics of the most popular names in Ukraine\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\"><strong>In the capital<\/strong> this year the fair sex was most often called Anastasia, Sofia, Maria, Veronica, Anna, Zlata, Polina, and representatives of the stronger sex &#8211; Artem, Bogdan, Maxim, Ivan, Alexander, Timofey and Andrei.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-&#x43A;&#x430;&#x43A;-&#x43D;&#x435;-&#x43D;&#x443;&#x436;&#x43D;&#x43E;-&#x43D;&#x430;&#x437;&#x44B;&#x432;&#x430;&#x442;&#x44C;-&#x434;&#x435;&#x442;&#x435;&#x439;\"><strong>What you shouldn&#8217;t call your children<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Sometimes bigotry and a sense of humor override common sense.<\/p>\n\n<p class=\"wp-block-paragraph\">Some young parents found their own way to congratulate Donald Trump on his victory, and named their daughters Melania &#8211; in honor of the first lady of the United States. In Kiev, there are history buffs who gave their newborns the names Caesar and Atlantic. <\/p>\n\n<p class=\"wp-block-paragraph\">Also in 2016, newborns Sky and Ocean (&#8220;sky&#8221; and &#8220;ocean&#8221; in English translation) were registered. A patriotic Kiev woman gave her daughter the name Ukraine. <\/p>\n\n<p class=\"wp-block-paragraph\">Many parents decided to immediately write down in the documents shortened names: now in Chernivtsi region lives Nelya, in Kharkiv &#8211; Lyalya, in Zhitomir &#8211; the girl Alyosha, and in colorful Odessa &#8211; no less colorful Fani.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-&#x442;&#x435;&#x43D;&#x434;&#x435;&#x43D;&#x446;&#x438;&#x438;-&#x43F;&#x440;&#x438;-&#x432;&#x44B;&#x431;&#x43E;&#x440;&#x435;-&#x438;&#x43C;&#x435;&#x43D;&#x438;\"><strong>Trends in choosing a name<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\"><a href=\"\/kabinetnue-marketingovue-issledovaniya.html\" target=\"_blank\" rel=\"noreferrer noopener\">Cabinet market research<\/a> is important both in the brand market and when choosing a baby name.<\/p>\n\n<p class=\"wp-block-paragraph\">For the past 20 years, parents have been guided in choosing a name:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>with the church calendar;<\/li>\n\n\n\n<li>with astrological interpretations of names;<\/li>\n\n\n\n<li>named the baby after loved ones and celebrities.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Now in Ukraine there are <strong>three new trends<\/strong> in choosing a name.<\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/media\/upload\/images\/vibor-imeni-koloro%20%2831%29.JPG\" alt=\"  three new trends in selection\" title=\"3 trends\"\/><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"h-&#x43A;&#x430;&#x43A;-&#x43D;&#x430;&#x437;&#x44B;&#x432;&#x430;&#x44E;&#x442;-&#x434;&#x435;&#x442;&#x435;&#x439;-&#x437;&#x432;&#x435;&#x437;&#x434;&#x44B;\"><strong>What celebrities call their children<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Ukrainian and Russian celebrities keep up with modern trends and choose <strong>Old Slavic names.<\/strong><\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/media\/upload\/images\/vibor-imeni-koloro%20%2822%29.JPG\" alt=\"What stars and celebrities name their children\" title=\"What celebrities call their children  \"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">Some celebrities prefer <strong>international names.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Classic names are<\/strong> also still on trend.<\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/media\/upload\/images\/vibor-imeni-koloro%20%2849%29.JPG\" alt=\"What stars and celebrities name their children\" title=\"What celebrities call their children\"\/><\/figure>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/media\/upload\/images\/vibor-imeni-koloro%20%2834%29%281%29.jpg\" alt=\"What celebrities call their children  \" title=\"What stars and celebrities name their children\"\/><\/figure>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/media\/upload\/images\/vibor-imeni-koloro%20%2846%29.JPG\" alt=\"What stars and celebrities name their children\" title=\"What celebrities call their children\"\/><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"h-&#x43F;&#x43E;&#x43F;&#x443;&#x43B;&#x44F;&#x440;&#x43D;&#x44B;&#x435;-&#x438;&#x43C;&#x435;&#x43D;&#x430;-&#x443;-&#x437;&#x430;&#x43F;&#x430;&#x434;&#x43D;&#x44B;&#x445;-&#x43A;&#x43E;&#x43B;&#x43B;&#x435;&#x433;\"><strong>Popular names with western colleagues<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Many parents in western Europe and the US have increasingly begun to shun traditional options like Michael or Emma.<\/p>\n\n<p class=\"wp-block-paragraph\">Celebrities are the first to react to trends. TV personality Kim Kardashian gave her daughter the name North. Gwyneth Paltrow named her children Apple (Apple) and Moses (Moses).  <\/p>\n\n<p class=\"wp-block-paragraph\">And Victoria and David Beckham&#8217;s long-awaited daughter is named Harper Seven. The name &#8220;Harper&#8221; fell into Victoria&#8217;s soul after reading the immortal bestseller &#8220;To Kill a Mockingbird&#8221;. And &#8220;Seven&#8221; is directly related to the baby &#8211; she was born on the seventh day of the week of the seventh month at seven in the morning.  <\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/media\/upload\/images\/vibor-imeni-koloro%20%2833%29.jpg\" alt=\"What celebrities call their children  \" title=\"What stars and celebrities name their children\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">The Swiss company <strong>Erfolgswelle<\/strong> provides services to those who want to give their child an extraordinary name, but are not brave enough to come up with one on their own.<\/p>\n\n<p class=\"wp-block-paragraph\">CEO Mark Hauser has formed a team of 13 naming experts who create unique names over a 4-week period. The process consists of several stages. <\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/media\/upload\/images\/vibor-imeni-koloro%20%2845%29.JPG\" alt=\"Stages\" title=\"Stages of work\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">As a result, clients receive a list of names from which they can choose 5 favorites. The company also provides a focus group of 780 volunteers who help form public opinion on a particular name. <\/p>\n\n<p class=\"wp-block-paragraph\">The main problem with a &#8220;name&#8221; business service is that <strong>once a name becomes a household name, it is no longer unique<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">&#8220;We don&#8217;t look for baby names. We create them,&#8221; states Mark Hauser. &#8211; A name should be easy to pronounce and spell. If a person says a name over the phone four times and no one understands it, it&#8217;s a failure.&#8221;<\/p>\n\n<p class=\"wp-block-paragraph\">The cost of the service of selecting a unique name in Switzerland is 28 thousand dollars.<\/p>\n\n<p class=\"wp-block-paragraph\">America has a website to help you find the perfect name. On the <strong>Nameberry <\/strong>page, users can: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>to find statistics on popular names;<\/li>\n\n\n\n<li>to recognize the trends of the last few years;<\/li>\n\n\n\n<li>share opinions on the forum;<\/li>\n\n\n\n<li>choose a name for your child using the search tools.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">We, the branding agency KOLORO, took a short break from creating a <a href=\"\/strategiya-brenda.html\" target=\"_blank\" rel=\"noreferrer noopener\">brand strategy<\/a> and tried to pick a name using this service. Here&#8217;s what came out of it. <\/p>\n\n<p class=\"wp-block-paragraph\">Let&#8217;s say we have a girl. Choose &#8220;Girls&#8217; names.&#8221; <\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/media\/upload\/images\/vibor-imeni-koloro%20%281%29.jpg\" alt=\"  Choose Girls' names\" title=\"Choose a name\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">&#8220;Where do we draw inspiration from?&#8221;, the Nameberry service asks us. Dear site, we would love to be inspired by a sunset in the Seychelles, but there is no such option. So we choose &#8220;Pick at Random.&#8221;  <\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/media\/upload\/images\/vibor-imeni-koloro%20%2836%29.jpg\" alt=\"  Choose Girls' names\" title=\"Choose a name\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">Let&#8217;s see the results &#8230; What do we have here?<\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/media\/upload\/images\/vibor-imeni-koloro%20%2838%29.jpg\" alt=\"  Choose Girls' names\" title=\"Choose a name\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">Lizette? &#8211; At day care, she&#8217;ll be &#8220;Lisa the licker.&#8221; That can be tolerated. But in middle school, there&#8217;s no escaping the ambiguous banter.   <\/p>\n\n<p class=\"wp-block-paragraph\">Egypt? &#8211; Can I not comment? <\/p>\n\n<p class=\"wp-block-paragraph\">Yolanda? &#8211; Will Hochland Cheese pay us to advertise? <\/p>\n\n<p class=\"wp-block-paragraph\">Zephyr? &#8211; That&#8217;s a great name. Just right for my sister.  <\/p>\n\n<p class=\"wp-block-paragraph\">Thanks, we&#8217;re better off on our own.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-&#x43A;&#x430;&#x43A;-&#x43C;&#x44B;-&#x432;&#x44B;&#x431;&#x438;&#x440;&#x430;&#x435;&#x43C;-&#x438;&#x43C;&#x44F;-&#x440;&#x435;&#x431;&#x435;&#x43D;&#x43A;&#x443;-&#x432;-koloro\"><strong>How we choose a baby name at KOLORO<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">What points are important when choosing.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Does the name match the middle name?<\/strong>  Alexander Vsevolodovich? It would take his subordinates half a day to address him. It is desirable that the accent in the name and patronymic fall on the same syllable. It is also bad to sound a jumble of consonants or vowels at the junction of two words.   <\/li>\n\n\n\n<li><strong>How do the initials look together?<\/strong>  Chikolovets Marina Olegovna always embarrasses herself when it comes to PHI. And Zoshchenko Leonid Olegovich really does not radiate goodness. <\/li>\n\n\n\n<li><strong>Will it work to create a weasel form?  <\/strong>Miroslav, Vsevolod, Jan &#8230; Of course, the richness of the Russian language allows you to declension any words, but these variants are not always euphonious.<\/li>\n\n\n\n<li><strong>How sonorous will the middle name be?<\/strong>  Yes, it&#8217;s hard to believe, but one day your son will be a father too. And if you care about the fate of your grandchildren, you should worry about their patronymic in advance. Leontievich, Veniaminovich, Izzatovich &#8211; not the best examples of euphony.  <\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Selection of a name for a child in the branding agency &#8220;KOLORO&#8221; consists of <strong>4 stages:<\/strong><\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Briefing.<\/strong>  Determine your wishes for the child&#8217;s future name. To avoid repetition, we find out the names of close relatives. <\/li>\n\n\n\n<li><strong>Formation of Terms of Reference.<\/strong>  Create a detailed document listing all the requirements. Prioritize them by priority. <\/li>\n\n\n\n<li><strong>Desk research and first presentation.<\/strong>  A team of creatives researches statistics and trends of a given issue, selects a hundred variants that meet the criteria of the terms of reference, checks their semantic, phonetic, and psycholinguistic meaning. A collective discussion of all variants takes place. Naming specialists select the 10 best names and make a presentation for you describing the associative characteristics of each variant. Each name chosen by KOLORO specialists will have its own story and create an image.   <\/li>\n\n\n\n<li><strong>Generation of final options.<\/strong>  After a second phase of research and discussion, the creatives select the top 5 names and give you a final presentation.<\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\" id=\"h-&#x43F;&#x440;&#x438;&#x43C;&#x435;&#x440;&#x44B;-&#x432;&#x44B;&#x43F;&#x43E;&#x43B;&#x43D;&#x435;&#x43D;&#x43D;&#x43E;&#x439;-&#x440;&#x430;&#x431;&#x43E;&#x442;&#x44B;\"><strong>Examples of completed work<\/strong><\/h2>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/media\/upload\/images\/vibor-imeni-koloro%20%2823%29.jpg\" alt=\"Examples of completed work\" title=\"Examples\"\/><\/figure>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/media\/upload\/images\/vibor-imeni-koloro%20%2826%29.jpg\" alt=\"Examples of completed work\" title=\"Example\"\/><\/figure>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/media\/upload\/images\/vibor-imeni-koloro%20%2825%29.jpg\" alt=\"Examples of completed work\" title=\"Examples\"\/><\/figure>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/media\/upload\/images\/vibor-imeni-koloro%20%2824%29.jpg\" alt=\"Examples of completed work\" title=\"Examples  \"\/><\/figure>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/media\/upload\/images\/vibor-imeni-koloro%20%2830%29.jpg\" alt=\"Examples of completed work\" title=\"Examples  \"\/><\/figure>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/media\/upload\/images\/vibor-imeni-koloro%20%2841%29.jpg\" alt=\"Examples of completed work\" title=\"Examples\"\/><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"h-&#x43F;&#x440;&#x435;&#x438;&#x43C;&#x443;&#x449;&#x435;&#x441;&#x442;&#x432;&#x430;-&#x432;&#x44B;&#x431;&#x43E;&#x440;&#x430;-&#x438;&#x43C;&#x435;&#x43D;&#x438;-&#x440;&#x435;&#x431;&#x435;&#x43D;&#x43A;&#x443;-&#x43A;&#x43E;&#x43C;&#x43F;&#x430;&#x43D;&#x438;&#x435;&#x439;-koloro\"><strong>Advantages of choosing a baby name by KOLORO<\/strong><\/h2>\n\n<ul class=\"wp-block-list\">\n<li>high speed of order fulfillment;<\/li>\n\n\n\n<li>individual approach and attention to each client;<\/li>\n\n\n\n<li>availability of two presentations, which give you the opportunity to express your wishes already after the formation of the terms of reference;<\/li>\n\n\n\n<li>A name that will emphasize your child&#8217;s uniqueness.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>P.S.<\/strong> And if you are not ready for a global addition to your family &#8211; you can start with a semi-global one. <a href=\"\/neiming_pitomca_razrabotka_klichki_zhivotnomu.html\" target=\"_blank\" rel=\"noreferrer noopener\">Pet naming<\/a> &#8211; let&#8217;s make your Barbos an individuality.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you choose a name for a baby? Choosing a name seems like an easy and pleasant concern. Until you start doing it directly. &#8211; Maybe Sofia? &#8211; You want her to be the fourth Sophia in the class? -Then I suggest Angela. -Yeah &#8230; And you don&#8217;t have to come up with a [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":8501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[98],"tags":[],"skvoznaya_taxonomy":[],"class_list":["post-19656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-and-marketing"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/posts\/19656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/comments?post=19656"}],"version-history":[{"count":1,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/posts\/19656\/revisions"}],"predecessor-version":[{"id":19659,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/posts\/19656\/revisions\/19659"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/media\/8501"}],"wp:attachment":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/media?parent=19656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/categories?post=19656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/tags?post=19656"},{"taxonomy":"skvoznaya_taxonomy","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/skvoznaya_taxonomy?post=19656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}