{"id":18640,"date":"2018-02-26T17:23:20","date_gmt":"2018-02-26T14:23:20","guid":{"rendered":"https:\/\/www.koloro.ua\/blog\/bez-kategori%d1%97\/original-milk-packaging-unconventional-solutions\/"},"modified":"2024-07-10T11:32:11","modified_gmt":"2024-07-10T08:32:11","slug":"original-milk-packaging-unconventional-solutions","status":"publish","type":"post","link":"https:\/\/koloro.ua\/en\/design\/original-milk-packaging-unconventional-solutions\/","title":{"rendered":"ORIGINAL MILK PACKAGING: UNCONVENTIONAL SOLUTIONS"},"content":{"rendered":"\n

Do you think that unusual packaging is only created for a rare product? Designers who have developed concepts<\/a> for milk cartons may disagree with you. A milk bottle that resembles a beer bottle or a bottle with a hole in the middle is not the limit of creativity. We suggest you see for yourself. <\/p>\n\n

Branding agency KOLORO will develop original packaging<\/a> for milk and dairy products.<\/p>\n\n

\"Original<\/figure>\n\n

Packaging requirements for milk and milk products<\/h2>\n\n

Concept.<\/strong> The packaging design should be in line with the brand positioning<\/a>. For example, if the milk is supplied by a small family farm that recycles all of its waste, this will definitely be reflected in the packaging. It will be made of cardboard or glass.<\/p>\n\n

Environmental regulations. <\/strong>The materials from which milk containers are made comply with the established norms. The design takes storage and transportation features into account.<\/p>\n\n

\"Packaging<\/figure>\n\n

Milk packaging: types<\/h2>\n\n

There are trends in the design of packaging for milk and dairy products that foreign and Ukrainian creatives like to follow. In 2017, the focus is primarily on organic, fresh and high quality products.<\/p>\n\n

\"Design<\/figure>\n\n

Design for Israeli brand Yoplait<\/em><\/p>\n\n

Nothing extra<\/h3>\n\n

The concept of brevity is one of modern designers’ favorites. The best color scheme for milk packaging is the absence of color itself. The transparent or white version is considered the most winning. The combination of white with blue or light green color looks organic. Approximately 80% of all milk cartons combine these three colors. Of course, there are exceptions.<\/p>\n\n

\"The<\/figure>\n\n

Betting on the taste of the audience<\/h3>\n\n

Although the audience for dairy products is wide, manufacturers try to segment it and win each category of customers separately. For example, packaging designed for teenagers. It is designed to overcome the dislike of dairy drinks that is often seen in teenagers. The innovative milk carton resembles a soft drink bottle. It’s convenient to take with you, and the fun label can complement interesting instagram compositions.<\/p>\n\n

\"Betting<\/figure>\n\n

History<\/h3>\n\n

Quality design always contains a well-crafted story. If the emphasis is on eco-friendliness, the packaging will probably contain images of grass, cows, rustic cottages and clay pots. Emphasize freshness by depicting a few drops of milk. This design solution is most commonly found in the supermarket. It’s a classic.<\/p>\n\n

\"Quality<\/figure>\n\n

See for yourself<\/h3>\n\n

When the manufacturer once again wants to emphasize the naturalness of the product, he uses transparent plastic or glass containers. This way, the customer will see the product itself. The buyer will associate this technique with cleanliness and freshness.<\/p>\n\n

\"Transparent<\/figure>\n\n

Luxury above all else<\/h3>\n\n

Despite the simplicity of the product itself, the design can be downright luxurious and expensive. As a rule, manufacturers fight for the premium segment of the market in this way. White and gold colors are often used, such milk packaging is elegant and concise.<\/p>\n\n

\"Luxury<\/figure>\n\n

Seal of Approval<\/h3>\n\n

If a producer places a big emphasis on unique equipment, farm sustainability or expert judgment, this will be reflected in the packaging. The label will have words and numbers that argue for the quality of the product.<\/p>\n\n

For example, the shape of this package is uncomplicated, made of cardboard. The color scheme (a combination of white and blue) is not new to dairy packaging. Attention is drawn to diagrams and charts that show the composition of the milk and the percentage of fat content.<\/p>\n\n

\"Seal<\/figure>\n\n

Forgetting the classics<\/h3>\n\n

Fresh and bold ideas should find their way out, even if the product is seemingly very simple. Often original ideas are offered by novice designers.<\/p>\n\n

Branding agency KOLORO will develop milk packaging that is creative and unique.<\/p>\n\n

\"Creative<\/figure>\n\n