{"id":19066,"date":"2023-12-27T13:03:06","date_gmt":"2023-12-27T10:03:06","guid":{"rendered":"https:\/\/www.koloro.ua\/portfolio\/umbrella-milk-brand-mildar\/"},"modified":"2024-10-15T13:50:36","modified_gmt":"2024-10-15T10:50:36","slug":"umbrella-milk-brand-mildar","status":"publish","type":"portfolio","link":"https:\/\/koloro.ua\/en\/portfolio\/umbrella-milk-brand-mildar\/","title":{"rendered":"UMBRELLA MILK BRAND MILDAR"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19066\" class=\"elementor elementor-19066 elementor-3803\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-191e174 e-flex e-con-boxed e-con e-parent\" data-id=\"191e174\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-196d8e8 elementor-invisible elementor-widget elementor-widget-spacer\" data-id=\"196d8e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3067203 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3067203\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UMBRELLA MILK BRAND MILDAR<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40ecdeb elementor-widget elementor-widget-spacer\" data-id=\"40ecdeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30d2ca7 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"30d2ca7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee9732b elementor-widget elementor-widget-heading\" data-id=\"ee9732b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">History of cooperation\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fbaa52 elementor-widget elementor-widget-text-editor\" data-id=\"9fbaa52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mollex is a well-known St. Petersburg distributor that approached us in the summer of 2017 to develop a new umbrella brand of hard cheeses. The Lida Dairy Canning Plant, the leading dairy cannery in Belarus, is engaged in the main production.<\/p>\n<\/p>\n<p>The goal of the company&#8217;s management is to reach the TOP 5 in terms of packaged cheese sales in the North-Western Federal District and Central Federal District of Russia. In the future, the product portfolio will be supplemented with the following items: butter, milk, processed cheese.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cee5da8 e-flex e-con-boxed e-con e-parent\" data-id=\"cee5da8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec55ba1 e-flex e-con-boxed e-con e-parent\" data-id=\"ec55ba1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d000bc elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2d000bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Task: development of the Mildar dairy brand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-298ae10 elementor-widget elementor-widget-heading\" data-id=\"298ae10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Branding for the company included this range of services:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6234c78 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6234c78\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol>\n<li>Marketing research and strategy development<\/li>\n<li>Creating a naming convention<\/li>\n<li>Launch of brand design of cheese packaging<\/li>\n<li>Preparation of original layouts<\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af26b81 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"af26b81\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Phase I. Analysis of the hard cheese market\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a9eb90 e-grid e-con-boxed elementor-invisible e-con e-child\" data-id=\"5a9eb90\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-148ff00 elementor-widget elementor-widget-text-editor\" data-id=\"148ff00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Trend analytics<\/strong><\/h2>\n<div class=\"description\">After conducting internal and external audits, we found that:<\/div>\n<ul>\n<li>product sales market &#8211; Moscow and the region, St. Petersburg and the region;<\/li>\n<li>price segment &#8211; medium, medium plus;<\/li>\n<li>sales locations &#8211; wholesale, small and large retail.<\/li>\n<li>main competitors: umbrella brand Savushkin Product (Brest-Litovsky, Savushkin Product), Lugovaya Freshness, Syrobogatov, umbrella brand Neva Milk (Thousand Lakes, Gold of Europe).<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-020f3c2 elementor-widget elementor-widget-image\" data-id=\"020f3c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"551\" height=\"551\" src=\"https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/price_one.png\" class=\"attachment-large size-large wp-image-17085\" alt=\"\" srcset=\"https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/price_one.png 551w, https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/price_one-300x300.png 300w, https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/price_one-150x150.png 150w\" sizes=\"(max-width: 551px) 100vw, 551px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cff23f8 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"cff23f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"413\" height=\"413\" src=\"https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/price_two.png\" class=\"attachment-large size-large wp-image-17088\" alt=\"\" srcset=\"https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/price_two.png 413w, https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/price_two-300x300.png 300w, https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/price_two-150x150.png 150w\" sizes=\"(max-width: 413px) 100vw, 413px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41bf26f e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"41bf26f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea1e3d7 elementor-widget elementor-widget-heading\" data-id=\"ea1e3d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Consumer portrait\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19e7504 elementor-widget elementor-widget-text-editor\" data-id=\"19e7504\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As part of the marketing analysis, we found that:<\/p>\n<ul>\n<li>Women are more likely to buy dairy products than men &#8211; 64.2% of women versus 35.8% of men. More than 60% purchase dairy more than twice in a week and 35% purchase it daily.<\/li>\n<li>Among men, 43% shop at least twice a week. Only 18% of the male audience purchases milk for children. And half of men (48%) buy dairy products exclusively for themselves.<\/li>\n<\/ul>\n<p>Based on general statistics and internal research it was determined that our CA consists of:<\/p>\n<ul>\n<li>young, nonworking moms;<\/li>\n<li>working moms;<\/li>\n<li>fathers in a car;<\/li>\n<li>of parents whose children have grown up;<\/li>\n<li>self-sufficient men and women.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69479f8 e-flex e-con-boxed e-con e-parent\" data-id=\"69479f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d92cc17 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"d92cc17\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Phase II. Strategy development\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c290972 elementor-widget elementor-widget-html\" data-id=\"c290972\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe src=\"https:\/\/e.issuu.com\/anonymous-embed.html?u=kirifomi&amp;d=_______________________-04.10.2017\" style=\"border:none;width:100%;height:800px;\" allowfullscreen=\"\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-98124b1 e-flex e-con-boxed e-con e-parent\" data-id=\"98124b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf69aa6 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"cf69aa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Strategy Objectives:<\/strong><\/h2>\n<div class=\"description\"> <\/div>\n<div>\n<ul>\n<li>To bring a new dairy brand to market and introduce it to consumers.<\/li>\n<li>To be in the top 5 in terms of packaged cheese sales in the region.<\/li>\n<li>To win the favor of the target audience &#8211; families with children and women who shop regularly by delivering the brand&#8217;s positioning and Unique selling proposition.<\/li>\n<li>Increase brand awareness among the audience and attract the attention of retailers by planning an advertising campaign with coverage of at least 70% of our target audience &#8211; 570 thousand married women living in Moscow, St. Petersburg and their regions.<\/li>\n<li>Establish itself in the minds of consumers as a brand with a history of producing high quality products.<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8eedbb5 e-flex e-con-boxed e-con e-parent\" data-id=\"8eedbb5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea1e557 e-flex e-con-boxed e-con e-parent\" data-id=\"ea1e557\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b180d93 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"b180d93\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Ways to achieve goals:<\/h3>\n<\/p>\n<div class=\"description\">\n<ul>\n<li>Develop a positioning statement that outlines the market segment of the product. This will help to stand out from the competition and show the audience the advantages of the products. Our goal is to choose the most competitive positioning possible.<\/li>\n<li>Creating a unique selling proposition (USP) for each product, to fix its image in the memory of the buyer.<\/li>\n<li>Develop targeted advertising messages for each of the CA groups.<\/li>\n<li>Conduct an advertising campaign to promote the brand, utilizing the potential of outdoor advertising media, Internet promotion and TV advertising. This increases memorability and will have a positive impact on distribution.<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-345520d elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"345520d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Phase III. Creating a cheese brand: naming\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69900275 e-con-full e-flex e-con e-parent\" data-id=\"69900275\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-602f12a7 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"602f12a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1708\" height=\"1320\" src=\"https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/screenshot-at-mar-18-12-15-23.png\" class=\"attachment-full size-full wp-image-17091\" alt=\"\" srcset=\"https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/screenshot-at-mar-18-12-15-23.png 1708w, https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/screenshot-at-mar-18-12-15-23-300x232.png 300w, https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/screenshot-at-mar-18-12-15-23-1024x791.png 1024w, https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/screenshot-at-mar-18-12-15-23-768x594.png 768w, https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/screenshot-at-mar-18-12-15-23-1536x1187.png 1536w\" sizes=\"(max-width: 1708px) 100vw, 1708px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d41600 e-flex e-con-boxed e-con e-parent\" data-id=\"6d41600\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ee5d96 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6ee5d96\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"description\">\n<p>Most slogans for dairy products emphasize 3 main criteria:<\/p>\n<ul>\n<li>freshness;<\/li>\n<li>traditions;<\/li>\n<li>Health.<\/li>\n<\/ul>\n<p>These were the key aspects in creating the naming for TM &#8220;Mildar&#8221;. Our copywriters have developed over 100 brand name variations. Among them, the focus group selected the best names that met such requirements:<\/p>\n<ul>\n<li>dissimilarity to competitors&#8217; names;<\/li>\n<li>memorability;<\/li>\n<li>sweet-sounding;<\/li>\n<li>Lack of association with concepts that have nothing to do with dairy products;<\/li>\n<li>domain availability for the TM site.<\/li>\n<\/ul>\n<p>From the ten most successful variants, we selected the final concept that meets all the stated requirements &#8211; &#8220;Mildar&#8221;.<\/p>\n<p>Associative series: sweetheart, gift, present, milk gift<\/p>\n<p>Positioning: Mildar &#8211; keeping family values. The most precious thing in the world is love. Show your loved ones you care!<\/p>\n<p>Word form: milk + give<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45622220 e-con-full e-flex e-con e-parent\" data-id=\"45622220\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53cf9bd elementor-invisible elementor-widget elementor-widget-image\" data-id=\"53cf9bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1894\" height=\"217\" src=\"https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/horizontal_graphics.png\" class=\"attachment-full size-full wp-image-17081\" alt=\"\" srcset=\"https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/horizontal_graphics.png 1894w, https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/horizontal_graphics-300x34.png 300w, https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/horizontal_graphics-1024x117.png 1024w, https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/horizontal_graphics-768x88.png 768w, https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/horizontal_graphics-1536x176.png 1536w\" sizes=\"(max-width: 1894px) 100vw, 1894px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c322c06 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"c322c06\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Phase IV. Launch of dairy product packaging design concept\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50cf75e e-flex e-con-boxed e-con e-child\" data-id=\"50cf75e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8f04d0 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"f8f04d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"description\">\n<h3>Design trends<\/h3>\n<div class=\"description\">\n<p>Through research and competitor analysis, it has been found that the key criteria for successful packaging are: Appetizing complementary illustrations that increase appetite, encourage purchase and offer options for consumption.<\/p>\n<p>Adding identifying marks and colors to help distinguish creations from the same line on the store shelf. Smart use of the viewing window, such as incorporating it into the overall design of the label. An interesting approach to barcoding: using all parts of the package, not just the back and front panel.<\/p>\n<\/div>\n<div class=\"fourth-step-two-row aos-init aos-animate\" data-aos=\"fade-left\" data-aos-duration=\"800\">\n<h3>Decision<\/h3>\n<div class=\"description\">\n<p>Our assignment at this stage is to develop packaging design for these formats:<\/p>\n<ul>\n<li>200 gram pack;<\/li>\n<li>150 gr. slicer for 4 items: Russian, Maasdam, Holland, Tilsiter.<\/li>\n<\/ul>\n<p>The packaging development started with a 200 gram pack, as the customer most often deals with this format. Next, we set about creating a label for the cheese slicer. It should be noted that the entire packaging design is adaptable to other dairy products in the line, such as butter or milk.<\/p>\n<p>The goal of this phase was to create a new and memorable brand that stands out on the store shelf and encourages the visitor to make a purchase.<\/p>\n<p>The final piece of packaging design is the presentation of several possible concepts.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42f02d2 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"42f02d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Corporate identity development\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-886c89e e-flex e-con-boxed e-con e-parent\" data-id=\"886c89e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-856a2e9 elementor-absolute elementor-hidden-tablet elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-image\" data-id=\"856a2e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"886\" src=\"https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/branding-img2-768x886.png\" class=\"attachment-medium_large size-medium_large wp-image-17094\" alt=\"\" srcset=\"https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/branding-img2-768x886.png 768w, https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/branding-img2-260x300.png 260w, https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/branding-img2.png 815w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18e9e23 elementor-absolute elementor-hidden-tablet elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-image\" data-id=\"18e9e23\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"474\" height=\"879\" src=\"https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/branding-img1.png\" class=\"attachment-medium_large size-medium_large wp-image-17097\" alt=\"\" srcset=\"https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/branding-img1.png 474w, https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/branding-img1-162x300.png 162w\" sizes=\"(max-width: 474px) 100vw, 474px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dfa98f elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"7dfa98f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"description\">\n<h2><strong>Concept 1. Cheese that brings happiness!<\/strong><\/h2>\n<div class=\"description\">\n<p>Legend: at Mildar production, all cows enjoy life such as listening to music, going for massages and spa treatments. This caring attitude makes the cows smile and give special milk that fills everyone who drinks it with joy and positivity. Cheese made from such milk is concentrated happiness.<\/p>\n<ul>\n<li>White is the traditional color for dairy products<\/li>\n<li>A smile on the packaging attracts attention and evokes positive emotions, making consumers smile<\/li>\n<li>Inspection windows allow you to verify the quality of the product and its freshness<\/li>\n<li>The overall minimalism of the concept makes the packaging stand out on the shelf<\/li>\n<li>Line identification &#8211; name color<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01149a6 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"01149a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"description\">\n<h3><strong>Concept 2. The perfect proportion of useful elements!<\/strong><\/h3>\n<div class=\"description\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-sm-push-4 col-sm-6 col-md-push-5 col-md-4\">\n<div class=\"branding-row aos-init aos-animate\" data-aos=\"zoom-in\" data-aos-duration=\"800\">\n<div class=\"description\">\n<p>Legend: Mildar cheese contains a complex of vitamins and trace elements that help all members of the family stay healthy. Moms buy this particular cheese so that their loved ones are not only satiated, but also get the necessary substances for the body.<\/p>\n<p>Moms choose Mildar!<\/p>\n<p>In this concept, our designers relied on a European, or &#8220;flat&#8221; style in the design.<\/p>\n<ul>\n<li>Circular multicolored infographics unique to each item are the main focus of attention and identification of the lineup<\/li>\n<li>Against the backdrop of Mildar, it seems to the consumer that the other cheeses are less &#8220;healthy&#8221; and less wholesome<\/li>\n<li>Writing the title emphasizes the colors of the infographic<\/li>\n<li>The concept is made in a minimalistic style, thanks to which the information is well perceived by the consumer<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a4d157 e-flex e-con-boxed e-con e-parent\" data-id=\"4a4d157\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1702d04 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"1702d04\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"description\">\n<h3><strong>Concept 3. A cheese worthy of a king&#8217;s table!<\/strong><\/h3>\n<div class=\"description\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-sm-push-4 col-sm-6 col-md-push-5 col-md-4\">\n<div class=\"branding-row aos-init aos-animate\" data-aos=\"zoom-in\" data-aos-duration=\"800\">\n<div class=\"description\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-sm-push-2 col-sm-6 col-md-push-3 col-md-4\">\n<div class=\"branding-row aos-init aos-animate\" data-aos=\"zoom-in\" data-aos-duration=\"800\">\n<div class=\"description\">\n<p>Legend: our products are made from ancient recipes that have come down to us. &#8220;Mildar&#8221; has been famous for its products since ancient times and was exclusively available to kings and nobles. Chronicles have been preserved, where it is said that Mikhail Romanov himself asked to serve only &#8220;Mildar&#8221; to the table. Today, you can try the &#8220;royal&#8221; products as well.<\/p>\n<ul>\n<li>Brand identification comes from a vibrant, complex and memorable ethnic pattern<\/li>\n<li>The ruler is identified by color grading<\/li>\n<li>The design gives a direct reference to origins and tradition<\/li>\n<li>Catchy colors make the product stand out on the shelf<\/li>\n<li>The large viewing window allows you to appreciate the benefits of the product<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6a012f elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"f6a012f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"description\">\n<h2><strong>Final concept: premium cheese for those tired of bright spots on the shelf<\/strong><\/h2>\n<div class=\"description\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-sm-push-4 col-sm-6 col-md-push-5 col-md-4\">\n<div class=\"branding-row aos-init aos-animate\" data-aos=\"zoom-in\" data-aos-duration=\"800\">\n<div class=\"description\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-sm-push-2 col-sm-6 col-md-push-3 col-md-4\">\n<div class=\"branding-row aos-init aos-animate\" data-aos=\"zoom-in\" data-aos-duration=\"800\">\n<div class=\"description\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-sm-push-5 col-sm-6 col-md-push-5 col-md-4\">\n<div class=\"branding-row aos-init aos-animate\" data-aos=\"zoom-in\" data-aos-duration=\"800\">\n<div class=\"description\">\n<p>The Mildar brand offers to buy a premium product for a reasonable price. This is the purpose of the final version of the packaging &#8211; black laconic design, which distinguishes the product from the light-colored packaging of competitors.<\/p>\n<p>Key benefits of the final concept:<\/p>\n<ul>\n<li>Presence of infographic elements<\/li>\n<li>The product line is identified by means of colored dies<\/li>\n<li>The color scheme is unique against price segment competitors<\/li>\n<li>The black color references premiumness and adds value to the product in the eyes of the consumer<\/li>\n<li>The original font solution of the logo attracts a young audience<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe70b49 elementor-absolute elementor-hidden-tablet elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-image\" data-id=\"fe70b49\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"874\" src=\"https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/branding-img6-768x874.png\" class=\"attachment-medium_large size-medium_large wp-image-17100\" alt=\"\" srcset=\"https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/branding-img6-768x874.png 768w, https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/branding-img6-263x300.png 263w, https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/branding-img6.png 830w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e014d3 elementor-absolute elementor-hidden-tablet elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-image\" data-id=\"9e014d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"536\" height=\"970\" src=\"https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/branding-img5.png\" class=\"attachment-medium_large size-medium_large wp-image-17103\" alt=\"\" srcset=\"https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/branding-img5.png 536w, https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/branding-img5-166x300.png 166w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-84bb7f4 e-con-full e-flex e-con e-parent\" data-id=\"84bb7f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f30430e elementor-invisible elementor-widget elementor-widget-image\" data-id=\"f30430e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1894\" height=\"217\" src=\"https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/horizontal_graphics.png\" class=\"attachment-full size-full wp-image-17081\" alt=\"\" srcset=\"https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/horizontal_graphics.png 1894w, https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/horizontal_graphics-300x34.png 300w, https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/horizontal_graphics-1024x117.png 1024w, https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/horizontal_graphics-768x88.png 768w, https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/horizontal_graphics-1536x176.png 1536w\" sizes=\"(max-width: 1894px) 100vw, 1894px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0e70e2d e-flex e-con-boxed e-con e-child\" data-id=\"0e70e2d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34a7ee4 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"34a7ee4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Stage V. Development of a unique selling proposition\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18f16f0 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"18f16f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"description\">\n<section class=\"five-step-wrap aos-init aos-animate\" data-aos=\"fade-up\" data-aos-duration=\"1000\">\n<div class=\"description\">\n<p>Our UTP includes these approaches to brand positioning:<\/p>\n<ol>\n<li>To be useful and beneficial to the consumer.<\/li>\n<li>Be original, stand out from the competition with additional options, ideas or bonuses.<\/li>\n<li>Be open to changes that will help attract new audiences.<\/li>\n<\/ol>\n<p>TSS options<\/p>\n<p>Based on the main trends of a good selling proposition, our marketers together with designers developed 3 concepts<\/p>\n<\/div>\n<\/section>\n<section class=\"final-step-wrap aos-init\" data-aos=\"fade-down\" data-aos-duration=\"800\"><\/section>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-762604f e-con-full e-flex e-con e-parent\" data-id=\"762604f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0760355 elementor--h-position-center elementor--v-position-middle elementor-arrows-position-inside elementor-pagination-position-inside elementor-invisible elementor-widget elementor-widget-slides\" data-id=\"0760355\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-e25ae2d swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"Frame 10bb3\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-heading\">The Smile Concept<\/div><div class=\"elementor-slide-description\"><p>Emotional presentation of the product, focused on creating a cheerful and joyful mood.<br \/>\nThe packaging causes a rush of positive emotions due to the associative range - a meal in the circle of the favorite family, a new day, new discoveries.<br \/>\nThe key visual element of the package is a composition of happy faces of people (children and parents) and the text - \"your piece of happiness\".<br \/>\nWeight and fat content information is presented in the form of icons at the top of the package.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"elementor-repeater-item-35cd4ba swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"Frame 10b2\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-heading\">The Smile Concept<\/div><div class=\"elementor-slide-description\"><p>Emotional presentation of the product, focused on creating a cheerful and joyful mood.<br \/>\nThe packaging causes a rush of positive emotions due to the associative range - a meal in the circle of the favorite family, a new day, new discoveries.<br \/>\nThe key visual element of the package is a composition of happy faces of people (children and parents) and the text - \"your piece of happiness\".<br \/>\nWeight and fat content information is presented in the form of icons at the top of the package.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"elementor-repeater-item-59fa9b1 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"Frame 10bbb\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-heading\">The Smile Concept<\/div><div class=\"elementor-slide-description\"><p>Emotional presentation of the product, focused on creating a cheerful and joyful mood.<br \/>\nThe packaging causes a rush of positive emotions due to the associative range - a meal in the circle of the favorite family, a new day, new discoveries.<br \/>\nThe key visual element of the package is a composition of happy faces of people (children and parents) and the text - \"your piece of happiness\".<br \/>\nWeight and fat content information is presented in the form of icons at the top of the package.<\/p>\n<\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous slide\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next slide\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78202df e-flex e-con-boxed e-con e-child\" data-id=\"78202df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77a1b08 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"77a1b08\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Final concept approved by the customer\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec505bc elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"ec505bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"description\">\n<section class=\"five-step-wrap aos-init aos-animate\" data-aos=\"fade-up\" data-aos-duration=\"1000\">\n<div class=\"description\">\n<div class=\"description\">\n<p>Our UTP includes these approaches to brand positioning:<\/p>\n<ol>\n<li>To be useful and beneficial to the consumer.<\/li>\n<li>Be original, stand out from the competition with additional options, ideas or bonuses.<\/li>\n<li>Be open to changes that will help attract new audiences.<\/li>\n<\/ol>\n<p>TSS options<\/p>\n<p>Based on the main trends of a good selling proposition, our marketers worked with designers to develop 3 concepts.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"final-step-wrap aos-init\" data-aos=\"fade-down\" data-aos-duration=\"800\"><\/section>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-015087c e-flex e-con-boxed e-con e-parent\" data-id=\"015087c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ed382c elementor-widget elementor-widget-image\" data-id=\"0ed382c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"431\" src=\"https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/final_img-1.png\" class=\"attachment-medium_large size-medium_large wp-image-17128\" alt=\"\" srcset=\"https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/final_img-1.png 512w, https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/final_img-1-300x253.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9a2495 elementor-absolute elementor-hidden-tablet elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-image\" data-id=\"c9a2495\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"661\" height=\"923\" src=\"https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/final_branding2.png\" class=\"attachment-medium_large size-medium_large wp-image-17131\" alt=\"\" srcset=\"https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/final_branding2.png 661w, https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/final_branding2-215x300.png 215w\" sizes=\"(max-width: 661px) 100vw, 661px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-038e1f9 elementor-absolute elementor-hidden-tablet elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-image\" data-id=\"038e1f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"552\" height=\"947\" src=\"https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/final_branding1.png\" class=\"attachment-medium_large size-medium_large wp-image-17134\" alt=\"\" srcset=\"https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/final_branding1.png 552w, https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/final_branding1-175x300.png 175w\" sizes=\"(max-width: 552px) 100vw, 552px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff4ec31 e-flex e-con-boxed e-con e-child\" data-id=\"ff4ec31\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e32399 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6e32399\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Transferring the concept to other packaging formats\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9d67ad elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"f9d67ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"description\">\n<section class=\"five-step-wrap aos-init aos-animate\" data-aos=\"fade-up\" data-aos-duration=\"1000\">\n<div class=\"description\">\n<div class=\"description\">\n<p>Mildar plans to add several types of butter and milk to its product portfolio, so our designers were initially focused on developing an adaptive label that would organically fit the product line.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"final-step-wrap aos-init\" data-aos=\"fade-down\" data-aos-duration=\"800\"><\/section>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-606e08a e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"606e08a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-404b6b0 elementor-widget elementor-widget-image\" data-id=\"404b6b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2111\" src=\"https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/mokup.jpg\" class=\"attachment-full size-full wp-image-17149\" alt=\"\" srcset=\"https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/mokup.jpg 1920w, https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/mokup-273x300.jpg 273w, https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/mokup-931x1024.jpg 931w, https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/mokup-768x844.jpg 768w, https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/mokup-1397x1536.jpg 1397w, https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/mokup-1863x2048.jpg 1863w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b723d71 e-flex e-con-boxed e-con e-child\" data-id=\"b723d71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cad17fa elementor-widget elementor-widget-text-editor\" data-id=\"cad17fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"description\">\n<section class=\"five-step-wrap aos-init aos-animate\" data-aos=\"fade-up\" data-aos-duration=\"1000\">\n<div class=\"description\">\n<section class=\"branding-list aos-init aos-animate\" data-aos=\"fade-up\" data-aos-duration=\"1200\" data-aos-delay=\"1200\">\n<div class=\"description\">\n<p>In addition, the corporate identity is easily adaptable to:<\/p>\n<ul>\n<li>packets;<\/li>\n<li>price tags;<\/li>\n<li>corporate transportation;<\/li>\n<li>staff attire;<\/li>\n<li>other merchandise.<\/li>\n<\/ul>\n<\/div>\n<\/section>\n<section class=\"branding-list-catalog\">\n<div> <\/div>\n<\/section>\n<\/div>\n<\/section>\n<section class=\"final-step-wrap aos-init\" data-aos=\"fade-down\" data-aos-duration=\"800\"><\/section>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d7d4edd e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"d7d4edd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96c5389 elementor-widget elementor-widget-image\" data-id=\"96c5389\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"641\" src=\"https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/catalog1-1024x821.png\" class=\"attachment-large size-large wp-image-17152\" alt=\"\" srcset=\"https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/catalog1-1024x821.png 1024w, https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/catalog1-300x241.png 300w, https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/catalog1-768x616.png 768w, https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/catalog1-1536x1232.png 1536w, https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/catalog1.png 1722w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c1e257 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"2c1e257\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abd3b16 elementor-widget elementor-widget-image\" data-id=\"abd3b16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"875\" src=\"https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/catalog2-936x1024.png\" class=\"attachment-large size-large wp-image-17155\" alt=\"\" srcset=\"https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/catalog2-936x1024.png 936w, https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/catalog2-274x300.png 274w, https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/catalog2-768x840.png 768w, https:\/\/koloro.ua\/wp-content\/uploads\/2023\/12\/catalog2.png 1220w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71a7176 e-flex e-con-boxed e-con e-child\" data-id=\"71a7176\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fbe4a72 elementor-widget elementor-widget-heading\" data-id=\"fbe4a72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Project outcomes\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4938ff8 elementor-widget elementor-widget-text-editor\" data-id=\"4938ff8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"description\">\n<section class=\"five-step-wrap aos-init aos-animate\" data-aos=\"fade-up\" data-aos-duration=\"1000\">\n<div class=\"description\">\n<p>In order to build a successful brand from the ground up, our experts developed a marketing strategy that included market research and multi-pronged brand development recommendations. This was followed by work on the naming and original packaging design. Also, our marketers created an interesting UTP that aims to increase interest in the products.<\/p>\n<p>The confirmation of the effective work of our agency is the fact that the company &#8220;Mildar&#8221; requested additional services to create a product line catalog and develop its own website.<\/p>\n<\/div>\n<\/section>\n<section class=\"final-step-wrap aos-init\" data-aos=\"fade-down\" data-aos-duration=\"800\"><\/section>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c731a2 e-flex e-con-boxed e-con e-parent\" data-id=\"1c731a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4c79b80 e-flex e-con-boxed e-con e-child\" data-id=\"4c79b80\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b43c41c elementor-widget elementor-widget-shortcode\" data-id=\"b43c41c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-061449f e-flex e-con-boxed e-con e-child\" data-id=\"061449f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-739dd78 elementor-view-default elementor-invisible elementor-widget elementor-widget-icon\" data-id=\"739dd78\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;pulse&quot;,&quot;_animation_delay&quot;:1}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-circle-up\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M8 256C8 119 119 8 256 8s248 111 248 248-111 248-248 248S8 393 8 256zm143.6 28.9l72.4-75.5V392c0 13.3 10.7 24 24 24h16c13.3 0 24-10.7 24-24V209.4l72.4 75.5c9.3 9.7 24.8 9.9 34.3.4l10.9-11c9.4-9.4 9.4-24.6 0-33.9L273 107.7c-9.4-9.4-24.6-9.4-33.9 0L106.3 240.4c-9.4 9.4-9.4 24.6 0 33.9l10.9 11c9.6 9.5 25.1 9.3 34.4-.4z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9ec7d3 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"e9ec7d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Did you like the job?  \n\nLeave your vote:)\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-497b9bde e-flex e-con-boxed e-con e-parent\" data-id=\"497b9bde\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a3aff73 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7a3aff73\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do you want the same thing? Contact us!\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>History of cooperation Mollex is a well-known St. Petersburg distributor that approached us in the summer of 2017 to develop a new umbrella brand of hard cheeses. The Lida Dairy Canning Plant, the leading dairy cannery in Belarus, is engaged in the main production. The goal of the company&#8217;s management is to reach the TOP [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":3807,"parent":0,"menu_order":0,"template":"elementor_header_footer","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[120],"tags":[],"class_list":["post-19066","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-packaging-design-en"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/portfolio\/19066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/users\/6"}],"version-history":[{"count":1,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/portfolio\/19066\/revisions"}],"predecessor-version":[{"id":19068,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/portfolio\/19066\/revisions\/19068"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/media\/3807"}],"wp:attachment":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/media?parent=19066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/categories?post=19066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/tags?post=19066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}