{"id":18888,"date":"2024-01-19T13:31:24","date_gmt":"2024-01-19T10:31:24","guid":{"rendered":"https:\/\/www.koloro.ua\/portfolio\/rebranding-and-website-development-for-b2b-industrial-design-studio-klona\/"},"modified":"2024-10-15T13:48:57","modified_gmt":"2024-10-15T10:48:57","slug":"rebranding-and-website-development-for-b2b-industrial-design-studio-klona","status":"publish","type":"portfolio","link":"https:\/\/koloro.ua\/en\/portfolio\/rebranding-and-website-development-for-b2b-industrial-design-studio-klona\/","title":{"rendered":"Rebranding and website development for B2B industrial design studio KLONA"},"content":{"rendered":"\t\t
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Rebranding and website development for B2B industrial design studio KLONA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Who's the client? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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KLONA Studio is a recognized leader in Ukraine in the field of industrial design, mold making and small batch production. Large and small businesses order turnkey projects here: the studio has all the resources to develop products from scratch. A customer can come here with an abstract idea and leave a few weeks later with a finished product.
The KOLORO team was tasked with creating a website for the KLONA industrial design studio that would match the company’s leadership position.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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We also designed the logo and character for KLONA. You can check out this portfolio at the link <\/a> \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Market research <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Before taking on the task of creating a website for a design studio, we studied its target audience. Obviously, the main group of visitors to a corporate resource are customers. They visit the site for a specific purpose – to learn about the terms of cooperation or to order a service, whether it is 3D modeling or mold making.
In the course of the study, we identified another target group: geeks. They are men between 25 and 35 years old who are interested in modern technology. It is for them that the Blog section of the website has been created.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Strategy building <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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One of the geek’s main hobbies is video games. This thought was the starting point for the creation of a signature character<\/a>. Marketers studied several dozen game universes and settled on Fallout. A mascot character named Vault-Boy from the popular game series became a reference for the development of a branded character – the KLONA lamb.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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Legend, values and mission of Promdesign Studio <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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According to the plan, the rebranding of the industrial design studio’s website should reflect the company’s values and mission. Values are brought to the home page of the site and are based on providing quality service:<\/p>\n