SALES AREA AND SHOP WINDOW DESIGN

Design of sales area and shop windows from the company KOLORO

The environment around has a rather strong psychological impact on the consumer, especially if it concerns the sphere of trade.

The design of the sales area, the atmosphere inside the store, rational location of sales equipment, POS-materials and window dressing – all this can significantly increase the activity of the trading company.

Today, the point of sale is no longer enough to have a convenient location or attractive signage, it is necessary to create a pleasant and cozy atmosphere inside the store, ie develop a beautiful design of the sales area and the interior of the store.

Shop floor decoration

What are the advantages of a properly decorated sales floor for a trading company?

Competent design of the sales area contributes to

1. The growth of regular customers of the retail chain;
2. Increasing trust in the retail brand;
3. Strengthening consumer loyalty;
4. Increasing the time a consumer spends in a retail outlet;
5. Growth in sales, turnover and increased profits;
6. Strengthening the image of the trading company and its reputation;
7. Increasing the productivity of sales staff.

The design of the sales area, as a rule, begins with the selection of the necessary trade equipment, with great importance is the size and class of the store itself, as in the design of the design of the store as a whole.

The design of a store’s sales floor includes the following components:

1. Space Zoning;
2. Interior design of the retail space;
3. Plan of arrangement of furniture and commercial equipment;
4. Store color scheme and lighting.

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Space zoning

Proper zoning of the sales area can increase the level of sales by 80% and more. When dividing the sales area into separate zones, it is important to take into account the following features:

• 80-90% of customers turn, as a rule, to the right side and walk along the right wall of the outlet. That is why it is necessary to place new products or new collections on the right side of the store.
• 60% of sales are made directly at the entrance.
• Inexpensive product groups should be placed in the back of the store.
• The first zone on the side of the entrance to the store should contain the most expensive and fashionable goods (1/3 of the sales area); in the second zone in order – placed in demand, everyday goods; the third zone – includes less in demand and the cheapest goods.

By correctly dividing the store into zones, you will increase the number of visitors and customers, and consequently the level of sales and profits of the store.

Interior design of the store

Original and aesthetic interior design allows to create a special atmosphere in the store that is pleasant for the customer and stimulates him to make purchases. Beautiful and comfortable store design increases the time of visitors’ stay in the store, as well as makes the consumer want to return to the store again and again.

For the design of the store should not stop your choice on luxurious, pathos and rich design styles, even in the case when you sell elite goods of premium segment, it will not increase the demand from the audience, but only repel your customer. Simplicity of style allows you to create a more harmonious atmosphere inside the store, which will not distract the consumer from shopping. In the design of the store of retail chains, most often, apply the style of minimalism or classic style of interior design.

As a rule, various types of advertising products and POS-materials are used to decorate product departments, which allows to carry out a competent arrangement of product groups, so that the consumer bypassed all corners of the shopping space. In the design of product departments, most often, the following POS-materials are used: price tags, stop shelves, shelf talkers, wobblers, leaflets, booklets, posters, flyers and others.

Furniture and retail equipment layout plan

When selecting furniture it is important to focus on the type of store: in elite stores of expensive goods, most often, you can find expensive and high-quality furniture, perhaps even designer and made to order. In stores of everyday goods, simpler and cheaper commercial equipment is used.

Any store is limited in space, so the main condition for the arrangement of sales equipment and furniture is ergonomics and minimization of the occupied retail space, as well as the convenience of consumer access to goods. Special attention should also be paid to the display of goods and the rules of merchandising.

Store color design and lighting

Color design allows you not only to emphasize the individuality of your store and its unique corporate style, but also to have a psychological impact on the consumer and his buying activity. About the influence of different colors on human behavior you will find in our blog.

With the help of colors you can also divide the sales area into separate zones and highlight profitable or popular product positions. The lighting of the retail space is also of great importance. Competent lighting allows you to create a cozy atmosphere inside the store, emphasize the necessary product categories, hide the shortcomings of the store, set the right customer mood.

Rules of window dressing

Showcase is one of the most effective ways to attract the attention of consumers, powerful advertising, as well as a tool to reveal the positioning of the retail brand.

Storefront decoration not only attracts potential customers, but also forms the image of the trading company in the minds of the target audience, and also acts as a means of communication with the consumer.

Depending on the type of design, showcases are divided into

1. Narrative – such a showcase focuses attention not on the product, but on a fictional scene or elements of decoration.
2. Commodity – in such showcases exhibit single sets of goods.
3. Commodity and plot – display of goods in the showcase with elements of decoration or in accordance with an invented plot.

Basic rules of window dressing

1. Showcase design should positively influence the target customer according to the purpose, in order to understand how and by what means you can influence the decision of the consumer need to conduct market research, study the market and the target audience beforehand.
2. The window display should be designed in accordance with the general concept of the store’s corporate style.
3. When designing shop windows, it is important to use lighting and illumination correctly. Light is one of the most powerful means of attracting attention, as well as an opportunity to accentuate the composition of the showcase.
4. It is necessary to constantly update the display case. One and the same picture or plot of the showcase gradually lose their relevance and get boring. Showcases need to be updated on the eve of holidays or significant events of the trading company itself, as well as during the changing seasons of the year.
5. The materials used for the display case should be resistant to external influences, for example, to burnout.
6. The showcase should be well-maintained, so the condition of the display should be constantly monitored.

Today everyone can order the services of professional design of retail space and window dressing. KOLORO branding agency will gladly help you in solving this task.