Label design development at KOLORO is:
Label design is one of the main channels of brand communication with the consumer. High-quality, original and modern label design is the key to successful product promotion on the market, as it is empirically proven that an attractive visual design stimulates an increase in spontaneous and planned purchases .
No matter how good, high quality or affordable a product is, if its label is unsightly – it will never catch the attention of consumers. When the visual part of the brand has an impact on the customer, all other qualities of the product fade into the background. An ill-conceived label can harm the product, causing consumers to choose against it.
Packaging and label design is a synergy of creativity and strategic marketing that should:
- to take place within the framework of a unified design concept of the company, corporate style;
- take into account the specifics of the consumer audience;
- emphasize the unique benefits of the product.
A successful brand that leads its segment must have an important differentiator – a quality and beautiful label design.
KOLORO marketers and designers will help develop the label design. We’ll do the research and come up with 3 reasoned label concepts for you.
YOU GET
Emphasis on product benefits
Effective communication
Consulting for printing of the 1st print run
Original design
Differentiation from competitors
Emphasis on product benefits
Effective communication
Consulting for printing of the 1st print run
Original design
Differentiation from competitors
Emphasis on product benefits
Label design development: the price depends on the following factors
- Positioning and TSS development needs. If the brand lacks positioning, the cost of label design will be higher.
- Label size. The cost of smaller labels is much lower.
- The type of material and printing technology that will be chosen for the creation.
One of the most popular requests is for bottle label designs. It can be alcohol, juice, mineral or sweet carbonated waters. If you need to develop a unique geometry of the bottle, as well as the design of all elements of the label, then the cost of the service may exceed 120 thousand hryvnias.
If you order a set of services (positioning, UTP, supporting texts, infographics, author’s supervision over the printing of the first run) the cost of label design will be lower.
You can ask KOLORO managers about how much label design costs in your particular case. They will do a rough estimate for the project, just email them in the lower right window.
Juice label design and self-adhesive label design for dairy dessert in cans
Label design: stages
- Brand Analysis. At this stage, our analysts will gather all the necessary information about the main target groups, analyze the competitive environment, and study the essence of your brand to express its values and consumer benefits as accurately as possible.
- Development of 3 label design concepts. Based on the obtained analytical data, KOLORO designers realize all possible graphic solutions for the label. We will provide you with the 3 best designs and argue each packaging and label design option in terms of communicating brand values and building consumer loyalty (based on positioning and UTP).
- Development of the selected concept. Once you choose one of the options, KOLORO will work on improving it. Our designers will finalize the shape of the label, select and work out fonts, printing materials, form the color scheme of the whole line, as well as prepare illustrative and photographic materials.
- Prepress. At the final stage, our specialists will carry out layout and preparation of design layouts for submission to the printing house and bring all materials in strict compliance with technical requirements.
Label design – Victoria Amory mayonnaises and sauces
Vina Perdiz wine label design
Develop a label design: peculiarities of creation
The label is the business card of a brand, a part of packaging that is a significant sales stimulant. The fate of a product depends on how well the label matches the tastes and preferences of the target audience – from one-off purchases to permanent consumption. Expressive label design makes a product stand out on the shelf among countless competitive brands, attracts attention, and makes the brand recognizable. Label design is a prerequisite for sustained high sales.
You can order a label design at KOLORO. We design all kinds of labels: from bottle labels to textile labels (clothing label design).
The Mount Pleasant beer label design
If you need a label to be applied to glass or plastic containers, our specialists will create all its necessary elements for you.
The design of a bottle label consists of these parts
- Development of the main label (case label ). It carries the product name, logo, and necessary basic information.
- Development of the collarette (label on the top of the bottle). This is the most miniaturized label that is placed on the top of the bottle. It is small in size, so only the logo, symbolism and product name are on it.
- Development of counter-label (label on the back of the bottle) – this label contains useful information for the consumer: product composition, nutritional value, volume, manufacturer, etc.
Professional bottle and label design communicates the high quality and special benefits of the product to the consumer. The right color, shape and graphics in the label design will perfectly complement the product packaging and make it attractive and saleable.
Creating a label should take into account the psychological characteristics of colors, some colors, such as acid green, are not recommended for food products. You also need to consider visual imagery, for example, if you need to create a sense of solidity or massiveness, it is better to use thick horizontal lines in the design. The material from which the label is made – cardboard, foil, paper, polymers or self-adhesive paper – plays an important role.
World Traditionvodka label design – work by KOLORO
Developing a label design is a complex process that requires a lot of work:
- analyzing the unique selling proposition;
- Developing a positioning concept;
- label design and label form
- choice of material, design style, color scheme, fonts.
However, the most important thing is the communication message that the label will convey to the consumer, thereby encouraging them to purchase the product.
Minimalistic design of Seriously water labels
Label design is based on the following factors
- Visual aesthetics and appeal. A quality label encourages the customer to purchase.
- Tactile Response. Material, size, manufacturing quality, label printing technique – all of these play an important role in the customer’s choice of product.
- Emotional Response. The label should evoke positive emotions and positive associations in the consumer. This provides an opportunity to create an emotional connection between the brand and the consumer.
- Brand identity. The design concept of the product design should correspond to the general concept of the company’s corporate identity, this will increase brand recognition.
Benefits of exclusive label design:
- the product compares favorably with its competitors;
- the design reveals and demonstrates the brand values;
- informs about the unique qualities and special functions of the product;
- gives an additional emotional color to the product.
Label design of processed cheese “Globino” – work of KOLORO company
Quality label design: benefits
- A favorable distinction from the competition.
- Attracting the attention of potential CA.
- Incentive for spontaneous purchase.
- Creating an emotional connection between the brand and the consumer.
- Revealing the essence and values of the brand through unique graphic solutions;
- Branding assistance.
What do you get when you order a label design from KOLORO?
Fully finished label design, as well as:
- report on the results of the company audit and market analysis;
- logo;
- unique selling proposition;
- product positioning options (3 design concepts to choose from);
- a ready-made lineup of titles;
- ready-made reinforcing texts;
- support at the stage of launching the first print run.
Contact a KOLORO representative today for a free consultation!
