Creating the right logo is not as easy as it may seem! Logo design is a complex and multi-step process! It starts with sketching the general look of the logo, working on the geometry and shape of the logo. Next – the most important thing – the search for the key idea, which should reflect the logo. And only then the selection of font for the logo, illustrations, color scheme ofthe logo, etc. is carried out.
Anyone who’s ever been involved in logo design logo designknows that here every decision will affect the final result. Your logo is your business card, your chance to make a bright impression on the consumer, your client. Therefore, it is very important not to make mistakes, so that all the work did not go to waste.
The 10 most common mistakes in logo design
1. Wrong choice of performer:
If you want your company logo to be really professional and of the highest quality, then don’t:
- resort to using online programs on the Internet to create template logos;
- hold competitions for logo design on the web, on freelancer exchanges;
- “draw” the logo on your own, without special education (design, etc.).
Want a professional logo? Contact professionals!
The undeniable benefits of working with professionals:
- a unique and memorable logo;
- no problems with replication;
- relevance of the logo even after many years.
2. the irrelevance of the logo:
Elements of logo design that are not connected by a common idea and do not reflect the essence of the company’s activity and positioning are a meaningless set of letters and pictures that do not carry any information. Creating a logo is like creating a business card, only for the company, not for a single person. Therefore, the logo must necessarily contain basic information and “coordinates” of the company.
3. The oversaturation of the logo with fashion trends:
Every fashion trend popular today (swooshes, glows or bevels), tomorrow is no longer relevant and becomes a cliché. Over time, such a logo will become irrelevant and not unique, and your task is to create a unique logo that would identify your company in an original way, for many years.
4. use of bitmap images in the logo
The use of bitmap images is a greatchallenge when you need to replicate your logo. Using alternative – vector images, you can easily scale the logo to any size without loss of image quality, as well as simplify the process of editing and further work with the logo.
5. Borrowing elements of other people’s logos:
By using ready-made logo elements, you are setting yourself up and violating copyright. Anyone who needs a logo can borrow ready-made elements, but your main task is to make your logo unique and “one of a kind”!
6. Creating a logo to your own taste, not based on the needs of the company:
Never put your personality over the work you do! In design, this is immediately obvious and, in many cases – inappropriate! The logo should be clearly aligned with the company’s mission, UTP and positioning, and this should be reflected in every element of the logo (font, image, etc.). It is not necessary to choose all this “according to your own taste”, and combine incongruous, the result can be completely meaningless!
7. Overly complex design:
Complex design and a large number of details make the logo difficult to see, in addition, such details are difficult to see in the small size of the logo, and they get lost. It’s like looking at a fingerprint from afar – you won’t see a clear pattern, just a smudge.
Genius is really simple! For example, companies like Nike, Apple or McDonald’s have very simple but easily recognizable logos. And it doesn’t matter what size they will be, such an image in any case will be clearly visible!
8. Too much attention to color
Color scheme, of course, is important for the logo, but do not give it a key role, the selection of colors should be carried out in the last turn, after a fully completed sketch of the logo in black and white.
9. Incorrectly chosen font:
Unlike color scheme, font is of primary importance when creating a logo. Choosing a font for a logo is a responsible task that practically decides the fate of your logo. The font should be selected in accordance with the style of the logo, based on its psychological perception. The font size should not be too large, so that the logo design and text elements do not compete with each other for the consumer’s attention.
10. Mixing different fonts:
It is optimal to use one and maximum – two fonts in the logo. Since human perception of a large number of heterogeneous text elements and the information they carry is practically impossible and causes negative emotions.
A responsible attitude towards logo design will help you avoid these common mistakes. And, most importantly, remember the 10 signs of a perfect logo!
10 signs of a perfect logo
1) stylishness;
2) ease of perception;
3) attractiveness;
4) displaying the company’s image and mission;
5) legibility;
6) Readability;
7) Simplicity;
8) Memorability;
9) Descriptiveness;
10) Brightness.
When your logo has all these characteristics, you can be sure that you have done a “great” job and your logo is perfect!
Branding agency KOLORO will help you to develop a unique professional logo, bright, eye-catching, thought-provoking and memorable! We pay special attention to the selection and combination of the main elements of the logo: pictures, illustrations, fonts for the logo, and other elements that make the logo perfect!
