CREATING AN ILLUSTRATION (IMAGE) FOR LABELS AND PACKAGING

Creating illustrations for labels and packaging at KOLORO is:

Advertising illustrations are all around us everywhere. We see them on posters, product packaging and labels, on postcards, in promotional brochures and every printed publication. Image – One of the three main tools of marketing. It can excite the consumer, make him happy, make him cheerful or happy, inspire and motivate him. The image can also make the consumer sad, irritated, aggressive, demotivate him from buying. In order to evoke the emotions that the producer wants in the consumer , it is important to create the right illustration. KOLORO Agency’s team of illustrators, designers and marketers will help.

YOU GET

Copyright transfer

Dynamic image

Targeting the target audience

Vivid emotions

100% uniqueness

Copyright transfer

Dynamic image

Targeting the target audience

Vivid emotions

100% uniqueness

Copyright transfer

Creating an illustration: the price depends on the following factors

1. The cost of simple , bite-sized schematic illustrations will be lower than the cost of more complex images.
2. The cost of complex illustrations of large size with detailed drawing, which are artworks – higher.
3. The more of the same type of illustration you need to draw (for example, for a ruler) – the lower the cost per unit.
4. The price of creating personalized illustrations is higher as it requires more time, dynamic image, multiple placements, etc.

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Creating an illustration for a package (label): steps

1. The problem statement is the most important stage of the work. During it, the project manager communicates with the customer to find out all the requirements accurately. Then a document – terms of reference, in which all the details of the project and the wishes of the client are prescribed.
2. Selecting references (materials for inspiration) and developing two, three or more diverse concepts (provided the customer wants to see more than 3 concepts).
3. Making adjustments to the best option. Upon completion, the customer selects 1 concept and makes his/her wishes for its improvement. Based on this information, the designer finalizes the selected illustration (or multiple illustrations in the case of a ruler).

You can order the creation of an illustration for packaging (label) in the branding agency KOLORO. We will not only create a high-quality illustration for you, but also help with prepress preparation of packaging and first printing.

Illustration for the label of the Llanos Negros wine range

Illustration styles

In package (label) design and in creating advertisements, there are no definite style frameworks for images. Depending on the product, you can use either vector illustrations or retro style.

1. A cartoon illustration that is characterized by semi-dimensional forms. This style is reminiscent of footage from animated cartoons. Cartoon illustrations became popular in the 2000s. This style is particularly well suited for creating personalized illustrations and placement on packaging for children’s products.
2. Realism is a very diverse style. It is popular because of its ability to convey the texture and dimensions of the product. It is also able to “catch” the mood of consumers. Realism style illustrations combine painterliness and naturalness.
3. Vector graphics is a technique for executing illustrations. However, the images made in this technique are difficult to confuse with something else. Vector images are easily scaled and do not lose quality. They owe part of their popularity to this quality. The vector is characterized by the absence of gradients, complex color transitions and large fills.

Vector abstract graphics with wildlife elements on chocolate packaging illustration

4- Watercolor is the best option for creating moods, and “emotional” images.

Watercolor sketches of girls’ lives.

5. Sketches. Careless sketches or careful drawings that resemble pencil illustrations. Sketches became especially popular with the advent of the new wave of comic book obsession.

6. Engraving. An illustration style chosen to show the seriousness of a company, its connection to the past and its deep historical roots.

Advertising illustration is not limited to the above styles. This field allows you to experiment and create designs that will be relevant, colorful and creative at the same time.

Developing an illustration that inspires will help KOLORO. We make the world a happier place!

Creating a vector illustration as a way to make symbols of the past relevant

Creating illustrations: applications:

• company and brand logos;
• product packaging;
• books, magazines, etc..;
• a variety of promotional materials – from leaflets to outdoor advertising;
• Storyboard rendering;
• brand character development.

Illustration-collage for packaging of chocolate and confectionery products

Why is ordering illustration creation from KOLORO the best idea?

1. By analyzing consumer preferences, KOLORO’s illustrations always hit the mark.
2. You will receive a unique image that will be made specifically for a particular product. The illustration for the packaging will be customized, not taken from a photostock.
3. The KOLORO team will develop a dynamic illustration to help attract new consumers.

For a colorful illustration that will win the hearts of your consumers, turn to KOLORO.