Brand development for a dry cleaner is an actual service that is often ordered from branding agencies, including KOLORO. This is not surprising, given the statistics. Thus, in 2014 there was one dry cleaner per 175 thousand Ukrainians (in Europe this figure is equal to 50 thousand inhabitants per one
The appearance of a product is the first thing that attracts the consumer. Stylish, pleasant design arouses interest and inspires confidence in the brand. A bad one, on the contrary, can spoil the impression even of a quality product. This rule is also relevant to the design of dumpling packaging.
Packaging done correctly and creatively helps sell your product. It attracts attention, informs about the content and the manufacturer, tells a story and lists useful qualities. Packaging evokes certain feelings in consumers. It plays an important role in brand recognition, consumer acceptance and loyalty building. KOLORO packaging design studio knows
On the Ukrainian market there are juices, nectars, morses, cocktails and drinks with added juice. They differ from each other by the percentage of natural juice: In Ukraine, juices are produced in two ways: Vitmark-Ukraine, a major producer, reports that to produce juice from concentrate, the fruit is sorted, washed
Coffee is not just a product. It is a tradition, a ritual, an image detail. A young girl, late for work, carries plastic cups of Americano for her colleagues. Close friends finish their meal with a cup of strong espresso. A man of 55, who had solemnly promised his wife
Trade network corporate identity: why it is needed In retail, the atmosphere of a place works for image and for sales. Corporate identity is responsible for the image of the place and the customer’s impressions of it. Color scheme, fonts, pos-materials – on the basis of these elements a person
Production volumes of meat and sausage products in Ukraine Three years ago, all sectors of Ukrainian industry suffered losses. Meat and sausage production was not an exception. According to marketing research of “KOLORO” there are 3 reasons for that: But, starting from January 2016, the situation is improving – production
Today we continue our series of articles on naming. We have already written an introductory article where we described 12 ways to come up with a company name. We also have material with examples for naming a clothing brand, a chain of stores and a restaurant. This time we will
What is the difference between a barbershop and a beauty salon? The presence of a corporate style. It is not enough to come up with a catchy name and develop a logo for a men’s barbershop. To make the institution stand out among competitors, it is necessary to take into
Why does a bun with jam in a bread shop cost much less than a similar one in a pastry shop? Maybe it’s all about the corporate style of the institution, which gives visitors a feeling of comfort? Why companies need a corporate style, we will talk further. What is
“Coffee is the favorite beverage of the civilized world,” claimed Thomas Jefferson. Although he said this back in the 18th century, not much has changed: our day still starts with coffee. For statistics: every year the global coffee market receives investments of 200-300 million dollars, according to Franchising.ua. On the
According to WHO and EU recommendations, the required minimum budget expenditure on health care is 5% of GDP. In Ukraine, these expenditures amount to 2.5% of GDP. In 2016, the Cabinet of Ministers reduced payments for bed maintenance and procurement of medicines. State hospitals do not receive sufficient funding, the
– Creating a work plan
– Completing the team
– Prices and Terms
– Creating a work plan
– Completing the team
– Prices and Terms
