Packaging design for feminine hygiene products: from pink to black American marketers sometimes use the exact term pink thinking. “Pink thinking” is characteristic of companies that stereotype women. The item should be in pastel-colored packaging, in florals, ruffles and labeled “for women only.” However, such an approach is far from
A company’s brand is often more important than the products it sells. But what is a brand? A brand is a name, design, symbol, or combination of several elements that distinguishes a single seller’s product or service. What is a brandbook? The brand book is at the heart of every
A recognizable and beloved brand is one of the most valuable assets a company owns. Brand is how your customer perceives you. Creating and promoting a brand is a complex process. But the hard work of the company’s creator and marketing team helps build long-term relationships with customers. Branding services
Branded characters are universal heroes that are created for better communication between the company and the consumer. Information from a fictional character is better perceived, so drawn images are often used in advertising products for children: Nesquik Rabbit, a family of penguins from “Kinder Pingui” advertising. For influence and better
Almost all financiers say that the future lies in data, figures and electronics. But to get people to come to the bank, you need to offer more than just favorable interest rates on deposits. A bank office should be made comfortable, attractive and unobtrusive. There will always be that inexplicable
Sex happens every day. Sometimes, however, it takes on a different shape than we are used to. If your wife is nagging you, your utility bill is tripled, and you can’t explain to the girl near the subway that you refuse to invest in this pyramid – this is also
It’s deep autumn outside. People are rushing to get warm boots and stock up on raspberry jam. But not motorists. What winter shoes, if the car still drives on summer shoes? And in general, where to get a normal antifreeze? And if you do not know how to open your
A brand that doesn’t offer its customers anything new is doomed to failure. You don’t believe me? Ask Kira Plastinina, whose company declared bankruptcy a few months ago. “A huge misstep is that you need to allocate the organization’s budget correctly, to create things that will sell, not just hang
How do you choose a name for a baby? Choosing a name seems like an easy and pleasant concern. Until you start doing it directly. – Maybe Sofia? – You want her to be the fourth Sophia in the class? -Then I suggest Angela. -Yeah … And you don’t have
Animal names play an important role in the fate of pets. The name of a cat, dog or guinea pig is attached to them for life. Most of them live up to 15 years and eventually become family members. Caring for the animal allows you to get a lot of
The quiet year of 2013, which amounted to $3.3 bln, experts call it an exemplary year in terms of the size of the pharmaceutical market. It was a time when the pharmaceutical market of Ukraine was the largest among the CIS countries, and its growth rate was about 18%. And
Retail branding of a delivery service is a challenging but interesting task for KOLORO’s marketers. Why? Post has been around since time immemorial – when the need to transmit information and things from one person to another first arose. In various forms, postal communication has been a part of human
– Creating a work plan
– Completing the team
– Prices and Terms
– Creating a work plan
– Completing the team
– Prices and Terms
