The dark and overcast morning began with a wake-up call and a piercing headache. It was reminiscent of last night’s liquor, half a bottle of which I knocked back into myself while I watched the second season of The Bargainers. Boil (a couple of eggs), fry (a piece of meat
People die 1500 times more in car accidents than in airplane crashes, yet many people find getting behind the wheel less scary than climbing up the ramp to board an airplane. This should be taken into account when developing a strategy to promote the airline’s brand. Promoting airlines: flying further
The element of product personalization increases positive user experience, brand image and awareness. Creating a brand persona is part of the overall design concept and development strategy. Effective advertising personas of KOLORO branding agency are based on thorough consumer research, analyzing the desires and expectations of the target audience and
The monetary size of the e-commerce market is a trillion dollars. In the last couple years, it’s up 20%. The e-commerce market consists of 12-24 million online stores (the exact number is unknown). In 2016, online retail volumes in Ukraine totaled $5.65 billion, although this amount is predicted to exceed
There’s a lot of work that needs to be done to open a gym: planning, researching, inventing, implementing, realizing. But the result often justifies all the physical and material costs. On the list of “How to open a fitness club,” put planning first. Opening a gym: where to start Planning
The new year 2018 is upon us, which means it’s time to summarize the results of #KOLORO2017. Today on the program: updates on the team lineup, fun stories from the office, and the hottest projects of the year. Let’s go in order! A photo, after which it turned out that
Creation of medical animation and development of 3D visualization Twenty-first century medicine is part of modern technology and the achievements of civilization, immeasurably improving the quality of our lives and continuing. Modern medicine relies on 3D imaging to aid in diagnosis – MRI and CT scans. 3D animation is widely
The corporate identity of an airline should “fly” as well as airplanes! The face of every company is the logo. An airplane decorated with company colors, if it will not fly faster, it will certainly fly more gracefully. Back in World War II, combat airplanes of the Air Force were
Marketing in pharmaceuticals: create, pitch, sell, cure Medical marketing is a much more subtle science than food or car advertising. It is important not only to creatively present the idea and purpose of a certain drug, but also to attract customers to pharmacy products. Promotion of a healthy lifestyle and
Development of the company’s corporate identity on the example of TNK WOG A company’s identity and branding is the cover of 21st century business. Multinational corporations require much more work on the external component of the brand. They require a unified identity: unifying the appearance of offices, production buildings and
How monobank’s marketing of banking services attracted thousands of customers in a month Mobile bank monobank started beta testing in October 2017. Within a month, the company issued 12 thousand cards, and by November 6, Ukrainians had already received 150 million hryvnias of loans. What gives confidence to a new
Business: cab service, cab branding in Europe and Ukraine The history of cab began in 1891, when German scientist Wilhelm Brünn invented Taximeter to measure the distance traveled and the time spent on traveling. Today, cab in Europe and Ukraine is not only a convenient mode of transportation, but also
– Creating a work plan
– Completing the team
– Prices and Terms
– Creating a work plan
– Completing the team
– Prices and Terms
