BRANDING OF MOBILE OPERATORS’ STORES: UKRAINIAN EXPERIENCE

2015 was a watershed year for the Ukrainian market of telecommunication services: the 3G era began. The introduction of the modern mobile communication format required mobile operators to update their brands. The need for rebranding for the two companies was also driven by changing public sentiment. And the change of

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TRENDS IN MARKETING AND BRANDING 2018

More innovations to come! More breakthrough events and rule breaking! Here’s what’s in store for us in the years to come. This goes for marketing with branding as well. The now relevant channels of communication with consumers will no longer play such an important role. Changes will occur at the

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BEER MARKET IN UKRAINE: 2017 RESULTS

The Ukrainian beer market is important, if only because one job in the industry creates up to 10 jobs in related industries. The beer industry is one of the most modern, as producers strive to subordinate standards to the latest technology. The peculiarity of the Ukrainian beer market is that

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ANALYZING THE UKRAINIAN CONFECTIONERY MARKET: TRENDS

The Ukrainian confectionery market has changed a lot during the economic crisis: key players have given up their positions, and buyers have a different approach to choosing sweets. We will talk about the market development and its prospects in this review. Confectionery – sweets, with high nutritional value, bright visual

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ANALYSIS OF THE UKRAINIAN CHEESE MARKET

Cheese production is a long process that depends not only on production capacity but also on the economic condition of the country and the market situation. Recent years have been quite challenging for Ukraine’s dairy industry. Military actions, difficult economic situation, devaluation of the hryvnia, lack of working capital of

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WINE LABEL DESIGN

There are many brands in the wine market, which can make it take a long time for consumers to choose the right product. Or, which happens often, gives in to a momentary mood and takes the first bottle with a bright label. This is where every wine producer faces the

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BRANDING OF NATIONAL AIRLINES

Air transportation is becoming an increasingly promising business for investors, Not surprisingly, the increase in demand is intensifying competition between market players. As a result, we are actually seeing a war between brands for potential passengers in the market. Let’s take the example of three airline giants to see what

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CORPORATE IDENTITY (IDENTITY) OF THE BAR / PRE-PARTY

Trends in bar design The bar’s unique identity attracts thousands of customers and increases sales. Let’s take a look at what the world’s unusual establishments look like and learn more about the trends in their design. Types of bars 1. luxury format. For the decoration of such a bar use

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BRANDING OF STREET COFFEE SHOPS: HOW TO BECOME VISIBLE

Surviving in a highly competitive environment and becoming popular is the goal of every businessman. KOLORO branding agency knows how to open a coffee shop and make it successful. Opening a coffee shop. Where to start? 1. A business plan for opening a coffee shop is needed like air. It

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BREAD PACKAGING DESIGN: EUROPEAN EXPERIENCE AND UKRAINIAN TRENDS

Requirements for bread packaging in Ukraine are not strict and mandatory. But responsible producers use it to keep their product fresh, and to comply with sanitary regulations during transportation. Packaging also performs informational and marketing functions. Therefore, more and more manufacturers are striving to create original, memorable packaging for bread.

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Discuss the project

– Creating a work plan
– Completing the team
– Prices and Terms

Discuss the project

– Creating a work plan
– Completing the team
– Prices and Terms