A discounter is a store where you can buy everyday items cheaper than in a supermarket. There are several varieties of the format, the one thing they always have in common is low prices. To keep the price of goods low, discounters save money on everything else. A small warehouse
Cereal Market Research 2017 The analysis of the cereal market in Ukraine begins with a somewhat paradoxical observation: consumption of flour and cereals is falling, while production is gradually increasing. Combines are modernizing existing equipment and building new workshops, increasing the pace. This is due to the increase in exports
In a previous article, we analyzed the logos and posters of the Olympic Games. In this material we will consider the features of medal design, as well as talk about the role of mascots in shaping the attitude of the audience to sporting events and the host country. Each element
Do you think that unusual packaging is only created for a rare product? Designers who have developed concepts for milk cartons may disagree with you. A milk bottle that resembles a beer bottle or a bottle with a hole in the middle is not the limit of creativity. We suggest
Disposable fast food utensils have long since ceased to be just containers for transporting delicious and hot food. Packaging is a powerful marketing tool that entices visitors as much as the aroma of a freshly cooked burger. The market of disposable tableware for fast food in Ukraine has changed over
Every major corporation cares about its image in the society that allows it to spread the people to it. A global trend in recent years is green marketing. It was picked up and developed not only by foreign companies, but also by Ukrainian ones. 54% of senior managers from around
Releasing a limited edition product is like announcing hunting season for a rare beast in the market. Unusual products appeal to everyone, from collectors of curiosities to those who want to be part of a specific event. Limited-edition spirits are a gold mine that feeds both luxury brands and small
Social advertising is one of the main tools in the fight for a better future for us and our descendants. In this article, we’ll tell you what to do to make sure you don’t jeopardize that future. And you can order social advertising right now in KOLORO studio! “If there
The meat and sausage market is diverse in its composition. Therefore, when analyzing it, markets for individual products should be distinguished. In the article below, we look at the meat market in general, sausages and deli meats. This division is dictated by prices: the first is the low and medium
The Super Bowl (the final game of the National Football League) is the most popular televised event in the United States, drawing more than 100 million Americans to their television screens. Every year, the world’s biggest brands shoot a special ad that they show at halftime for insane amounts of
Emotions are the most accessible and budget-friendly attraction. We share our experiences, talk about defeats or good fortune. In our listener it all evokes emotions, and they can kill any argument. In 1979, influential real estate developers decided to turn one of Oregon’s picturesque towns into a ski resort. Organizers
Many of us love beautiful stories that inspire and delight. Successful companies know this. So, behind every successful brand there is a legend – Brand Story. It’s the emotional halo of the product. Legend breaks the label of “advertising,” engages the audience, and evokes empathy. The consumer doesn’t protect themselves
– Creating a work plan
– Completing the team
– Prices and Terms
– Creating a work plan
– Completing the team
– Prices and Terms
