In 1990, there were about 7,000 different products on store shelves. They now carry up to 50,000 titles. Such a sharp increase in competition requires serious efforts from brands. And an important tool in the fight for the customer is the packaging and its design. Good packaging design works like
Instagram has 200 million monthly active users. Every day, 60 million photos are uploaded to the web. 57% of users visit Instagram daily, and engagement here is 15 times higher than on Facebook. Brands with more than 100,000 subscribers doubled their volume by 163% in 2 years (according to research
March 8 is approaching, time to give gifts to your loved ones – and buy them accordingly. There’s a flurry building up in the market, and it’s vital for brands to ride the wave: products are flying around like hotcakes. But unfortunately, it’s easy to get it wrong with the
B2B (“Business to business”) sphere – provision of goods or services not to the final consumer, but in the format of enterprise to enterprise. Such sales require a special approach in the choice of marketing, PR and advertising tools to promote and establish new business contacts. Successful sales in the
Creating an FMCG promotional strategy is perhaps the most challenging task for a marketer. These are mass-produced products with a blurred target audience. The age of the buyer? From toddler to senior citizen. Social status? Single, family-oriented, no children, with children. Consumers have no loyalty to a number of products,
Digital strategy is an important marketing tool. Whether you’re an agency employee or a sole proprietor, either way you need to get out into the online world and do business under the new rules. There are over a thousand tools at work in digital marketing – and that’s no exaggeration.
The best website attracts customers on its own, requiring minimal effort from the owner. What do you have to do to get a resource like this? Find a designer who will ask the right questions, and based on your answers, develop a unique website. These are exactly the kind of
Layout of goods in the sales area of the store – an important area of merchandising, based on an understanding of human psychology and aimed at increasing sales. Its purpose is to arrange the goods on the shelves in such a way as to realize the marketing strategy of the
The corporate style of the movie theater should attract attention, explain how the institution is better than others, and encourage you to visit it. The identity is created by many visual elements: building facade, signs, brochures, posters, popcorn boxes, website poster. Movie theater attendance has been slowly dropping since the
According to Pro-Consulting, each Ukrainian drinks no more than 10 liters of juices and nectars per year. This indicator is 3 times less than in the European Union countries (30 liters per year), while in North America the average juice consumption per capita reaches 50 liters per year. The Ukrainian
A bookstore’s identity is one of the most powerful factors in building off the competition. It is the design of the bookstore that largely determines the brand recognition and the attitude of customers. The identity also solves a number of additional problems. It greatly simplifies the development of a bookstore
Chocolate manufacturers strive to find a unique name that tells consumers all the strengths of the brand and makes them want to buy the product. Naming is one of the most demanded services at KOLORO branding agency. In this piece, we’ll share ten successful examples of chocolate naming, provide tips
– Creating a work plan
– Completing the team
– Prices and Terms
– Creating a work plan
– Completing the team
– Prices and Terms
