A creative person will never pass by creativity, in any of its manifestations! He will look for inspiration even in the things around him. In this sense, industrial design – for a true creative – is a source of new ideas and inspiration with great potential! In this publication we
Do you still think that free competition is an advantage and the variety of goods in the stores makes your eyes run away? Don’t be in a hurry to declare the victory of the free market, because it is still dominated by monopolies. The variety of brands in each product
Creative packaging design is best done by students who have never been involved in brand creation before. We came to this conclusion as a result of a 2-week competition among students of the Kharkiv State Academy of Design and Art, in the walls of which the branding agency KOLORO now
KOLORO company has concluded a partnership agreement with the largest printing enterprises of Ukraine: Now our artists have joined forces with the best printing technologists and are guaranteed to create for you a design that stands out with technological innovation. And our managers will supervise the production of the packaging
What is positioning? Its meaning is neither in creating an original product (today, anything can be easily reproduced and repeated), nor in reducing costs (someone will give a price even lower than yours anyway). The terms “price positioning”, “product positioning in the market”, etc., are notions from a slightly different
Those who manage to think differently and break stereotypes make trends. The designer’s goal is to convince the client that today creativity in packaging is the main factor in the future success of the brand. Nowadays, consumers have become more interested in unusual, original design of goods. Also reading: Trends
What is a logo? And what is the difference between it and a regular “icon”? Many people quite often confuse these concepts. The concept of “logo” comes from Ancient Greece and means “speech” or “word”. Already in the Egyptian and Babylonian cultures, as well as the Mayan tribe, used figurative
The basis of stupidity is distorted and untrue data. “Data” is “information used to make decisions or form conclusions.” Data can be true, distorted, false, or incomplete. If there is something wrong with the data on the basis of which an inference is formed, then, even with brilliant analytical skills
There are many contradictions in the theoretical teachings on how to name a firm correctly. Some people believe that without a good and accurate name, a product or firm cannot be successful. Some, on the contrary, say that the name is not as important as the quality. Without a doubt,
The reason for buying is a huge mystery even for advertisers. No matter what marketers think up, they will not be able to fully lay out the reasons for human behavior, and will not be able to 100% guess the reaction of customers to a new product. You can do
At the end of July, Dmitry Novikov will be in St. Petersburg for a few days. Distillery producers of the Capital of Culture who would like to receive a free consultation on branding in their offices, please inform us of your wish in any convenient way. Dmitry Novikov is a
Corporate identity is a set of graphic, sound and color techniques that guarantee the identity of all products of the company. Customers and partners better perceive not only products, but also the entire activity of a company that has its own unique corporate identity! And also distinguish the goods of
– Creating a work plan
– Completing the team
– Prices and Terms
– Creating a work plan
– Completing the team
– Prices and Terms
