Since ancient times, manufacturers have paid great attention to the design of packaging and, above all, tothe design of labels. Even before our era, due to the lack of paper, tiny pieces of leather or parchment with markings were used to create labels. Beverage manufacturers labeled bottles, amphorae or clay
On May 20 in Kharkov starts GRANDIOUS photo-quest! Rules of Participation: Requires a team of 5 and one camera for everyone. It is necessary tomake 5 shots according to the task you will receive at the start of the competition. 5 hours for the game, a sea of positive emotions,
What do they drink at…? To firmly fit into the foreign alcohol market, you need to know its local (point) stereotypes! That is, to understand what is actually under that very translucent, attractive and fluffy marketing blanket. To do this, let’s recall how traditional alcohol markets are shaped. In the
In the past, having a label on a product was enough to increase product credibility and sales, but due to increasing competition, even beautiful packaging does not guarantee an advantage. In an environment of abundance, the customer wants to actively participate and make an informed choice when buying a product
On November 23 in Kharkiv Cafe Cube there was a photo quest. The organizer – branding agency KOLORO! At 12:00 noon, contestants were given 5 photo assignments: 1. Autumn nature is especially beautiful and colorful. But at the same time the atmosphere in the fall is especially mysterious, sometimes it
Creating a logo is the most important element of a company’s image! Logo, the creation of which is a necessary element of the company’s image, should be memorable and original! This is the face of the company. And goods without a recognizable logo do not arouse much confidence. Goods and
The development of a brand andits support by an organization, according to Thomas Gad, a guru of world management, costs companies a huge fortune, and mostly without any clear goals and opportunities to assess the result.In our country, branding experience is not very large yet, but we can already identify
Every time you pass a pastry shop with the divine aroma of freshly baked buns and coffee, you are tempted to stop by each of them and treat yourself to absolutely everything! It’s interesting, it would seem that you don’t need to buy anything in a pastry shop or, say,
Brandbook is certain rules created for the correct use of elements of corporate identity of the organization.Creating a brandbookis an extremely necessary step in the process of developing corporate identity of the organization, and, most importantly, one of the first. The development of a brandbook includes all the rules on
A shopping bag, be it plastic, paper or any other material, is always an excellent advertising medium! A successful design of the bag can lure the consumer into a fascinating “game” with the brand. After all, each bag for some time becomes a kind of advertising poster of the brand,
Ordinary posters on billboards – it’s boring. But after all, outdoor advertising is not going anywhere, so for her and have to find new non-standard solutions. We present you a selection of the most unusual outdoor billboards.Enjoy! Natural colors of Berger paint Law & Order commercials The Economist magazine A
Sometimes advertising is found in the most unexpected places! Even where, it would seem, it should not be: on trees, in the closet, in bags and not only…Such advertising is done by so-called “advertising partisans”, whose crafts cause a lot of emotions: surprise, laughter, and, sometimes, even fear! Sometimes there
– Creating a work plan
– Completing the team
– Prices and Terms
– Creating a work plan
– Completing the team
– Prices and Terms
