How to choose and where to find a freelancer? How to distinguish an amateur from a professional and find a competent specialist for the project? Read about it in our article! Let’s start with who a freelancer is: Freelancersare remote employees or workers who perform projects at home and communicate
What is the secret of Ukraine’s rapidly developing yogurt market? What influences the level of production and consumption of “white oxygen”? Who are the “main players” in the market and at the expense of what do they hold their positions? {\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t} \t\t\t\t\tBranding agency KOLORO decided to find the answers to
Branding agency KOLORO has conducted a market research of meat and sausage products market in Ukraine, the purpose of which was toidentify the latest market trends, identify the main “players” and market leaders, as well as to study the preferences of consumers of meat and sausage products. {\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t} \t\t\t\t\tBranding agency
First of all, let’s define what a trademark is. Atrademarkis a unique graphic, verbal or combined designation that individualizes goods, legal entities or individual entrepreneurs. Often a trademark is referred to as a “trademark“. The only difference between these concepts is that a “trademark” is an official name and a
Marketing research – is the key to a brand’s success in the market! Conducting marketing research gives a chance for a brand to keep up with the times, to know the market trends and to track changes in consumer behavior. KOLORO branding agency constantly conducts market research, monitors the quality
Every year, many new brands appear and disappear in consumer markets, while the popularity of established brands rises and falls. What is going on? Why do some brands successfully market and win consumers, while others do not, even though all brand managers use the same marketing tools? Read about what
“Once you have taken the first step, your effectiveness begins to depend on your ability to influence those around you through the spoken and written word!”(Peter Drucker) Presentation is the most effective way to attract the attention of the target audience, partners, colleagues, and suppliers – to a brand, trademark
Do you need to come up with a name for your company or product? You have not yet taken on this task or you do not like any idea proposed before? Let’s understand together the main ways of creating a name. We are sure that after reading this article, you
Nowadays, it’s no longer enough to create a brandto develop a concept positioningиbrand legendas well as naming andcreate a logo.. In order to gain the trust and love of the consumer, it is necessary to create a connection between the brand and the target audience by embedding certain values in
Naming is becoming an increasingly important part of brand promotion policy on a daily basis . Sometimes, in order to come up with a name for a company, brand or trademark, a large team of professionals is assembled, multiple brainstorming sessions , focus group surveys, marketing research are conducted, and
Naming is becoming more and more important part of brand promotion policy. Often in order to come up with the name of the company, brand or trademark gathers a large team of professionals, conducted a lot of brainstorming, focus group interviews, marketing research, and all for the sake of generating
The beer market is one of the fastest growing consumer markets. All beer producers can be divided into two categories according to the concept of brand positioning: classic beer brands and brands oriented towards the youth audience. Producers of classic beer brands do not lose the opportunity to attract the
– Creating a work plan
– Completing the team
– Prices and Terms
– Creating a work plan
– Completing the team
– Prices and Terms
