MARKET RESEARCH OF THE YOGURT MARKET IN UKRAINE

What is the secret of Ukraine’s rapidly developing yogurt market? What influences the level of production and consumption of “white oxygen”? Who are the “main players” in the market and at the expense of what do they hold their positions? {\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t} \t\t\t\t\tBranding agency KOLORO decided to find the answers to

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MARKETING RESEARCH OF THE MEAT AND SAUSAGE PRODUCTS MARKET IN UKRAINE

Branding agency KOLORO has conducted a market research of meat and sausage products market in Ukraine, the purpose of which was toidentify the latest market trends, identify the main “players” and market leaders, as well as to study the preferences of consumers of meat and sausage products. {\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t} \t\t\t\t\tBranding agency

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TRADEMARK: REGISTRATION ERRORS

First of all, let’s define what a trademark is. Atrademarkis a unique graphic, verbal or combined designation that individualizes goods, legal entities or individual entrepreneurs. Often a trademark is referred to as a “trademark“. The only difference between these concepts is that a “trademark” is an official name and a

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CONSUMER RESEARCH OF THE UKRAINIAN VODKA MARKET

Marketing research – is the key to a brand’s success in the market! Conducting marketing research gives a chance for a brand to keep up with the times, to know the market trends and to track changes in consumer behavior. KOLORO branding agency constantly conducts market research, monitors the quality

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BRAND MANAGER MISTAKES

Every year, many new brands appear and disappear in consumer markets, while the popularity of established brands rises and falls. What is going on? Why do some brands successfully market and win consumers, while others do not, even though all brand managers use the same marketing tools? Read about what

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THE RULES FOR CREATING A PRESENTATION FROM STEVE JOBS

“Once you have taken the first step, your effectiveness begins to depend on your ability to influence those around you through the spoken and written word!”(Peter Drucker) Presentation is the most effective way to attract the attention of the target audience, partners, colleagues, and suppliers – to a brand, trademark

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BRAND VALUES. 10 WAYS TO CREATE BRAND VALUES

Nowadays, it’s no longer enough to create a brandto develop a concept positioningиbrand legendas well as naming andcreate a logo.. In order to gain the trust and love of the consumer, it is necessary to create a connection between the brand and the target audience by embedding certain values in

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THE HISTORY OF THE NAMES OF FAMOUS GLOBAL BRANDS

Naming is becoming an increasingly important part of brand promotion policy on a daily basis . Sometimes, in order to come up with a name for a company, brand or trademark, a large team of professionals is assembled, multiple brainstorming sessions , focus group surveys, marketing research are conducted, and

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HISTORIES OF THE NAMES OF FAMOUS GLOBAL BRANDS

Naming is becoming more and more important part of brand promotion policy. Often in order to come up with the name of the company, brand or trademark gathers a large team of professionals, conducted a lot of brainstorming, focus group interviews, marketing research, and all for the sake of generating

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LABEL AND BOTTLE DESIGN OF YOUTH BEER BRANDS

The beer market is one of the fastest growing consumer markets. All beer producers can be divided into two categories according to the concept of brand positioning: classic beer brands and brands oriented towards the youth audience. Producers of classic beer brands do not lose the opportunity to attract the

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Discuss the project

– Creating a work plan
– Completing the team
– Prices and Terms

Discuss the project

– Creating a work plan
– Completing the team
– Prices and Terms