There are more than hundreds and even thousands of books published every day, but there is not as much really good literature as we would like, particularly in business, entrepreneurship, marketing, management, and others. Almost every successful businessman considers it important and necessary to publish a book with useful tips
Recently, manufacturers have become increasingly interested in label design and its impact on the consumer, as well as on the sales volume of the product. Numerous studies have repeatedly confirmed the fact that due to unusual label design, consumers are more likely to pay attention to the product and prefer
Beautiful images and photos today are an integral part of advertising booklets and brochures, packaging and label design, websites, POS materials, presentation materials. Photo retouching is the main way to edit an illustration and get the “perfect picture”. Image editing Making changes to the original photo using classical and digital
More and more often the original design of a store is the main factor in attracting modern consumers. A wide assortment and affordability of prices are now receding into the background. Grocery store design – creates individuality and a special image not only of an individual outlet, but of the
Cappings are various elements used to protect and isolate bottled beverages from air infiltration, contamination, possible oxidation of the product and loss of flavor. Capping is not only a means of product protection, but also an additional element of brand identification. \n\n\n Brand design of alcoholic beverages is one of
Photo-quest “Live!” from the branding agency “KOLORO”managed to combine the world of theater, design and photography!!! Get your cameras ready and tune in to the creative mood! Another PHOTO-QUEST from KOLORO is coming! You have never taken part in such an interesting format of the event! Kings of design, patrons
Ice cream is a very popular product on the Ukrainian market. Consumers of ice cream are almost 90% of the total population. Earlier we have already conducted a study of the ice cream market, and now we would like to find out and analyze consumer preferences of Ukrainians in the
Rebranding is one of the tools of marketing strategy. It consists in changing the company or organization, regardless of the direction of their activities. Usually rebranding is expressed in the change of name or logo design, ideology of a company. It can be a change in the visual design of
The meat and meat processing industry is one of the largest food processing industries in Ukraine. It is designed to provide the country’s population with food products, which are one of the main sources of protein. Finished products of the meat processing industry include various types of sausages (cooked, smoked,
The opening of the bank is still a long way off, but the development of the bank’s corporate identity and design has already taken place. Why? Financial institutions operate in a highly competitive environment, the fight for potential clients begins long before all branches are opened. New employees, as the
This article is devoted to analyzing the design of mineral water bottle and label. Previously, we conducted a market research of the mineral water market in Ukraine, which revealed the main trends in the market and the dynamics of mineral water production for 2008-2012. The structure of the Ukrainian mineral
Plastic bottles have long been a common part of everyday life. A wide variety of liquids are filled into plastic bottles all over the world. A huge variety of plastic bottles and jars, has another name – PET containers. This container is made of polyethylene terephthalate – a polymer that
– Creating a work plan
– Completing the team
– Prices and Terms
– Creating a work plan
– Completing the team
– Prices and Terms
