Jam or confit is a jelly-like sweet treat made of fruits or berries. Jam was invented in England around the XIII century. Confitur is considered to be a French variety of jam. Marmalade is a dessert made of fruit cooked with sugar and a thickener that gives it a jelly-like
In the Ukrainian agricultural sector, livestock farming is in second place in terms of importance for the economy. The situation on the Ukrainian meat market is constantly changing. Many factors influence the market of meat and meat products: Also the situation on the meat market affects other sectors: sausage market,
Developing a promotion strategy for a company will help it to gain and maintain its position in the European market. The development of new markets requires knowledge of the main trends in order for the promotion of products to be successful. Regardless of what services and products a company produces,
Company branding is a set of measures aimed at creating a holistic image of a brand based on its values. Is branding necessary in the IT sphere , where the main thing is ideology and the vector of the company’s development? The field of IT-technology is a rapidly developing area
Yesterday there was a zombie apocalypse procession in the center of Kiev. Crowds of people were marching right under our windows. And at work we went through metal detectors and passport control. Of course, of course, we were indignant, but we got through without any problems. View from the window
Half of 2016 is already behind us and KOLORO team continues to summarize the results, analyze the problems of the consumer goods market and give recommendations. Today we will consider the situation in the main segments of the Ukrainian market of food products. The year 2016 was not characterized by
The word “coffee” comes from the Arabic word “kaveh”, which means strength and energy. Every day, more than 1,400 million cups of this beverage are drunk around the world. Coffee is a key element of world trade, with the main varieties for sale being Arabica and Robusta. These two types
In times of aggressive marketing, clever merchandisers are inventing more and more tricks to shape consumer behavior. But today’s shoppers don’t like manipulation. They are already tired of the abundance of promotional offers and rarely fall for price tags with ’99. And the good old trick of placing the most
When launching a new brand or transforming an existing one, nothing makes more sense than creating a platform for it. This step follows a comprehensive analysis of the market, consumers and competitors, as well as the company itself, its customers. The brand platform is the base around which the brand
Today, the development of markets of non-CIS countries is a promising direction of development for Ukrainian manufacturers. However, when entering the European market, it is necessary to remember that consumers from Europe are a little different from the inhabitants of Ukraine. They have different requirements both to the design of
New ideas don’t come out of nowhere and you constantly need to feed your inspiration from different sources – nature, travel, books or movies. We decided to share with you the best design blogs that we read regularly. We hope you enjoy them and get inspired to create great things
In the near future in Ukraine will be held events that will be useful to everyone who is somehow connected with the sphere of marketing, advertising and PR, business owners, as well as those who have their own Internet projects. Especially for you we have made a selection of events
– Creating a work plan
– Completing the team
– Prices and Terms
– Creating a work plan
– Completing the team
– Prices and Terms
