DESIGNER AND COPYWRITER: FRIENDSHIP IS MAGIC

Scientific and technological progress is changing the world around us. The development of manufactories, the beginning of automated production, the spread of personal computers stimulated the growth of individualism among people.Career, personal success, professional merit – we all want to stand out. The results of our work should be recognized

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TEA MARKET RESEARCH IN UKRAINE

Tea is a familiar component of cold evenings and friendly gatherings. Every year more than 20 tons of tea are sold in Ukraine, and each Ukrainian drinks about 0.5-0.6 kg of tea. In 2017, tea was included in the consumer basket of Ukrainians for the first time, however, in a

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ALCOHOL DESIGN: 8 TRENDS YOU’VE MISSED

Alcohol bottle design has the main purpose of standing out. There are so many wines, beers, cognacs and other spirits on supermarket shelves that it’s easy to blend in. Developing a unique alcohol packaging is much more difficult. Research & Branding Group conducted a survey on the choice of alcohol

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SYMBOLIC NAMING: NEW APPROACHES TO BRAND NAME DEVELOPMENT

Naming is the most frequent request to KOLORO agency. Today we will tell you about the method of naming, which is becoming more and more popular abroad, and in Ukraine is just emerging. For this purpose, we publish a translation of the article by brandingmagazine.com – “What’s #$%&? A study

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UKRAINIAN SAUCE MARKET

Different types of sauces are present on the table of almost every resident of Ukraine. Most often they are used as a seasoning to the main dish or side dish. They are able to change the flavor of any dish. In Ukraine, the most popular types of sauces are: Sauce

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STUDY OF THE UKRAINIAN PASTA MARKET

Pasta is a food made of dried dough and water. Their main constituents are proteins and carbohydrates. Pasta contains at least 11 – 12% protein, 70-72% carbohydrates (mainly starch), 13% moisture and 0.5-0.7% fat. Their cost is very moderate, and cooking does not take much time, so this product is

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ANALYSIS OF THE UKRAINIAN CHEESE MARKET

Cheese is a product that people have known for many millennia. Depending on the production technology, cheeses can be: Despite this variety, it is hard cheese that is among the most popular delicacies. It is made from different types of milk: Cow’s milk remains the most sought-after raw material for

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ANALYZING THE MARKET OF DAIRY PRODUCTS IN UKRAINE

In recent years, the Ukrainian dairy market has been characterized by strong instability. The dairy industry is strongly influenced by the economic situation in the country and on the international market. The analysis of the milk and dairy products market shows what changes occurred in this industry in 2016. Dairy

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UKRAINIAN BEER MARKET RESEARCH: TRENDS AND FORECAST

More than 880 types of beer are produced in Ukraine today (data provided by Denis Khrenov, Acting General Director of SUN InBev Ukraine). Among all alcoholic products beer ranks first in terms of sales and accounts for 46.1% in the segment of alcoholic beverages. For the year from 01.07.2015 to

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ANALYSIS OF THE CHOCOLATE MARKET IN UKRAINE

Chocolate and chocolate products have always been popular among the population of Ukraine. In terms of popularity among confectionery products, chocolate is in second place, second only to flour products. However, the Ukrainian chocolate market remains unstable and is constantly changing. Ukrainian chocolate market: production According to Vyacheslav Moskalevsky, General

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Discuss the project

– Creating a work plan
– Completing the team
– Prices and Terms

Discuss the project

– Creating a work plan
– Completing the team
– Prices and Terms