Individual packaging is a necessity for confectionery products. It is required not only for hygienic conditions, convenient transportation and longer shelf life, but also for the external attractiveness of the product. The segment of packaged confectionery products is leading the way with a steady preponderance in production, and consumers also
Juice is a liquid food product obtained by physically processing fruits and vegetables. Depending on the method of production, juice is divided into 3 categories. Packaged juices can be divided into 3 main categories: Juice market analysis: production Since 2013, the Ukrainian juice market has been steadily shrinking. In 2013,
Alcohol Research in Ukraine will tell you what is happening in the industry after the devaluation of the hryvnia and what difficulties producers are coping with. You can read about the beer industry here. We also wrote an overview of the vodka, wine and cognac market for 2008-2014. Alcohol market
STM or Private Label is a trademark owned by a retail chain (super or hypermarket). In Ukraine and Russia, STM sales have been growing steadily over the past few years. This process especially accelerated after the 2014 crisis. In July 2016, the share of STM in the ATB discount supermarket
If there’s one thing to learn, it’s definitely from the masters. We have ranked the 15 most successful brands of 2016 and will tell you how the best of the best run their promotions, what they offer to customers and how they make marketing strategies. Read carefully! 15. Cisco:
Event-marketing essence and peculiarities Event marketing (event marketing) is a way of attracting attention to a brand to create closer ties between it and the consumer. It belongs to the tools of BTL-communications – indirect advertising tools. Event marketing is based on creating emotional ties between the consumer and the
Design is a tool that can be used to attract consumers’ attention to products and increase sales. Package design helps to present the product in the most attractive light. A quality package design helps to understand what the product is intended for, how to use it and, most importantly, makes
In order to come up with the right design solution, you need to look through a good hundred examples of how it was done before you. We publish a translation from the online resource Co.Design about the best and worst corporate identity redesigns. And here you can read about the
The name of this group of products comes from the English snack – a light snack. Snacks are extremely popular all over the world. Ukraine has not become an exception. Snacks can be: Some of the most common snacks include: Ukraine’s snacks market, like other food markets, is highly dependent
Sunflower oil production is one of the key sectors of the agricultural complex in Ukraine. Over the past 15 years it has transformed into a powerful industry, the profitability of which is constantly increasing. Read more about how sunflower oil production in Ukraine is developing today in our material. Information
Material design was created by Google to unify the interfaces of the company’s services and applications. The embodiment of such a concept helped the corporation to present itself as a data provider and a unified digital environment, rather than just a search engine with disparate services. Google developers emphasize the
The dynamic market makes new demands, so brands need to change their strategy and image in the eyes of the audience. The new trend in the logo world is retro rebranding. The world’s leading companies are returning to previous versions of corporate identity. We publish a translation of the DigitalArts
– Creating a work plan
– Completing the team
– Prices and Terms
– Creating a work plan
– Completing the team
– Prices and Terms
