Mineral waters are a godsend for medicine, which, although not a substitute for a full treatment, contributes to recovery and recovery of the body. But according to UNICEF, more than 660 million people in the world use water that is hazardous to life (drinking and domestic). In 2015, as part
Ukrainians are recognized sweet eaters. According to analysts, our country is among the top ten most devoted fans of confectionery. On average, Ukrainians eat about 15 kg of confectionery per year , namely: More than 95% of the market is occupied by the products of domestic companies. In addition, the
Italian spaghetti, Swiss cheese, Georgian wine, Canadian maple syrup – these are not all the overseas products we enjoy eating. These goods, as well as products of domestic producers, are brought to the nearest store thanks to special market players – distributors. They maintain direct relations with manufacturers. For subsequent
Rozetka.ua, Ukraine’s most famous online store, has experienced an interesting history of transformation over the 12 years of its existence. Starting as a joint business project of Vladislav and Irina Chechetkin, who invested $250,000 in the business, Rozetka has become the Ukrainian analog of Amazon with an annual turnover of
If you suddenly see ninja turtles with cardboard shells and swords near the Golden Gate, you can be sure it’s the last Thursday of the month. If you took a nap on the subway for a second and then, when you opened your eyes, recognized Jim Carrey from the Mask
Wanting to start a business in Instagram, you need to study its structure in more detail: the appearance of popular profiles, the correct placement of captions, photos and the usefulness of reposts. But the main thing is to understand and recognize the target audience. After all, the creation and promotion
You can multiply a zero advertising idea by a million dollars – you still get zero. Walter Schoenaerts What to do to get people talking about you The makers of Ahe body spray use stickers attached to classic subway and city exit signs. Discovery Channel reminds viewers of the upcoming
It’s time to get ready for summer. Some people are giving up baking, others are running around the apartment looking for a lost gym membership, and we, the COLORO agency, are researching ice cream brand strategies. Analysis of the ice cream market has shown that the most favorite cold treat
Traditionally, Ukrainian cuisine uses a lot of seasonings and sauces. In the analysis of the ketchup and tomato paste market we will talk about production volumes, market leaders, and the main trends in brand creation. Portrait of the target audience According to the cabinet marketing research of the company “KOLORO”,
Main advertisers on TV: light/food industry and politicians (and the more frequent the elections – the more profitable and better for the media). Advertising: growth or stagnation The difficult economic situation in the country did not affect the advertising budgets of Ukrainian companies. The stability of 2016 had a positive
ak, Begbeder talks about the world of marketing through the mouth of a cynical advertising man. Advertising has become part of our daily lives, and branding has become an art form. Teams of creatives work hard for weeks to come up with a single name for the brand they are
Ukraine has a huge potential in many areas of business: huge agricultural and technical sector, labor cost is one of the lowest in Europe, while the labor resource with its professionalism is one of the best in the world. At the same time, the country still has an underdeveloped market
– Creating a work plan
– Completing the team
– Prices and Terms
– Creating a work plan
– Completing the team
– Prices and Terms
