Koloro Branding Agency was approached by the print edition of Media News to answer some questions about provocative advertising. As you can see, we agreed. How do you feel about the use of provocations and high-profile events in advertising campaigns? It is necessary to distinguish between an advertising campaign based
In the previous article we wrote about branding of electronic cigarettes, vape liquids and vape shops. Today we will dwell more on the design and features of vaping liquid packaging. Immediately it should be said that liquids – a product with a high margin, the net profit of the manufacturer
In 2012, Ukrainians first saw GUD Bags – a brand of backpacks by Igor Gudzya, a fan of advertising and street-fashion. In just 5 years, GUD backpacks have turned from niche Ukrainian products into representatives of the international market – GUD can now be purchased on the American Amazon. In
Vaping is the inhalation of vapor through an electronic vaporizer (cigarette). The vaping industry has grown tremendously over the past few years. The segment’s profit in 2016 amounted to $5 billion. Euromonitor International, a strategic market research company, predicts that the industry’s cash volume will grow to $17 billion by
The cost of creating a brand depends on the mass market you are entering and the number of sales you are aiming for. Therefore, it is cheaper to create a vodka brand for bedroom communities than a vodka brand for export. If you are starting a business or targeting a
Gambling. Can you imagine smoke-filled pubs, chips on the poker table and underground clubs? You can keep the chips, but we hardly need the other elements. After all, we will be talking about family entertainment complexes. Now on the Ukrainian market there are such entertainment complexes for children: In a
Corporate identity, corporate style, identity – whatever you call it, you can’t get into the top selling brands without it. And due to the active growth of the pharmaceutical industry in the Ukrainian market, the question of developing a corporate identity of the pharmacy is now a question of a
Pastry shop. No. Not like this. You can do it now. Confectionery… A business that is destined for success. You can start your “tasty” business with a starting capital of $3000, and pay off in just 1-2 years. The quality of goods and service is only half the battle. Before
Recent geopolitical and economic events have a negative impact on the development of all sectors of the economy. The children’s goods market is no exception. Demographic data is also disappointing: not only the number of the country’s inhabitants has decreased, but also the birth rate: Children’s goods market: how long
Retail, like all other business sectors, is changing under the pressure of new technologies and the arrival of a new generation of customers. This is reflected in the style of doing business and its profitability. Below we outline 10 key trends that have already taken effect and those that are
Due to increased competition in all areas of business, the stakes that entrepreneurs place on advertising are increasing. Today, the Internet is the fastest growing platform for advertising and commerce. Old-school manufacturers and distributors may often overlook this. It is not only because of the growing turnover of internet commerce
What is a trademark and why register it? A well-established trademark is a brand. You can read how to register a trademark here. TM registration is: To explain why to register a trademark, let’s take three situations as an example. An enterprise has long and productively worked in the market
– Creating a work plan
– Completing the team
– Prices and Terms
– Creating a work plan
– Completing the team
– Prices and Terms
