Looking at good packaging, we can taste and smell the flavor of the product. We want to become the owner of beautiful shapes, on which runs a tear of coolness, there will be a desire to try a drink from a bright and attractive bottle. Modern packaging for vodka products should be exactly like this.

The biggest lovers of alcoholic beverages are Moldovans.

Trends in packaging design in 2016.

The cyclical nature of trends is reminiscent of the saying, “New is the well-forgotten old.” Even if the new – is a scarce product of the previous season.

The success of packaging design lies in simplifying it and emphasizing only the main information. The modern designer has the role of an essentialist, able to attract the interest of a potential customer to the right brand.

But in simplicity there should not only be dry information, but also a twist that will hook the consumer and will not let go. Let’s take a look at the top trends in vodka packaging.

1. Simple and obvious – the customer does not need to explain what the product is for, they are interested in what it is made of and who made it.
2. Geometry of taste and form. The limited range of colors and pattern of shapes helps to identify a familiar brand, tested by personal experience.
3. Nostalgia for things made by hand, somewhat crudely but carefully. The consumer is fed up with simply copying. To avoid this, designers have refined the old by mastering the decorating techniques of the past.
4. The evolution of green or the new life of packaging. In this particular case, the trend has been around for many years, as product packaging was mostly made of glass and reused for recycling.
5. Storytelling – stories on a bottle about the creation of a brand, about interesting facts or anything else. Not always true, but still a story.

The most popular vodka in 2016 was the following Ukrainian-made vodka

Design innovations of the Ukrainian market

The original appearance attracts attention and excites interest. Therefore, the most important thing appearance of the bottle. If the manufacturer has spent on quality packaging – inside is a good productAppearance – is the shape of the bottle, the shape of the cap.stickers.

The bottle of vodka “Kozatska Rada“Premium” in its entire appearance emphasizes not only premiumity, but also the main values of the brand. Minimalism of the label on a tall bottle with a medallion of a Kozak horseman made of alloy with gold is made within the design trends of the season.

World novelties

The THA mint bottle (left) is characterized by a simple design: a vertical green band and a mint leaf painted on the lid.The latter can be used as a shot glass.

An important element of success is the trust of the customer. An original way to create an attractive product packaging is a charming character, as on the label of Chinese vodka “Baby Pig” (right).

Van Gogh Vodka has introduced new labels (left). They consist of two parts: a white and black “window” with the name of the line, and under it – an element made in the style of Van Gogh’s painting “Starry Night”, 1889.

On the wave of euphoria in the political life of the USA, the manufacturer of Absolut vodka (right) has made its own contribution by creating interesting labels with the image of famous politicians, because they have become a part of modern culture.

Design of budget vodka products

Bulgarian vodka Flirt (left) has made a redesign of the bottle: the improved relief fits in with the trend for simplicity.

The new front label of Hungarian vodka Keglevich(right) attracts attention with its design. Keglevich Fusion, a fruit-flavored vodka, has also been transformed: the effect of the absence of a label is combined with a watercolor double-headed eagle.

A silhouette of a wolf against the background of a large moon displaced in gold, an uneven edge of the label, several plans of a winter forest – a new image of winter vodka Volk(left) from a matte bottle.

Taigavodka (right) is presented with four different recipes made from exclusively natural ingredients from Mongolia. For harsh winter – warming, for blossoming spring – invigorating, for hot summer – refreshing, for autumn – rich and relaxing.

“Abkhazian” (left) vodka lures with a simple label design with notes of nostalgia. Uneven shapes and silver shine of lines evoke nostalgia.

Storytelling is the main trend of “Gosudarev zakaz” vodka (right). A large amount of gold and monograms, as well as the crown, – draw attention to themselves, increasing the value of economy-class vodka.

Premium segment

The elegant shape of the smoked glass bottle emphasizes the premium nature of the product. Blocks of typography emphasize the quality of Alpha line vodka (left).

Russian Standard Originalvodka keeps pace with the times (right). In 2016, the company released a gift series with a thematic design for St. Petersburg City Day. And in 2017, the Pavlovsky Posad gift series inspired by hand-painted shawls appeared.

Stumbras(left) in honor of the 110th anniversary of the brand released a new series with 110 different bottle label designs. The modest Baltic style depicts the grasses of Latvia’s fields and meadows.

Russian vodkaFive Lakes(right) has restyled, using a one-piece thermo-sleeve label. The boatman familiar to consumers of this product is invariably floating on the smooth surface of a taiga lake.

The naturalness and environmental friendliness of Eden vodka is emphasized by the brand’s symbol – a deer, carefully drawn on the label.

Premium economy or premium economy

The simple and original design of the product “White Bulk” attracts interest at once. Especially since the transparent filling is moonshine from apples. But this author Denis Kalinin’s creation is not for sale.

Design competitions in Ukraine and not only

The feminine shapes of the bottle, the outline of the neck or base, the geometry of the label – all of these require evaluation. Not only the most beautiful, but also the best of the best.

According to the Ukrainian Packaging Awards 2016, the best bottle wasMyakushvodka.

The winner of the best label was “Kozatska Rada” (left).

The award for best packaging design went toLvoffvodka (right).

Ukrainian design is very best of evaluates design novelties of the whole market of food and non-food products. The award for the best logo went toKarpatska Gorylchana Kompaniya.

STOLICHNAYA vodka (left) found an original approach to label creation by announcing a contest “Create your capital”. The winner was the label with the image of Bogdan Khmelnitsky.

In the USA, following the results of the Beverly Hills International Spirits Awards 2016 tasting competition, Ukrainian Medoff Classic(right) was honored with the highest award of the competition – Double Gold Medal.

According to the results of the ProdExpoPak-2016 contest, the winner in the category “Packaging for food and beverages” was Chinggis Gold Limited Edition(left) for a bottle for spirits in the premium segment.

At the International tasting competition “Best vodka 2016” in Moscow, four gold medals were won by the brands “Minskaya Kristall“, “Vseslav Charodey Premium” and new products produced by “Calvile Apple” (right), “Sam Ogon’Rzhanoy“.

The specialized competition World Vodka Awards every year evaluates not only the taste qualities, but also the appearance of the product. Based on the scores from both categories, the judges select the best of the best.

During the flavor evaluation phase, the competition is judged by leading journalists, beverage merchants, bartenders, mixologists and hoteliers.

Design experts at the second stage evaluate the presented goods and select the winners. They are awarded medals and moved to the next round, where the best of the best is determined.

In selecting the best design, judges evaluate the quality of the design, innovative use of materials and production methods. All entries in each category are evaluated by all judges against clearly defined criteria:

• category breakthrough;
• persuasiveness;
• popularity;
• inspiration.

Most of the winners had exactly simple designs, no frills, just the brand name.

The winner of the World Wodka Awards 2016 was Irish Dinglevodka (left), combining geometry of shapes, simplicity of design and brightness of color.

Mongolian vodkaSoyomba(right) has the best Ultra Premium Design.

The award for the best Standart design went to American Emoryvodka (left). Polish vodka Poniatowski(right) was the best winner of the Premium design.

Most expensive vodka: Quality Altitude

There are 2 ways to increase the value of vodka. First: to develop an original method of purification. The second: to put “forty-degree” in designer containers. But the high cost does not make vodka popular.

Billionaire Vodka(left). A five-liter bottle decorated with fur and diamonds costs more than $3 million.

Russo-Baltique(справа). Чтобы вам подарили бронированный внедорожник из золота Dartz Prombron, нужно приобрести водку за 1 млн €. Алкоголь помещен в 30-сантиметровую стеклянную емкость с золотой пробкой.

The Diva(left) is made with spring water, purified with ice, birch charcoal, diamond powder, and gemstones lying at the bottom – all for $1 million.

Russo-Baltique 2(right) is worth over $700,000 thanks to the bottle: 9 kilograms of gold of the highest grade, buying which you get a bonus – a jeep.

Belver Bears (left) costs less than $8,000. The glass bear is illuminated blue – an original creation of designers from Poland.

OVAL Vodka(right) for almost $6,500 – the oval-shaped piece is studded with Swarovski crystals.

Lordanov – almost 4,500 dollars. The best wheat and spring water are used in its production. A bottle made of thick glass is decorated with Swarovski crystals.

To achieve success you need the best packaging design. You can order it from KOLORO branding agency.