Packaging has long since become a kind of art! Everyone is a consumer, and each of us at least once in our lives has made an impulsive purchase, just because a brightly colored box, a beautiful bottle or a creative bag….
And, if the packaginglooks expensive, and sets a certain style or emotion, and sells a certain image, then sometimes the consumer does not care what is inside the package – he will give preference to this particular brand, without looking into the peculiarities of competitive brands in standard, boring packaging!
The vodka market is no different from other consumer markets, and here, as elsewhere, designers show us their skills. This is confirmed by real works of packaging art, among which is vodka packaging – in the most unusual images – from domestic and foreign producers…. Let’s take a look at what the market of modern vodka packaging offers us.
“Matryoshka doll” – a bright souvenir from Russia
Matryoshka doll and vodka itself are two integral attributes of Russia. These are two bright national symbols of the country, combined in the package of Matryoshka vodka from the KiN plant.
Now Matryoshka is not just a colorful souvenir from Russia, but also a high-quality vodka. “KiN” gave foreign tourists the opportunity to take away a piece of Russia embodied in two of its hypostases at once. Besides, such designer vodka packaging is attractive for Russian consumers as well.Matryoshka vodka will become an original gift and decoration of any Russian feast….
The same idea, but in a different version, was realized by Smirnoff vodka company. The company decided to place a batch of Black Label vodka inside a matryoshka doll. Such packaging for the bottle ismade of polished aluminum, with a picture inlaid with exquisite onyxes. Smirnoff Black Matryoshka vodka packaging will become a desirable piece of any vodka collection….
Electronic vodka packaging
Raduga Vodka is a premium vodka in electronic packaging that helps preserve the freshness and pristine flavor of vodka.
The electronic vodka package isequipped witha special carbon filtration system “InCap”, which allows to clean vodka from impurities formed during storage.Inaddition,the electronic vodka package is equipped with a speaker that plays music every time the vodka is poured into shot glasses, as well as – LED lighting.
Vodka “Raduga” has no analogues in the market, all its elements, packaging and production technology are patented. Vodka in electronic packaging is the best gift for connoisseurs of premium vodka of high quality.
Dynamic vodka packaging with headphones
Vodka brand Skyy Vodka decided to release a limited batch of vodka in original packaging, with headphones of a special design. The Brazilian company Casa Rex, which developed the design of this package, made it bright, dynamic, and symbolizing the equalizer. The campaign is aimed at attracting the attention of young people to the Skyy Vodka brand. Such a vodka with headphones….
Avant-gardism in a luxury package
DQ vodka from Nordic Spirit is a product of Swiss origin, released in a limited edition for a narrow circle of connoisseurs of elite alcohol. DQ vodka itself is unique – because it is made from grain alcohol of the highest quality. The use of the purest raw ingredients and careful distillation process of the drink removes the need to filter the vodka! The drink has a mild refreshing flavor, does not require pre-cooling and should be stored at room temperature.
The packaging of this vodka attracts special attention. The bottle design is unlike any other alcoholic beverages: avant-garde design of the bottle neither by its shape nor by its color. The bottle is created by the best European glass-master. The tips on the edges of the bottle are made of brushed chrome metal. The design of the bottle corresponds to the “Lux” class drink and fully reflects the spirit and style of the drink….
Tasty packaging
Really tasty and juicy packaging for vodka was created by Smirnoff company. Its designers, in order to emphasize the fruit component of Smirnoff Caipiroska vodka, decorated the bottle with a label imitating the skin of a fruit!Removing the label from the bottle is like peeling a fruit from its skin…. It’s funny, isn’t it!…?
Vodka in a tube
Experimental packaging for vodka – Wodka extreme from the Austrian company Wenger Corporation – a convenient and creative “vodka in a tube”.Such vodka is designed for energetic young people, it is convenient to take it with you to dances, walks, and in general – anywhere! Inaddition, it is available in different flavors – with strawberry, cranberry, lemon, caffeine, egg liqueur, etc. Have you tried it yet, hmm? There’s no way you can stock up on vodka like that! You’ll only get a taste for it!
Fresh ideas in packaging design any product, not only vodka, is always perceived with a “hurrah”! It is extremely difficult to surprise consumers with goods, so now manufacturers surprise them with packaging! KOLORO companywill gladly help you with the development of absolutely fantastic packaging design! Contact us!
