More and more often the original design of a store is the main factor in attracting modern consumers. A wide assortment and affordability of prices are now receding into the background.
Grocery store design – creates individuality and a special image not only of an individual outlet, but of the entire retail brand as a whole. Unconventional designs are able to attract even the most capricious customer.
In addition, store design over time is remembered by customers and becomes recognizable. Unique store interior design creates a special atmosphere and general customer mood, increases the productivity of sales staff.
The design of goods in a certain style prolongs the life of any retail outlet, exactly as long as it corresponds to the trends of the day. However, it is worth remembering that the design of a retail outlet should be in line with the overall concept of the retail company.
Store interior and zoning organization
It is important to plan the interior of the store in such a way that it is as convenient as possible for the customer and allows him to easily find the right product among a wide variety of products. That is why the interior should be simple, functional and in line with the general idea. It should not attract too much attention and distract the consumer from shopping.
When planning the interior, special attention should be paid to commercial refrigeration equipment. It should be of high quality and not bulky, so as not to impede the free movement of the flow of customers. The interior should give each product freshness and appetite, for this purpose you can use colorful signs, original design of shelves, open showcases.
In order for your customer to purchase not only the product he came to the store for, but also other products, it is necessary to stimulate him to make a spontaneous purchase. For this purpose, the range of products should be presented in a neat and orderly manner. There should be no clutter or empty shelves in the sales area. In this regard, it is important to pay attention to the correct zoning of the sales area – distribution of product groups into zones.
Zoning of a retail area is usually reduced to the following main zones:
- The entrance to the store is the “entrance zone”, which creates the first impression of the retail outlet, so this area is given special attention. In order to create the right buying mood in this area often placed seasonal goods, for example, in the summer barbecue or tent, and in winter, on New Year’s Eve – a Christmas tree and Christmas decorations. This zone is also used to place promotional goods or “goods of the day” with a favorable price.
- Cashier zone – this zone is where cash register equipment and racks with impulse goods are concentrated – various sweets, coffee stickers, napkins, lighters, magazines, etc. The maximum number of customers pass through the checkout zone, so the maximum number of spontaneous purchases is made in this zone.
- The main zone of the retail space is the area of the main flow of visitors, formed by placing different product groups on the way of movement of these flows. This zone, as a rule, is visually distinguished. The main aisle is always wider than the others.
Design of a grocery store
The design of a grocery store is made up of many details and elements. Let’s consider the most important of them.
Outdoor window dressing
A well-designed, attractive storefront attracts potential customers passing by and makes your store stand out from the rest.
It is necessary to take care that on the facade of the store must be located a sign with the name. Already by the design of the signboard the consumer understands what kind of store it is, what goods it offers, the level of prices for goods and the level of service. In addition, it is necessary to indicate the mode of operation of the point of sale.
Style of design of the sales area
You should never choose too flashy or rich design styles to decorate your store, even if you sell premium products, as this will repel customers rather than stimulate demand, as many people believe. The simpler the interior is decorated, the more pleasant it is to be there. Simplicity creates a special harmonious atmosphere that does not distract the consumer from shopping.
Therefore, it is best to opt for such styles as: classic style or minimalism. The interior of a grocery store should be harmonious and laconic.
Department decoration and POS materials
In order for customers to stay as long as possible inside the sales area and bypassed almost all its corners, it is necessary to properly organize the arrangement of product groups, to allocate profitable and popular positions of goods.
Various POS-materials are most often used in the design of separate departments of goods:
– Price tags;
– Shelftalkers – advertising information about a particular product, placed directly on the shelf with the product. It is an image made on cardboard, plastic or plastic.
– Stop shelves – suspended advertising structures placed at the level of shelves with goods;
– Posters, booklets, flyers, leaflets, flyers and others.
Finishing materials of product departments should emphasize the products themselves, attract attention to them and give them a special appetite.
For example: bakery and confectionery products are better placed in the environment of wood – oak or pine; meat and fish products look fresher surrounded by ceramic tiles, stainless steel or glass mosaics.
Color solutions in the design of a grocery store
Color plays an important role in the design of the interior and exterior of the store. The human subconscious perceives each color scheme differently, each color has a different psychological effect on the consumer, correcting his behavior.
When thinking about the color scheme of the store it is important to take care not only of the consumers, but also of the staff of the trading company, who spend 8 hours a day in the trading room every day. Therefore, the sales area should have not only “motivating” colors, but also colors that create “relaxation zones” – pastel tones, soft colors better than green.
When choosing a color scheme, it is best to take into account the psychological closeness of the color to the products sold in the store. The optimal color scheme for a grocery store is yellow-ochre.
Racks and shelves should not be visually monochromatic with products. Each product should stand out clearly against the background of the general interior of the store. Showcases should be decorated in no more than two colors, but the number of shades used can be unlimited.
Do not forget that cold colors (violet, blue colors) have an inhibitory effect on the nervous system of the consumer and make him think carefully before making a purchase. Such a gamut can be used when selling expensive goods. Warm colors (red, yellow, orange, purple) affect the emotions of the consumer, causing excitement and joy. This range is more suitable for impulsive goods.
Individual product groups are better separated by colors, emphasizing their advantages.
For example:
– For dairy products – the optimal color is white;
– Soft drinks and vodka are suitable for cold, refreshing colors – green-blue;
– Wine – here it is better to use plum and purple shades;
– Chocolate, cocoa, coffee – earthy shades (beige, brown, ochre);
– Frozen products – bright winter shades – gray-blue, blue.
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In addition, light crimson, yellow, brick, avocado color, orange and olive are great for food.
Design of a chain of grocery stores
The design of the store chain should be aligned with a unified design concept. Each outlet of the retail chain should adhere to the brand colors in store design. This forms the brand image in the consumer’s mind and increases the level of brand recognition of the retail chain.
The store facade, store windows, sales equipment, uniforms of sales staff, packaging materials, etc., all this should be in the same corporate style of the brand.
A huge advantage of a retail chain is the adopted uniform rules of customer service. This helps to strengthen the image and increase brand value.
The use of branded fonts on price tags or signs, as well as the same style of musical design, allow to demonstrate the individuality of the retail chain’s brand more vividly.
The original design of a grocery store that creates a special atmosphere and mood is the key to a large number of loyal customers who come back for shopping again and again. KOLORO company will be happy to help you create a unique design for your store.
