Packaging decides a lot! Today, packaging is a special type of product and in 50% of cases is the reason why the customer makes a purchase. Bright, original, creative, …. – Nowadays it is difficult to over-praise packaging, which, in fact, is a real marketing weapon of competitive struggle. That is why every progressive manufactureris now striving for perfection, extraordinariness and aesthetics of its packaging.
For producers of the alcoholic beverages market, packaging design plays a special role, as the assortment and taste of brands do not differ much from each other for the unsophisticated consumer, and alcohol advertising is strictly regulated by the state. Therefore, great expectations are placed on the beauty and originality of packaging.
This article collects the most original vodka packaging designs with creative positioning. Watch, admire, get ideas!
The most original designs
Vodka “Diva” – “there is no you more expensive”! The most expensive vodka bottle
One of the most expensive vodkas in the world was made by craftsmen from Scotland. The bottle of the “fiery drink” is decorated with cubic zirconias. And, in addition, the individual customer has the opportunity to choose any other jewelry and other precious stones for his personal vodka. The price of a bottle of “precious” vodka ranges from $400 to $1,000.
Perfume or vodka? Mexican vodka Trago
Trago – vodka made in Mexico from agave is presented on the market in a stylish and elegant container – a glass, square-shaped bottle without a neck and with a metal cap has asymmetrical edges. The packaging of Trago vodka can easily be confused with men’s toilet water or perfume.
Brennivin vodka from Iceland in a soulful “wool” package
Icelandic vodka Brennivin is not represented on the domestic market. The vodka is characterized not only by its unusual content – it is made on the basis of potatoes and cumin seeds, but also by its original packaging. The vodka, packed in a warm woolen “sock”, thus wants to emphasize its northern origin.
Grey Goose brand – vodka with fringe and pendants
French vodka brand Grey Goose has released a limited batch of vodka – in a package from a famous designer – Jacques Garcia , who used old-fashioned elements of 19th century decor – fringe, bird feathers and curtain pendants to decorate the bottle of vodka. Vodka from the French designer can be purchased for 520 euros. What to do with the “poponas” after using vodka, everyone chooses for himself. I wonder what ideas you have about this:))
A “crystal” bottle of vodka.
Crystal clarity and transparency of vodka from “Alexandrov House of Design” are successfully emphasized by the unusual design of the bottle.
“Fire Fighter vodka.
The shape of the bottle, presented in the form of a fire extinguisher of bright red color, made with imitation of a spout – as a symbolic shot glass.
Belvedere vodka: a bear bottle
Especially for the Cannes Film Festival, the Belvedere brand released vodka in a package in the form of a bear. Such an elite souvenir can be purchased for only 7,240 US dollars.
Two barrels of Neft vodka.
Before you is a uniquely designed vodka, created with the participation of Petrodvorets watch factory “Raketa”. The bottom of one package of vodka has a clock face on it, the bottom of another package has the colors of the Russian tricolor. The third package is dedicated to the memory of Yuri Gagarin, who made the first flight into space.
American vodka “Anestasia” by Karim Rashid
Internationally renowned designer Karim Rashid developed the identity and packaging design for Anestasia American vodka. The name of the vodka is consonant with the word “anesthesia”. The asymmetrical polygonal shape of the bottle makes the bottle design special and unusually aesthetic. The triangular edges of the bottle stylistically repeat the inverted symbol “V”, which is used by the designer in the logo. In general, the packaging resembles a crystal.
Royal Dragon Vodka bottle is decorated with gold and diamonds
Each bottle of Royal Dragon Vodka is a small masterpiece. The bottle is stamped artistic engraving in the form of a dragon, and gold lettering. The bottle boxes are also decorated with gold embossing and look no less majestic. In addition, the bottle for Royal Dragon Vodka Emperor has a gold cap inlaid with a diamond.
The most luxurious vodka in the world – Vallure vodka in a golden bottle
Gold Standard Vodka from the Vallure vodka brand has earned the title of the world’s most stylish and elegant vodka. The designer bottles are coated with pure gold.
Caged Vodka by Grey Goose Vodka.
Grey Goose Vodka is releasing a special edition of only 10 bottles of vodka encased in a luxurious cage. Each bottle is crowned with a transparent crystal ball decorated with a graceful figure of a goose – the symbol of Grey Goose. The cost of one such bottle of vodka is 815 US dollars.
Nevertheless, in order to create the most original packaging for vodka or other types of drinks – it is not necessary to decorate it with gold or diamonds! The main thing is a strongand original idea! If you still do not know how to originallyto package vodkaplease contact us: +38-(057)-7-602-605, 7-602-606.
