Since ancient times, clama has been one of the main factors of success of a trading company’s activity.
Advertising determines the popularity of a trading company, the number of orders, inquiries, visits and applications.
Creating an advertising image of a company requires a lot of effort, years of work and large financial investments. However, it all starts small – with a name.
How to come up with a name for a store or trading company is a problem that every entrepreneur faces. The first impression of a chain of stores and the further formation of your brand image depend on the correctness of the chosen name.
How to come up with a name for a chain of stores, let’s figure it out together.
Store name with your own hands
In order to give a name to the store, which will contribute to its successful development and promotion can be used already proven in practice effective ways of naming.
Use of foreign words
One of the most common methods of developing a name, for one simple reason – most of the most common words in translation into a foreign language sound more stylish and beautiful. For example, if you translate the phrase “Good Water” into French, you get the melodious name “BonAqua”. And the name of the Oggi chain of youth clothing stores means “Today” in Italian.
A name from a combination of words
A popular technique for developing a name. For example, the trading company of elite varieties of tea and coffee “Chaikoff” is formed by a combination of words reflecting the essence of the store – “tea” and “coffee”.
The use of a person’s name in a title
The simplest of the naming methods is to name your store or commercial enterprise a common name, in honor of the owner of the store or his relatives, a famous person, for example, “Masha’s”, “Svetlana” and others. However, such a name will not make your store memorable and recognizable. A more successful option is to develop a name from the surname – Korkunov, Tinkoff, Dovgan, or look out for foreign names.
Use of fictitious names or surnames
As a rule, such names are based on the name of the main product group of the store. For example, a chain of bakery stores was named “Pirohov”, a flower and floristry store – “Tsvetkoff”, etc.
Application of natural names
Such names may include: names of rivers and lakes, mountains, geographical objects, plants and animals, etc.
For example: beer store “Bavaria”, clothing store “Malibu”, baby store “Stork”, etc.
Names of fairy tale heroes or literary characters
For example, a very successful name for a confectionery store will be “Buratino”, for a jewelry store – “Chicken Ryaba”, for a clothing store with large sizes – “Kolobok”.
Rules for composing the name of a chain of stores
Getting a beautiful-sounding name that your consumers will appreciate and remember can be obtained by taking a few basic rules of naming:
- Brevity of the name. The name of the stores should consist of one, maximum two words.
- The name of the stores should be in line with the trading company’s business theme.
- Запоминаемость. Ваше название должно быть легким к запоминанию , легко произносимым и врезаться в память потребителя с первого раза.
- Soundness and aesthetics of writing the name in a foreign language. This rule applies to those retail chains that plan to expand the geography of their activities internationally.
- Уникальность. После того, как вы утвердите вариант названия для магазина, необходимо провести экспертизу имени на его уникальность и степень схожести с уже существующими названиями.
Beautiful store names – examples
In order to make it easier for you to choose the best name for a chain of stores, we offer you a list of beautiful names of stores on different topics:
– Grocery stores: Food Fair, Buyuyka, Meat feast, Economny, Domashniy.
– Furniture: Tsarskiye choromy, Obstanovka, Azalia.
– Flower stores: Scarlet Flower, Fleur, Flower Island.
– Household chemical stores: CleanHouse, Khozyayushka, Atmosphere.
– Для магазинов электроники: На связи, Восемь битов, Электроник, Е-маркет
– Строительные: Конструктор, Инструментарий, Самоделкин, DreamHouse
– Магазин женской одежды: Богиня, Клеопатра, Модница.
– Children’s clothing stores: All for Kids, From 5 to 15, Karapuz.
– Men’s clothing: Elegant, Victor, Egoist, Mr. Chic.
– Specialty coffee shop: Coffee Tree, Arabica, Coffee Flavor.
– Pet Shop: Pet, Fauna, Animal World, Nora.
If you need professional help in developing a name for your store or trading company, KOLORO branding agency will be happy to help you. We have accumulated a lot of experience in creating successful names. You can get a free consultation and ask your questions right now.
