Developing names for a new brand (naming) is a crucial stage on the way to creating asuccessful brand. In order to avoid mistakes when developing names, it is necessary to take into account all the requirements to the name and to conduct naming testing through focus group interviews.
Requirements to naming, to the brand name
1. Marketing Requirements:
- informativeness;
- accuracy and capacity – identification of a product, service, company;
- Displaying and emphasizing the benefits of the new brand;
- there should not be any restrictions that could limit the growth of the brand in the future.
2. Patent Claims:
- uniqueness;
- possibility of registration.
3. aesthetic and psychological requirements:
- brevity;
- memorability;
- euphony;
- soulfulness;
- expressiveness;
- recognizability;
- the possibility of simple transliteration.
The vodka market has always been very attractive for new producers, but in order to start your own business with a new product, you need to come up with a name for it and register it as a trademark. Thevodka market is characterized by a high level of competition, so, having abstract requirements for the brand, even professionals to come up with something new and sensible will be very difficult. Sometimes newcomers or old-timers of the market come up with and register such names, at which then people laugh for a long time, however, not always ending the laughter with a purchase. In addition, in the continuation of naming, sometimes merchandisers-jokers also contribute to the success of sales – by putting out ordinary names in a funny semantic sequence!
Have you ever noticed something like this in your store? Or maybe you’ve come across other funny vodka names? We’d love your comments! Now we read and smile…. 🙂
Funny vodka names that are still a success
It is surprising why nobody thought of producing vodka “Squirrel” before? Even if it is absurd, but the vodka attracts attention, including due to the bright and unusual label design..
Be “drunk on wood” along with vodkawood…..
Vodka “Frost and Sun” is for Pushkin lovers. It looks especially original on the shelf next to another vodka “Wonderful Day”:
Another vodka for lovers of classics is Tchaikovsky vodka
Vodka “Ded” – grandfather is certainly a pity to deprive, but I will not refuse to drink….
Emphasis on the medicinal properties of vodka
Many manufacturers emphasize the “medicinal” properties of vodka or its constituents. Here’s what comes out of it:
Vodka “Doctor Stoletov” – what is noteworthy: a chain of pharmacies operates under the same brand name.
A few more examples of doctors:
A vodka that promises longevity and youth:
Vodka “Oculists” – and you don’t need to go to the oculist anymore…..
Bright Head vodka promises us a good morning…..
Bitter Truth Vodka – better the truth, however bitter it may be, you’ll agree:
It’s the opposite of a happy vodka that brings happiness with it:
Positioning vodka for girls and women
The main target audience of vodka makers is, of course , men. However, special vodka is also sometimes produced for the weaker sex. Although some producers, probably, still “overdid it” with names….
BeautifulMarusya vodka.
Another Marusya,“Marusya Klimova,” with claws and teeth:
Vodka “Bitch” – For those who want to spend an evening with a bitch…..
Vodka “Blonde” – brains rest!
Vodka “Khokhlushka” – for those who do not like… but, however, you can see everything yourself.
And this is just a folk hit – vodka “Dura”:
Vodka and politics
Politics is quite often reflected in vodka names. This is exemplified by vodkas like this one:
And these are the newer options:
The popularity of some TV shows and artists is also immortalized in the names of the vodka:
Vodka is a non-alcoholic drink, is that possible?
From a production standpoint – no, but from a design standpoint – why not?
Or this variant of vodka packaging, very reminiscent of milk packaging design:
Goodness and vodka
Producers are very fond of making their vodka kind. And they also love animals very much, so they produce, for example, “Good Moose” and “Good Bear“:
Well, and as an appetizer, just some funny vodka names:
I would like to say: when choosing a name for vodka, do not choose it only from the principle of “fashionable and original” – you need to take into account the maximum number of requirements for the name! And, in addition, it is mandatory to test the name on the target audience (focus group survey) before you have already registered the name and put the vodka into production.
Professional naming, which can be ordered with us, will help you avoid all the pitfalls on the way to creating a successful brand.In addition, brandologists can order the development of aunique geometry of the bottle, as well as the design of labels and closures! We provide cardinally different variants of design, so that the customer had a lot to choose from and present the ideal design for his brand.Contact us through the feedback form, почтеinfo@koloro.ua,и by phone: (057)-760-26-05, (099)-618-87-50.
