The topic of sustainability, eco-friendly packaging and eco-design is becoming increasingly popular. New dairy eco-brands are constantly appearing on the consumer market, and the eco-friendliness of these brands is expressed not only in the properties of the product itself, but also in its packaging.
The popularity and demand for eco-brands confirms the relevance of ecological themes, in this regard, every popular packaging studio has at least once engaged in ecological design and development of eco-friendly packaging for brands.
So what is ecodesign?
Ecodesign is a new, emerging trend in design that aims to protect the environment throughout the life cycle of a product.
Ecological design pays special attention to issues:
- resource consumption;
- the safe use of the goods;
- safety and ease of disposal of goods.
The most demanded direction of ecodesign is for natural products that do not contain artificial additives and preservatives, for example, dairy products. In this area, the ideas and skills of designers never cease to amaze.
The principles of eco-design for dairy products apply first and foremost to the packaging material. As a rule, recyclable packaging or packaging made of natural materials is used. The visual design of the packaging uses pure colors, motifs of naturalness, purity and naturalness.
Let’s consider examples of the most successful design of dairy products packaging in the “eco” style.
Gotta Moo- eco-friendly milk packaging method
Forest-Milk is the perfect packaging в style rise design office
Ecolean
PackagingEsolean-requires minimum raw materials, lightweight, convenient to use. The packaging material is made of plastic and chalk.
“Our Farm” – ecologically pure milk, without additives and preservatives
“Useful Products” – a line of dairy products based on goat’s milk
“Careless” style in design emphasizes the naturalness of the product and the mass nature of its production.
Hjordnara Mejeri (Skanemejerier)
Rustic fonts and rustic landscapes are the perfect packaging design for organic dairy products.
Innocent
Design for recyclable yogurt packaging– by Pearlfisher.
KOLORO packaging studiohas experience in creating successful eco-brands and brand leaders. We can help you create the perfect eco-friendly packaging for your product, in compliance with all eco-design principles, as well as develop for you an effective advertising concept ofyour personal, successfuleco-brand.
