The producers of meat and sausage products can do anything to attract the attention of consumers. However, despite all the tricks, people pay most attention to the signage and design of the store, as well as to advertising and product packaging.
That is why it is extremely important to pay great attention to the design of thebutcher store itself, as well as to the main advertising, and to the quality of the packaging of meat products, both in terms of design and in terms of its impact on the quality of storage and the visual and tactile presentation of the products in it.
Probably you have noticed more than once that most producers of meat products and sausages use the word “meatprocessing plant” in the brand name: Zhytomyr meat processing plant, Rogansky meat processing plant, Koziatynsky meat processing plant, Saltovsky meat processing plant and so on. Others emphasize the very name of the meat processing plant: for example, Globino, Yatran, Stolichnye Sausages, Yubileyny, Myasniy and others.
But in both cases, there are a few common and similar design trends in butcher store logo designs or meat brands:
- emphasis on the geographic location of the meat processing plant:
- logo in the form of the company’s abbreviation:
- the name of the meat processing plant:
- depiction of animals (cow, bird, pig) and meat-like items:
- the theme of environmental friendliness and naturalness of products (the main element is a leaf, green colors prevail):
But, more often than not, designers combine all this together, and get a huge logo with images of animals, a long company name, and other additional elements. Remember, such logos are overloaded with unnecessary elements and details, and do not have the necessary properties of a logo for success in the market: memorability, easy readability and uniqueness.
In order for the logo “catch the eyeIn order for the logo to “catch the eye” and attract the attention of consumers, it is important to emphasize one element: whether it is the abbreviation of the meat processing plant, or the name of the plant, or the image of the product. In addition, the logo should be made in colors, the combination of which would already be memorable.
One of the examples of laconic and memorable logo design for meat products we would like to present the logofor TM “M’yasnyi M’yasokombinat”, developed by KOLORO company for one of the Ukrainian meat processing plants:
In this logo the emphasis is made on the big letter “M”, which contains elements of Ukrainian rushnik pattern, which immediately reveals the positioning of “generous and nourishing table”, and creates a certain communication of hospitality and respect for traditions, which our customer wanted to display.
However, most meat delicatessen producers do not think much about the design of their butcher store: they believe that it is enough to hang a signboard and paste images of meat or sausages on the display case. However, this opinion is wrong. In addition to the design of packaging, label and logonevnemostalso need tothink about the design of the store and corporate identity of the company. This will not only attract the attention of customers, but will also establish the company in the market as a solid and successful company.
If you analyze all brands of meat and sausage products, the design of their logos and corporate identity, you will notice that their design is dominated by red in various shades of shades: from light scarlet to dark maroon.
But some manufacturers are not afraid to take risks and use other colors that are not typical for meat products: blue, green, purple, black, etc. At first glance, this seems like a silly idea, but against the background of many competitors, they stand out noticeably.
If you wish, KOLORO can help your company to come to life again: we will develop a new logo design, label design and store design for you, providing several cardinally different design options. Examples of our works you can see in our portfolio or by individual thematic request.When ordering a label or packaging design, we will create a corporate identity for you with 50% discount! Besides, we constantly have promotions and discounts for regular customers.Contact us: by phone: +38-(057)-760-26-05, +38-(057)-760-26-06, or write to our mailадрес:info@koloro.ua.
