Today, no one can be surprised by creative packaging. Mankind wants something innovative, unusual, supernatural. Some manufacturers can already boast original packaging for their products, but most of the non-standard ideas are still projects. Aromatic, luminous, multifunctional, smart packaging – according to forecasts, all this will be actively used in the future.
Edible packaging
For the first time, edible packaging was developed at Harvard University, it was called WikiCell. The novelty was used by the Brazilian fast-food chain Bob`s. Since then, this fashion trend has spread all over the world. As a rule, edible packaging is made of rice flour. Many restaurants are planning to use edible dishes. Edible tableware designs are being developed for pets. It is quite possible that in the near future there will be packages that can be used to cook various dishes.
Talking packaging
A great idea for a gift – the product packaging allows you to record your voice, thus conveying your congratulations to the recipient. However, packages with the gift of speech are also used for other purposes. For example, in Western countries, such packages are used in pharmaceuticals. Residents of this country often have difficulty reading the instructions, because it is printed in small print. Manufacturers have solved this problem in an unusual way by placing a radio tag on the package that allows you to listen to the instructions. You only need to hold the package in your hands for the recognition system to work and the voice to start playing the information. So far, such technology is not cheap, so only large corporations can use it. However, in the future, when this technology drops in price a little, such original packaging will become commonplace.
Invisible packaging
This creative packaging is going to be created by Apple. The novelty has already been patented. According to the developers, it will be intended primarily for goods located in the storefront, equipped with a special field with the inscription “Tap here”. The buyer of the new device will be able to bring the old one to this area to copy files to the new gadget. At the same time, there is no need to take the device out of the box. As stated in the patent, the user will be able to connect to the new smartphone or tablet, configure it and only then switch it to the working mode, which will save energy. In case of theft, the device in this package will lock automatically, so that the thief will not even be able to use it.
Packaging with diagnostic function
Different countries around the world try to limit the use of alcohol and cigarettes in different ways. Most often, the government achieves the desired results by increasing the prices of these products. It is likely that soon there will be another way to encourage people to adopt a healthy lifestyle – packaging with a built-in chip-scanner that determines the impact of the product on the human body, for example, on cholesterol levels or acid balance. It is possible that in the near future, information packs will be used not only for tobacco and alcohol products, but also for all goods, which will encourage mankind to take the choice of food more seriously.
Key packaging trends of the future
Handmade
Handmade packages have always been valued by consumers, because with the help of original wrapping the manufacturer emphasizes that his product is designed for each individual, taking into account all his preferences and tastes. Composition and address of the manufacturer, written as if by hand, intricate patterns, fanciful paintings, handicrafts – this trend is already gaining popularity and, apparently, this state of affairs will continue.
Unusual ordinariness
Designers claim that in the future manufacturers will surprise customers with ordinary things, such as hay in packaging or a cup box made from hot drink coasters. For example, Coca-Cola recently delighted consumers with an unusual bottle made entirely of ice.
Ecodesign
Global brands have long been working on ways to make packaging environmentally friendly. Kraft paper or eco-plastic – these materials are already being used for packaging and labels. Nowadays, it is not enough to produce environmentally friendly packaging, it is necessary to customize it as much as possible. For example, beverage manufacturers offer cardboard boxes with handles, a shirt manufacturer has presented a package that can be transformed into a hanger, and fast food chains are developing special packages for cyclists.
Today, specialists face a difficult task – to create packaging and label designs that are not only attractive, but also environmentally friendly. Modern man puts forward new and new requirements, modern society dictates new and new standards. That is why not only designers and marketers, but also engineers and technologists, psychologists, ecologists and medics are working on the creation of packaging of the future. Multifunctionality, consumer focus and environmental protection are the main characteristics of the new generation of packaging.
Contact KOLORO specialists, we know how to create unique packaging for any product!
