Brandbook is certain rules created for the correct use of elements of corporate identity of the organization.Creating a brandbookis an extremely necessary step in the process of developing corporate identity of the organization, and, most importantly, one of the first.
The development of a brandbook includes all the rules on the use of the logo, corporate font and corporate colors, as well as an example of filling out documents, a description of employee uniforms, etc. On this basis, the creation of a brand book should be started in parallel with the opening of the company, or when all the elements of corporate identity have already been highlighted and fixed.
The creation of a brandbookis also necessary if the offices of companies are located geographically distant from each other. If there is a brand book, in the offices of such companies all recommendations for maintaining the same style will be clearly followed. Especially if the development of a guidebook (technical brand-book) or brandbook will be done correctly.
If the brandbook will clearly describe the color solutions, design and certain standards of certain materials, documents, souvenirs and other details of the brand, then the development of corporate style will only benefit the company and positive popularity.
Without a brandbook, advertisers, designers, and media personnel may get colors or fonts wrong. And non-compliance with even a successful approved corporate color or font can significantly spoil the impression of the advertised brand. If there is a brandbook – printing companies will perform work on printing of corporate symbols and printing in accordance with the norms specified in it, without making their own amendments. And thus, without wasting money and nerves on reworking unsuccessfully “improved” sources.
Creation of corporate identity и brand book development allows you to demand from printers and advertisers responsibility for the correct execution of the rules set out in the provided brandbook.
The development of a brand book requires maximum detailing of all graphic parameters of corporate identity. After all, the brand must be recognizable, and, therefore, the success of the organization in the market will depend on how the brand book will be drawn up. The brand should be associated with a certain color and slogan. Then the picture of the logo in people’s minds at the mention of the brand, will appear “automatically”! This is the effective creation of corporate identity – what makes the brand and brand recognizable.
In order to ensure that none of the components of this recognition is accidentally changed, it is necessary to develop a brandbook, where each element of corporate identity is coordinated, painted, and registered.
BrandingYou can order branding, brand book creation andcorporate identity developmentin the branding agency KOLORO.
