What kind of which companies are most popular on Facebook or VKontakte? Which brands’ pages have millions of followers? Which companies’ profiles are subscribed to by you? The answer is very simple: on the pages of brands that the whole world knows, regardless of age and country of residence, whose advertising budgets amount to millions of dollars.
The number of subscribers to your company’s page, of course, is far from a million, but that doesn’t mean that you can’t post text and original posts of the level of world brands. In addition, promotion in social networks does not require large cash outlays.
According to Socialbakers, there are 10 leaders among global brands that have a huge success in social networks. And these brandswere evaluated based on the number of fans and subscribers to the company pages. Of course, not always a large number of subscribers means the best result, but if millions of people have subscribed to the company’s page and keep subscribing, then the direction of development in social networks is set correctly.
So, pay attention, let’s borrow the best promotion ideas from successful brands!
Inspire!
Inspirational and motivational social media posts really work. By telling people a touching or beautiful story, you will not only get a huge number of likes, but also loyal followers who will return again and again to your page for new inspiration. In addition, promoting kindness and positive emotions will only strengthen your company’s image.For example, in one of its social media campaigns, Soda-Colaencourages the whole world to vote for gender equality.
The Coca-Cola brand has over 90 million followers on Facebook!(https://www.facebook.com/cocacola)
Take pictures and comment!
People cannot remain indifferent to beautiful and high-quality photos. The bulk of Red Bull subscribers subscribe to this page mainly for this reason – great photos, breathtaking. Post your bright photos and you can easily capture the attention of the audience, besides, you can borrow another interesting idea from Red Bull – hold a contest for the best caption to the photo. Despite the fact that the idea is old, it is very productive and the results exceed all expectations.
Red Bull – over 45 million subscribers(https://www.facebook.com/redbull)
Teleport!
Give your subscribers the opportunity to participate at least online in an interesting event or activity, even if you don’t organize it yourself. Attend a product launch party, a company or store opening ceremony, a concert, anything, and capture the best of it and create a post and album on your page. Your subscribers will be able to attend an event that they may not be able to see because it’s on the other side of the globe.
Converse – 37 million subscribers(https://www.facebook.com/converse)
Surprise! Take a fresh look at the product!
Look at your product in a new way, see what kind of product photos you put on the page, make brand shots more original and unusual, present it differently than usual, a lot depends on the product presentation. Down with standards, improvise! For this you will need the most ordinary camera and a simple photo editor. The main master in this case is the coffee company Starbucks, there is something to learn from them:
Starbucks – over 37 million subscribers(https://www.facebook.com/Starbucks)
Publish!
Publish your company news, publish everything you have going on, that’s what PlayStation does, they announce everything on their page. This tactic is very effective, people want to know everything – not only about the product, but also about how you hire employees, what your corporate rules are, about the conferences you organize – in general, everything.
PlayStation – 38 million subscribers(https://www.facebook.com/PlayStation)
Utilize the lifehacks!
If the specifics of your product allow it, try to come up with a variety of life-hacks that can be used to play up your brand in an interesting way. Even better, hold a contest for the best lifehack among your page subscribers.
For example, the Oreo brand used the following lifehack: “If you like to dip cookies in milk, you know how uncomfortable it is.” And Oreo and its brand fans solved this problem:
Oreo brand – over 38 million subscribers(https://www.facebook.com/oreo)
Work up an appetite!
This is the surest means to promote brands of food products, but not only, non-food brands can stimulate the desire to possess the product on the same principle. The main thing is the bright and juicy pictures!
Walmart – more than 34 million subscribers(https://www.facebook.com/walmart)
Involve celebrities in your promotion!
Placing photos of famous and iconic personalities, celebrities on your brand page is an ideal advertisement of your brand’s product. For example, you can place a colorful birthday greeting of your idol on your page.
Adidas – nearly 19 million subscribers(https://www.facebook.com/adidas)
Add some tenderness!
Post a picture of a puppy, kitten or cute child that has something to do with your brand, or even just for fun. This has always worked and will continue to work, and you yourself will be pleased to feel like a human being and not an advertising bot!
McDonald’s – more than 52 million subscribers(https://www.facebook.com/McDonalds)
Lead the way!
Manage your social media profile, invite followers, post links, create discussions, run contests and polls. In general, everything is in your hands!
BlackBerry – over 30 million subscribers(https://www.facebook.com/BlackBerry)
Use all these “tricks”, and they will definitely help you to become better and more popular, and if you do not have time for it, but want everything at once, use the services of experts.KOLORO can also help you topromote in social networks (SMO, SMM) to become more recognizable. We can both develop the technical side of promotion (positioning concept, timetable for reaching the required target audience, procedures and methods, promotion strategy) and help you promoteyour brandby creating a great (beautiful, fashionable, recognizable) design and common corporate identity!
