SUMMER TREAT: ANALYSIS OF THE ICE CREAM MARKET IN UKRAINE
It’s time to get ready for summer. Some people are giving up baking, others are running around the apartment looking for a lost gym membership, and we, the COLORO agency, are researching ice cream brand strategies. Analysis of the ice cream market has shown that the most favorite cold treat of Ukrainians remains plombir. It […]
KETCHUP AND TOMATO PASTE MARKET OVERVIEW
Traditionally, Ukrainian cuisine uses a lot of seasonings and sauces. In the analysis of the ketchup and tomato paste market we will talk about production volumes, market leaders, and the main trends in brand creation. Portrait of the target audience According to the cabinet marketing research of the company “KOLORO”, ketchup and tomato pastes are […]
